European consumer group Euroconsumers along with Football Supporters Europe have
filed a complaint with the European Commission accusing FIFA of abusing its
monopoly over World Cup ticket sales to impose excessive prices and unfair
conditions on fans.
The complaint, obtained by POLITICO, alleges breaches of Article 102 of the
Treaty on the Functioning of the European Union, which prohibits abuses of a
dominant market position.
“FIFA has a complete monopoly over World Cup ticket sales,” said Romane
Armangau, a spokesperson for Euroconsumers. “They are using that power to charge
prices that would not exist in a normal competitive market, while hiding
information from buyers and manipulating them into rushed decisions.”
The groups point to a range of alleged abusive practices, including limited
transparency on ticket categories and seat allocation, a “variable pricing”
system that can push prices higher over time, and the actual scarcity of tickets
advertised from $60.
“When you buy that ticket, you don’t actually know what you’re buying,” Armangau
said.
“It means attending the 2026 World Cup has become financially out of reach for
most ordinary supporters,” she added, pointing to tickets to the final that now
start at more than $4,000.
Fans can also face additional costs, including resale fees of around 15 percent,
according to the complaint. The groups further accuse FIFA of using “dark
patterns” — design and marketing tactics that create artificial urgency — to
pressure fans into buying tickets.
The filing lands as pressure on FIFA is already building in Brussels.
In an interview with POLITICO earlier this month, EU Sports Commissioner Glenn
Micallef warned of the safety risks for fans travelling to the 2026 World Cup,
citing concerns linked to the war in Iran. He said FIFA had yet to provide
renewed assurances for supporters, stressing that “since one of the hosts of
this biggest sporting event in the world is party to a war, it’s only legitimate
that assurances are given.”
Micallef also criticized FIFA’s partnership with U.S. President Donald Trump’s
“Board of Peace,” a body widely seen in Europe as an attempt to sidestep the
United Nations.
The complaint to the EU leans on a December 2023 Super League court ruling,
which said FIFA and UEFA can fall under EU competition law when they organize
and market competitions as economic activities. The filing argues that reasoning
applies here too, because FIFA is the sole seller of World Cup tickets and is
allegedly abusing that dominant position.
While Brussels has previously scrutinized sports governing bodies, targeting
FIFA’s ticketing and pricing practices would open a new front.
Euroconsumers and its partners are urging the European Commission to intervene,
including by imposing price caps and forcing greater transparency over ticket
sales.
“We are asking the Commission to act immediately with interim measures,”
Armangau said. “Once those matches are played, the harm to fans cannot be
undone.”