Netflix co-CEO Ted Sarandos arrives in Brussels on Tuesday with a clear message
for EU regulators ahead of a looming review of Europe’s streaming rules: Don’t
overcomplicate them.
In an exclusive interview with POLITICO, Sarandos said Netflix can live with
regulation — but warned the EU not to fracture the single market with a
patchwork of national mandates as officials prepare to reopen the Audiovisual
Media Services Directive.
“It doesn’t make it a very healthy business environment if you don’t know if the
rules are going to change midway through production,” Sarandos said. He also
warned regulators are underestimating YouTube as a direct competitor for TV
viewing, too often treating it like a social media platform with “a bunch of cat
videos” than a massive streaming rival.
Sarandos’ effort to win over European regulators comes soon after the collapse
of Netflix’s bid to buy Warner Bros. Discovery — but Sarandos maintained that
the political dynamics around the deal only “complicated the narrative, not the
actual outcomes.”
He added that there was no political interference in the deal, and he shrugged
off President Donald Trump’s demand to remove Susan Rice, a former national
security adviser under President Barack Obama, from the Netflix board.
“It was a social media post,” Sarandos said. “It was not ideal, but he does a
lot of things on social media.”
This conversation has been edited for length and clarity.
What’s bringing you back to Brussels now?
Well, we have ongoing meetings with regulators around Europe all the time. We
have so much business in Europe, obviously, and so this has been on the books
for quite a while.
Can you give me a little bit of a sense of who you’re meeting with, and what is
the focus?
I think one of the things to keep in mind is that we’ve become such an important
part, I’d think, of the European audiovisual economy. We’ve spent, in the last
decade, over $13 billion in creating content in Europe. It makes us one of the
leading producers and exporters of European storytelling.
First of all, we’ve got a lot of skin in the game in Europe, obviously. We work
with over 600 independent European producers. We created about 100,000 cast and
crew jobs in Europe from our productions. So we talk to folks who are interested
in all the elements of that — how to keep it, how to maintain it, how to grow it
and how to protect it.
In terms of regulation in the EU, Netflix is governed by a directive here. The
commission is looking to reopen that this year. There seems to be a sense here
from regulators that the current rules don’t create a level playing field
between the broadcasters, the video on demand, the video sharing, and so they
may look to put more requirements on that. How steeped in the details are you
there? And how would Netflix react to more rules put on Netflix at this moment?
Well, first and foremost, we comply with all the rules that apply to us in terms
of how we’re regulated today. We have seen by operating around the world that
those countries where they lean more into incentives than the strict regulatory
scheme, that the incentives pay off. We’ve got multibillion dollar investments
in Spain and the UK, where they have really leaned into attracting production
through incentives versus regulatory mandates, so we find that that’s a much
more productive environment to work in.
But the core for me is that obviously they’re going to evolve the regulatory
models, but as long as they remain simple, predictable, consistent — the single
market, the benefit of the single-market is this — as long as these rules remain
simple, predictable and consistent, it’s a good operating model. I think the
more that it gets broken up by individual countries and individual mandates, you
lose all the benefits of the single market.
There’s a lot of talk in Brussels right now about simplification, getting rid of
a lot of red tape. Do you think the rules that you’re governed by would benefit
from a similar kind of effort to simplify, of pulling back on a lot of these
patchwork of rules, even at the EU?
Look, I think it doesn’t make it a very healthy business environment if you
don’t know if the rules are going to change midway through production, so for
me, having some stability is really important, and I understand that we’re in a
dynamic market and a dynamic business, and they should reflect the current
operating models that we’re in too. We want to work closely with the regulators
to make sure that what they’re doing and what we’re doing kind of reflect each
other, which is trying to protect the healthy work environment for folks in
Europe.
When you meet with regulators here, is there a message you’re going to be
delivering to them or what do you want them to walk away with in terms of the
bottom line for you in terms of your business at this moment in the EU?
I think some things are well understood and other things I think are less so. I
think our commitment to European production is unique in the world. Both in our
original production but also in our investment in second right’s windows that we
pre-invest in films that compel production. Tens of millions of dollars’ worth
of film production is compelled by our licensing agreements as well beyond our
original production. And the fact that we work with local European producers on
these projects — I think there’s a misconception that we don’t.
And the larger one is the economic impact that that brings to Europe and to the
world with our original program strategy that supports so many, not just the
productions themselves but even tourism in European countries. Think about
President [Emmanuel] Macron pointing out that 38 percent of people who went to
France last year cited “Emily in Paris” as one of the top reasons they went.
We’ve seen that in other countries. We saw it in Madrid with the “Casa de
Papel.” And so it’s one of those things where it really raises all boats across
the economies of these countries.
Regulators often focus on the competition between streaming services, but as you
know very well, younger audiences are spending more time on platforms like
YouTube. Do you think policymakers are underestimating that shift? Would you
like to see that taken into account more in the regulatory landscape?
One of the things that we saw in recent months with the Warner Brothers
transaction is a real deep misunderstanding about what YouTube is and isn’t.
YouTube is a straightforward direct competitor for television, either a local
broadcaster or a streamer like Netflix. The connected television market is a
zero-sum screen. So whichever one you choose, that’s what you’re watching
tonight. And you monetize through subscription or advertising or both, but at
the end of the day, it’s that choosing to engage in how you give them and how,
and how that programming is monetized is a very competitive landscape and it
includes YouTube.
I think what happens is people think of YouTube as a bunch of cat videos and
maybe some way to, to promote your stuff by putting it on there for free. But it
turns out it is a zero-sum game. You’re going to be choosing at the expense of
an RTL or Netflix. I think in this case it’s one of these things where
recognizing and understanding that YouTube is in the same exact game that we
are.
Do you feel like you’re on different planes though, in the eyes of regulators at
this moment?
I don’t think that they see them as a direct competitor in that way. I think
they think of that as an extension of social media. And the truth is when we
talk about them as a competitor, we’re only talking about them on the screen.
I’m not talking about their mobile usage or any of that. You know, about 55
percent of all YouTube engagement now is on the television through their app. So
to me, that’s the thing to keep an eye on. As you get into this, it’s a pretty
straightforward, competitive model and we think probably should have a level
playing field relative to everybody else.
Who do you view as Netflix’s main competitors today?
Look, our competitive space is really the television screen. When people pick up
the remote and pick what to watch, everyone is in that mix. We identified
YouTube — this isn’t new for us — we identified YouTube as a competitor in the
space 10 years ago, even before they moved to the television. And I think, for
the most part, TikTok forced their hand to move to the television because they
were kind of getting chased off the phone more or less by TikTok.
I think that’s the other one that regulators should pay a lot of attention to is
what’s happening with the rise of TikTok engagement as well. It’s not directly
competitive for us, but it is for attention and time and to your point, maybe
the next generation’s consumer behavior.
Last question on regulation: With the EU looking at the rules again, there’s a
tendency always to look to tinker more and more and do more. Is there a point at
what regulation starts affecting your willingness to invest in European
production?
Well, like I said, those core principles of predictability and simplicity have
really got to come into play, because I think what happens is, just like any
business, you have to be able to plan. So, if you make a production under one
set of regs and release it under another, it’s not a very stable business
environment.
The topic that dominated a lot of your attention in recent months was obviously
the merger talks with Warner Brothers Discovery. I know you’ve said it didn’t
work for financial reasons. I want to ask you a little bit about the political
dynamics. How much did the political environment, including the Susan Rice
incident, how much did that complicate the calculus in your mind?
I think it complicated the narrative, not the actual outcomes. I think for us it
was always a business transaction, was always a well-regulated process in the
U.S. The Department of Justice was handling it, everything was moving through.
We were very confident we did not have a regulatory issue. Why would that be?
It’s because it was very much a vertical transaction. I can’t name a transaction
that was similar to this that has ever been blocked in history. We did not have
duplicated assets. We did have a market concentration issue in the marketplace
that we operate in. And I think that’s the feedback I was getting back from the
DOJ and from regulators in general, which was, they understood that, but I do
think that Paramount did a very nice job of creating a very loud narrative of a
regulatory challenge that didn’t exist.
But looking back to those early days of the merger discussions, did you have an
appreciation for what might follow in terms of that complicated narrative?
Yeah. Look, I think it opens up the door to have a lot of conversations that you
wouldn’t have had otherwise, but that’s okay. A lot great things came out of it,
the process itself.
I would say in total, we had a price for where we thought this was good for our
business. We made our best and final offer back in December and it was our best
and final offer. So that’s all. But what came out a bit that’s positive is,
we’ve had really healthy conversations with folks who we hardly ever talked to,
theater operators, as a good example. I had a great meeting in February with the
International Union of Cinemas, and the heads from all the different countries
about what challenges they have, how we could be more helpful, or how they could
be helpful to us too. I think we’ll come out of this with a much more creative
relationship with exhibitions around the world. And by way of example, doing
things that we haven’t done before. I don’t recommend testifying before the
Senate again, but it was an interesting experience for sure.
Probably a good learning experience. Hopefully not in the future for anything
that you don’t want to be there for, but yes.
Yeah, exactly. We’ve always said from the beginning, the Warner transaction was
a nice-to-have at the right price, not a must-have-at-any-price. The business is
healthy, growing organically. We’re growing on the path that we laid out several
years ago and we didn’t really need this to grow the business. These assets are
out there through our growth period and they’re going to be out there and for
our next cycle growth as well and we’ve got to compete with that just like we
knew we had to at the beginning. This was I think something that would fortify
and maybe accelerate some of our existing models, but it doesn’t change our
outcome.
Are there regrets or things you might have wished you’d done differently?
I mean honestly we took a very disciplined approach. I think we intentionally
did not get distracted by the narrative noise, because we knew, we recognized
what it was right away, which is just narrative noise. This deal was very good
for the industry. Very good for both companies, Warner Brothers and Netflix.
Our intent was obviously to keep those businesses operating largely as they are
now. All the synergies that we had in the deal were mostly technologies and
managerial, so we would have kept a big growth engine going in Hollywood and
around the world. The alternative, which we’ve always said, is a lot of cutting.
I think regulators in Europe and regulators in the U.S. should keep an eye on
horizontal mergers. They should keep a close eye on [leveraged buyouts]. They
typically are not good for the economy anywhere they happen.
What were you preparing for in terms of the EU regulatory scrutiny with Warner
Brothers? What was your read on how that might have looked?
I think we’re a known entity in Europe. Keep in mind, like in Q4 of last year,
we reported $3.5 billion or $3.8 billion in European revenues. So 18 percent
year-on-year growth. The EU is now our largest territory. We’re a known entity
there. The reason we didn’t take out press releases, we had meetings in Europe
as we know everybody. We talked to the regulators, both at the EU and at the
country level.
And I do think that in many of the countries that we operate in, we’re a net
contributor to the local economy, which I think is really important. We’ve got
12 offices across Europe with 2,500 people. So we’re members of the local
ecosystem, we’re not outsiders.
With President Trump, he demanded that Netflix remove Susan Rice from the board
or pay the consequences. Did that cross a line for you in terms of political
interference?
It was a social media post, and we didn’t, no, it did not. It was not ideal, but
he does a lot of things on social media.
So you didn’t interpret it as anything bigger than that. I mean, he does that
one day, he could obviously weigh in on content the next day. How does somebody
like you manage situations like that?
I think it’s really important to be able to separate noise from signal, and I
think a lot of what happens in a world where we have a lot of noise.
There was so much attention to you going to the White House that day. And we
didn’t learn until several days later that you didn’t actually have the meetings
that were predicted. Before you arrived in Washington that day, had you already
made the decision not to proceed?
Not before arriving in Washington, but we knew the framework for if this, then
that. So, yeah, I would say that it was interesting, but again, we don’t make a
big parade about our meetings with government and with the regulators.
I had a meeting on the books with the DOJ scheduled several weeks before,
meeting with Susie Wiles, the president’s chief of staff, scheduled several
months before, unrelated to the Warner Brothers deal. And that was just the
calendar that lined up that way. We didn’t know when Warner Brothers would make
the statement about the deal.
It’s all very dramatic, like it belongs on Netflix as a movie.
There was paparazzi outside of the White House waiting for me when I came out.
I’ve never experienced that before.
Yeah, it’s a remarkable story.
I would tell you, and I’m being honest with you, there was no political
interference in this deal. The president is interested in entertainment and
interested in deals, so he was curious about the mechanics of things and how
things were going to go or whatever, but he made it very clear that this was
under the DOJ.
So it’s just like we all spun it up from the media? How do you explain it all?
First of all, Netflix is clickbait. So people write about Netflix and it gets
read. And that’s a pretty juicy story.
And [Trump] said, and by the way, like I said, he makes statements sometimes
that lead to the beliefs of things that do and sometimes that don’t materialize
at all. But I found my conversations with him were 100 percent about the
industry, protecting the industry. And I think it’s very healthy that the
president of the United States speaks to business leaders about industries that
are important to the economy.
To what degree did the narrative or the fact that David Ellison had a
relationship or seemed to have a relationship with people in Washington who were
in power, that that might have swayed or changed the dynamic at the end with
where Warner Brothers went though?
I can’t speak to what their thinking is on it. I feel like for me, it’s very
important to know the folks in charge, but I wouldn’t count on it if you’re
doing something that is not in the best interest of the country or the economy.
You talked with Trump in the past about entertainment jobs. Were there specific
policies you’ve advocated to him or anything that he brought up on that point?
He has brought up tariffs for the movie and television industry many times. And
I’ve hopefully talked to him the way out of them. I just said basically the same
thing I said earlier. I think that incentive works much better. We’re seeing it
in the U.S. things like the states compete with each other for production
incentives and those states with good, healthy incentive programs attract a lot
of production, and you’ve seen a lot of them move from California to Georgia to
New Jersey, kind of looking for that what’s the best place to operate in, where
you could put more on the screen. And I do think that having the incentives
versus tariffs is much better.
Netflix is now buying Ben Affleck’s AI company. What areas do you see AI having
the most potential to change Netflix’s workflow?
My focus is that AI should be a creator tool. But with the same way production
tools have evolved over time, AI is just a rapid, important evolution of these
tools. It is one of those. And the idea that the creators could use it to do
things that they could never do before to do it. Potentially, they could do
faster and cheaper. But the most impact will be if they can make it better. I
don’t think faster and cheaper matters if it’s not better.
This is the most competitive time in the history of media. So you’ve gotta be
better every time out of the gate. And faster and cheaper consumers are not
looking for faster and cheaper, they’re looking for better. I do think that AI,
particularly InterPositive, the company we bought from Ben, will help creators
make things better. Using their own dailies, using their own production
materials to make the film that they’re making better. Still requires writers
and actors and lighting techs and all the things that you’d use to make a movie,
but be able to make the movie more effective, more efficient. Being able to do
pick up shots and things like this that you couldn’t do before. It’s really
remarkable. It’s a really remarkable company.
As AI improves, do you see the role of human voice actors shrinking at Netflix?
What’s interesting about that is if you look at the evolution of tools for
dubbing and subtitling, the one for dubbing, we do a lot of A-B tests that
people, if you watch something and you don’t like it, you just turn it off. The
one thing that we find to be the most important part of dubbing is the
performance. So good voice actors really matter. Yeah, it’s a lot cheaper to use
AI, but without the performance, which is very human, it actually runs down the
quality of the production.
Will it evolve over time? Possibly, but it won’t evolve without the cooperation
and the training of the actual voice actors themselves too. I think what will
happen is you’ll be able to do things like pick up lines that you do months and
months after the production. You’ll be able to recreate some of those lines in
the film without having to call everybody back and redo everything which will
help make a better film.
You’re in the sort of early stages of a push into video podcast. What have you
learned so far about what works and what doesn’t?
It’s really early. The main thing is we’ve got a broad cross-section of
podcasts. It’s nowhere near as complete as other podcast outlets yet. But the
things that we leaned into are the things that are working. We kind of figured
they would. You’ve got true crime, sports, comedy, all those things that we do
well in the doc space already. And I really am excited about things where people
can develop and deepen the relationship with the show itself or the
[intellectual property] itself. Our Bridgerton podcast is really popular, and
people really want to go deeper and we want to be able to provide that for them.
I think a video podcast is just the evolution of talk shows. We have tried to
and failed at many talk shows over the years, and for the most part it’s because
the old days of TV, when 40 million people used to tune in to the Tonight Show
every night, [are over].
What’s happened now is that it’s much smaller audiences that tune into multiple
shows in the form of a podcast every day. And then they come up to be way bigger
than the 40 million that Johnny Carson used to get. They’re all individual, and
it’s a deeper relationship than it is a broad one. So instead of trying to make
one show for the world, you might have to make hundreds or thousands of shows
for the whole world.
Tag - Level playing field
BRUSSELS — For once, Europe’s heavy industry is lobbying to save a climate law.
Manufacturers are worried the European Commission is undermining the bloc’s new
carbon tariff regime, a key pillar of EU climate policy, with a plan to give
itself discretionary powers to suspend parts of the new measure.
They warn the move is throwing investment plans into disarray and threatening
much-needed decarbonization projects.
The EU executive wants to grant itself the power to exempt goods from the
just-launched carbon border adjustment mechanism (CBAM), which requires
importers of certain products to pay for planet-warming pollution emitted during
the production process.
This levy is designed to protect European manufacturers — which are obliged by
EU law to pay for each ton of CO2 they emit — from being out-competed by
cheaper, dirtier imports. Importers of Chinese steel, for example, now pay the
difference between Beijing’s carbon price and the bloc’s, ensuring it bears the
same pollution costs as made-in-EU steel.
The prospect of having that protection yanked away by the Commission has spooked
European manufacturers — particularly after a dozen EU governments immediately
started campaigning to apply the exemption to fertilizers in an effort to
protect farmers from higher import costs.
CBAM “is linked to investment, but it’s also linked to survival, actually, of
some members,” said Antoine Hoxha, director of industry association Fertilizers
Europe. “We can compete with anyone on a level playing field. But we need that
level playing field.”
Fertilizer producers aren’t the only ones worried. Most major industry bodies
representing CBAM-covered sectors in Brussels — which, aside from fertilizers,
include steel, iron, aluminum, cement, hydrogen and electricity — told POLITICO
they and their members had concerns about the Commission’s plans.
They warn that the new exemption clause, besides opening EU companies to unfair
competition, risks undermining CBAM’s other goal of encouraging the bloc’s
trading partners to switch to cleaner production methods, as it creates
uncertainty over the level of EU demand for low-carbon imports.
“We see this as some kind of sword of Damocles. If it remains like this, it’s
going to send a really discouraging signal to European and international
investors, and that will seriously slow down industrial decarbonization,” said
Laurent Donceel, industrial policy director at Hydrogen Europe. “We would urge
lawmakers to reconsider this, because we feel it undermines the entirety of
CBAM.”
Lawmakers in the European Parliament, worried about a domino effect if the
Commission gives in to demands to exempt fertilizers, appear to be listening. In
an environment committee meeting last week, MEPs from the far left to the center
right criticized the EU executive’s proposed clause.
The changes still need the approval of MEPs and EU governments before they can
come into effect, and “it is unlikely there is a majority to do so in the
Parliament,” said Pascal Canfin, a French MEP and environmental coordinator of
the centrist Renew group. “Precisely because it would trigger other requests and
empty [out] the CBAM.”
VAGUE WORDING
The Commission proposed the suspension clause, known as Article 27a, in
mid-December as part of a host of other changes to CBAM. The clause initially
flew under the radar before governments seized on it to demand the exemption of
fertilizers in early January.
The new article gives the EU executive the power to remove goods from the
mechanism in the event of “severe harm to the Union internal market due to
serious and unforeseen circumstances related to the impact on the prices of
goods.” The exemption remains in effect “until those serious and unforeseeable
circumstances have passed.”
Industry representatives warn that this wording is so exceedingly vague
— setting no time limit or trigger threshold — that it leaves CBAM vulnerable to
political pressure campaigns.
Case in point: Fertilizers. A group of 12 governments has argued that CBAM has
pushed up costs for farmers, and should trigger a suspension. But analysts and
manufacturers dispute the idea that the new levy is to blame for high fertilizer
costs, while also noting that increasing import prices due to CBAM are anything
but unforeseen.
Farmers “are caught in between high energy prices that lead to high fertilizer
prices on one side, and on the other side agriculture commodities prices have
gone down, so they are in a squeeze and they need a real solution,” said Hoxha
from Fertilizers Europe. “But it’s not this.”
After a meeting with agriculture ministers in January, the Commission also
clarified that any exemption under Article 27a would apply retroactively
— causing “shock” among industry, Hoxha said.
Exempting goods from CBAM also weakens the EU’s carbon market, the Emissions
Trading System (ETS), which obliges companies to buy permits to cover their
pollution.
Before the levy came into effect, the bloc shielded its manufacturers from
cheaper foreign competition by granting them a certain amount of ETS permits for
free — a practice that has been criticized for undermining the case for
decarbonization. With CBAM launched, those pollution subsidies will be phased
out.
But the Commission confirmed to POLITICO that if a product is exempted from
CBAM, the affected companies would continue receiving free pollution permits:
“The … reduction of the free allocations for the relevant period would not
apply,” a Commission spokesperson said.
CROSS-INDUSTRY CONCERN
The proposed clause has sent shockwaves through industry beyond the fertilizer
sector.
“Such emergency procedures create legal uncertainty with regards to a
cornerstone of the EU’s climate policy,” steel producer association Eurofer said
in a statement, noting that increasing import prices are an intentional feature
of the system, not an unforeseen bug.
Cement Europe is “concerned that Article 27a would introduce major legal
uncertainty into CBAM. An open‑ended exemption for ‘unforeseen circumstances,’
potentially even applied retroactively, risks undermining the predictability
industry needs,” the association’s public affairs director Cliona Cunningham
said.
At Eurelectric, which represents Europe’s electricity industry, “some of our
members have expressed concern about the way Article 27a has been introduced,”
the association said in a statement, also stressing the need for
predictability.
“If there is a perception that CBAM obligations can be lifted for political or
undefined unforeseen reasons, this may weaken incentives to invest in local
decarbonisation and low-carbon production both within the EU and beyond,”
Eurelectric warned.
Hydrogen Europe’s Donceel said that for producers of fertilizer, including
hydrogen-derived ammonia, “this is becoming a huge issue … even before it gets
adopted or comes into force — already, the possibility of an exemption is
wrecking the business case for a lot of our members and a lot of key companies
in these sectors. So this Article 27a definitively came as a shock.”
Only some metals producers supported the Commission’s proposal.
Given that CBAM is a new and complex policy, a suspension clause “is just
realistic and good policymaking,” European Metals director James Watson said in
a statement. “No regulatory system is flawless from the outset; an emergency
brake, activated in certain conditions, is a matter of common sense.” His
association represents producers of metals other than iron and steel.
European Aluminium, which considers CBAM insufficient to protect their sector
from unfair competition, wants to see Article 27a more clearly defined. But in
general, “we see it basically as an emergency clause that our sector always
wanted,” said Emanuele Manigrassi, the association’s climate director.
MIFFED CLIMATE CHAMPIONS
In response to questions, a Commission spokesperson sought to reassure industry
that CBAM “is not being cancelled for any of the sectors in scope” and that it
was committed to providing “regulatory certainty for companies to move forward
with their investments, especially for projects aiming to produce low-carbon
products and reduce greenhouse gas emissions.”
Yet the proposal has especially rankled companies that see themselves as
frontrunners in decarbonizing their industries, taking on the risk of early
upfront investments.
“You need to have a strong and predictable framework on carbon pricing,
especially to back up industry frontrunners,” said Joren Verschaeve, who manages
the Alliance for Low-Carbon Cement and Concrete. “The risk with a provision as
proposed like Article 27a is that you inject uncertainty in this whole market …
I think this is the last thing we need right now.”
The carbon border tax is also meant to encourage other countries’ industries to
switch to cleaner production, as low-carbon imports are subject to lower CBAM
fees.
But for companies already planning to ramp up climate-friendly manufacturing
outside the EU in response to CBAM, the Commission’s move has also raised
questions about whether there will be sufficient demand for their low-carbon
imports to warrant the investment.
Norwegian fertilizer giant Yara International recently warned it would have to
rethink a multi-billion low-carbon project if the mechanism was suspended.
“It’s a huge concern to us, and the uncertainty grows every day. We want to
reduce our emissions, but we will not do it purely out of goodwill. We need a
clear business case, and CBAM is a key enabler here,” said Tiffanie Stephani,
vice president for government relations at Yara.
“Any suspension would undermine the very companies that are taking concrete
steps to decarbonize,” she added.
BRUSSELS — Pressure is mounting on the European Commission to exempt fertilizers
from its new carbon tariff scheme, as national capitals side with farmers over
industry to unpick one of the EU’s newest climate policies.
During a discussion requested by Austria on Monday, 12 countries called for a
temporary exclusion of fertilizers from the European Union’s carbon border
adjustment mechanism (CBAM), a levy on the greenhouse gas emissions of certain
goods imported into the bloc.
They argued that CBAM, which only became fully operational on Jan. 1, is sending
already-rising fertilizer even higher, adding to economic difficulties for crop
farmers.
“European arable farmers are currently facing not just low producer prices, but
also rising production costs. The main cost drivers are fertilizer prices, which
have increased markedly since 2020,” Johannes Frankhauser, a senior official in
Austria’s agriculture ministry, told ministers gathered in Brussels. Eleven
countries backed Vienna in Monday’s meeting.
Yet critics — which include fertilizer producers, environment-focused MEPs and
several governments — warn that such an exemption would not only penalize the
EU’s domestic producers but threaten the integrity of the carbon tariff scheme.
“High prices of production inputs, including fertilizers, have a direct impact
on the economic situation of farms… However, we want an optimal solution in
order to maintain food security on one hand and on the other [avoid] possible
negative impacts on the competitiveness of EU fertilizer producers,” said Polish
Agriculture Minister Stefan Krajewski, whose country is a major fertilizer
producer.
Germany, Belgium, Finland, Sweden and the Netherlands expressed similar
sentiments.
CBAM was phased in over several years and is supposed to protect European
producers of heavily polluting goods — cement, iron, steel, aluminum,
fertilizers, electricity and hydrogen — from cheap and dirty foreign
competition. EU manufacturers of these products currently pay a carbon price on
their planet-warming emissions, while importers didn’t before the CBAM came into
force.
By introducing a levy on imports from countries without carbon pricing, the EU
wants to even out the playing field and encourage its trading partners to switch
to cleaner manufacturing practices. (Those partners aren’t too happy.) The CBAM
price is paid by the importers, which are free to pass on the cost to buyers
— in the case of fertilizers, farmers.
Fertilizers make up a substantial share of farms’ operating costs, and EU-based
companies do not produce enough to match demand.
CBAM is therefore expected to push up fertilizer costs, though estimates on by
how much vary greatly. A group of nine EU countries led by France mentioned a 25
percent increase in a recent missive, while Austria reckons it’s 10-15 percent.
The main cost drivers are fertilizer prices, which have increased markedly since
2020,” Johannes Frankhauser, a senior official in Austria’s agriculture
ministry, told ministers gathered in Brussels. | Olivier Hoslet/EPA
Carbon pricing analyst firm Sandbag, however, says it’s far lower for the next
two years — less than 1 percent, or a couple of euros per ton of ammonia, a
fertilizer component that costs several hundred euros per ton without the levy.
Responding to governments on Monday, Agriculture Commissioner Christophe Hansen
noted that the EU executive already tweaked the policy to provide relief to
farmers in December, and followed up in January with a promise to suspend some
regular tariffs on fertilizer components to offset the additional CBAM cost.
SUSPENSION SUSPENSE
The Commission in December set in motion legislative changes that could allow it
to enact such a suspension in the event of “serious and unforeseen
circumstances” harming the bloc’s internal market — in effect, an emergency
brake for CBAM. The suspension can apply retroactively, the EU executive said
earlier this month.
Yet EU governments and the European Parliament each have to approve this clause
before the Commission could make such a move, a process expected to take the
better part of this year. Environment ministers can vote on the changes in March
or June, and MEPs haven’t even chosen their lead lawmakers to work on the
Parliament’s position yet.
That’s why Austria on Monday called on the Commission to “immediately” suspend
CBAM until “the regular possibility to temporarily suspend CBAM on fertilisers
is ensured.” The legal basis for such a move is unclear, as the legislation in
force does not feature an exemption clause.
Vienna’s request for a debate came after a group of nine countries — Bulgaria,
Croatia, France, Greece, Hungary, Latvia, Luxembourg, Portugal and Romania —
wrote to the Commission requesting a suspension earlier this month. During
Monday’s discussion, Croatia and Estonia also expressed support for such a
move.
Ireland welcomed the Commission’s proposal of a suspension clause but asked for
additional details.
Spain was ambivalent: “We need to strengthen our industrial capacity to
contribute to the strategic autonomy of the European Union. But clearly, the
decarbonisation of this sector mustn’t jeopardize farmers’ livelihoods,” said
Spanish Agriculture Minister Luis Planas.
Italy, which previously signaled its support for a suspension, did not
explicitly endorse such a move — merely backing the Commission’s
already-announced tweaks to normal fertilizer tariffs in its intervention on
Monday.
Not all countries took to the floor. Czechia, for example — whose new government
is opposed to large parts of EU climate legislation, but whose prime minister
owns Europe’s second-largest nitrogen fertilizer producer — remained silent. The
Czech agriculture ministry did not respond to a request for comment.
INDUSTRY ALARMED
While exempting fertilizers may win governments kudos from farmers, European
fertilizer manufacturers would be irate. The producers’ association Fertilisers
Europe warned that such a move would be “totally unacceptable” and “undermine
the competitiveness” of EU companies.
Yara, a major Norwegian fertilizer producer, said that “CBAM was designed to
ensure a level playing field. Weakening it through tariff reductions or
retroactive suspension sends the wrong signal to companies investing in Europe’s
green transition.”
Mohammed Chahim, the vice president of the center-left Socialists and Democrats
in the European Parliament, said that EU companies “need regulatory stability.”
“European fertilizer producers have spent precious time and significant
resources, often with support from taxpayer money, to decarbonize,” said the
Dutch MEP, who drafted the Parliament’s position on the original CBAM law. “Any
exemptions for CBAM send a terrible signal — not just to our own industry, but
to the world.”
It’s not only makers of fertilizer that are up in arms. Companies in the heavy
industry sector — whose competitiveness CBAM is supposed to protect — are
warning that granting an exemption once could produce a domino effect,
encouraging buyers of all CBAM goods to lobby for relief.
German MEP Peter Liese, environment coordinator of the center-right European
People’s Party, said earlier this month that a retroactive exemption would be
“theoretically possible” but that he was “very much against it because I believe
that if we start doing that, we will end up in a cascade. | Ronald Wittek/EPA
“Once one sector gets an exemption, other sectors will want this too,” warned
the Business for CBAM coalition, a lobby group of companies and industry groups.
“We therefore call on the European Parliament and [ministers] to remove” the
exemption clause, it added.
Similarly, German MEP Peter Liese, environment coordinator of the center-right
European People’s Party, said earlier this month that a retroactive exemption
would be “theoretically possible” but that he was “very much against it because
I believe that if we start doing that, we will end up in a cascade. If we
suspend it for fertilizers, there are immediately arguments to suspend it in
other sectors as well.”
BRUSSELS — Donald Trump blew up global efforts to cut emissions from shipping,
and now the EU is terrified the U.S. president will do the same to any plans to
tax carbon emissions from long-haul flights.
The European Commission is studying whether to expand its existing carbon
pricing scheme that forces airlines to pay for emissions from short- and
medium-haul flights within Europe into a more ambitious effort covering all
flights departing the bloc.
If that happens, all international airlines flying out of Europe — including
U.S. ones — would face higher costs, something that’s likely to stick in the
craw of the Trump administration.
“God only knows what the Trump administration will do” if Brussels expands its
own Emissions Trading System to include transatlantic flights, a senior EU
official told POLITICO.
A big issue is how to ensure that the new system doesn’t end up charging only
European airlines, which often complain about the higher regulatory burden they
face compared with their non-EU rivals.
The EU official said Commission experts are now “scratching their heads how you
can, on the one hand, talk about extending the ETS worldwide … [but] also make
sure that you have a bit of a level playing field,” meaning a system that
doesn’t only penalize European carriers.
Any new costs will hit airlines by 2027, following a Commission assessment that
will be completed by July 1.
Brussels has reason to be worried.
“Trump has made it very clear that he does not want any policies that harm
business … So he does not want any environmental regulation,” said Marina
Efthymiou, aviation management professor at Dublin City University. “We do have
an administration with a bullying behavior threatening countries and even
entities like the European Commission.”
The new U.S. National Security Strategy, released last week, closely hews to
Trump’s thinking and is scathing on climate efforts.
“We reject the disastrous ‘climate change’ and ‘Net Zero’ ideologies that have
so greatly harmed Europe, threaten the United States, and subsidize our
adversaries,” it says.
In October, the U.S. led efforts to prevent the International Maritime
Organization from setting up a global tax to encourage commercial fleets to go
green. The no-holds-barred push was personally led by Trump and even threatened
negotiators with personal consequences if they went along with the measure.
In October, the U.S. led efforts to prevent the International Maritime
Organization from setting up a global tax aimed at encouraging commercial fleets
to go green. | Nicolas Tucat/AFP via Getty Images
This “will be a parameter to consider seriously from the European Commission”
when it thinks about aviation, Efthymiou said.
The airline industry hopes the prospect of a furious Trump will scare off the
Commission.
“The EU is not going to extend ETS to transatlantic flights because that will
lead to a war,” said Willie Walsh, director general of the International Air
Transport Association, the global airline lobby, at a November conference in
Brussels. “And that is not a war that the EU will win.”
EUROPEAN ETS VS. GLOBAL CORSIA
In 2012, the EU began taxing aviation emissions through its cap-and-trade ETS,
which covers all outgoing flights from the European Economic Area — meaning EU
countries plus Iceland, Liechtenstein and Norway. Switzerland and the U.K. later
introduced similar schemes.
In parallel, the U.N.’s International Civil Aviation Organization was working on
its own carbon reduction plan, the Carbon Offsetting and Reduction Scheme for
International Aviation. Given that fact, Brussels delayed imposing the ETS on
flights to non-European destinations.
The EU will now be examining the ICAO’s CORSIA to see if it meets the mark.
“CORSIA lets airlines pay pennies for pollution — about €2.50 per passenger on a
Paris-New York flight,” said Marte van der Graaf, aviation policy officer at
green NGO Transport & Environment. Applying the ETS on the same route would cost
“€92.40 per passenger based on 2024 traffic.”
There are two reasons for such a big difference: the fourfold higher price for
ETS credits compared with CORSIA credits, and the fact that “under CORSIA,
airlines don’t pay for total emissions, but only for the increase above a fixed
2019 baseline,” Van der Graaf explained.
“Thus, for a Paris-New York flight that emits an average of 131 tons of CO2,
only 14 percent of emissions are offset under CORSIA. This means that, instead
of covering the full 131 tons, the airline only has to purchase credits for
approximately 18 tons.”
Efthymiou, the professor, warned the price difference is projected to increase
due to the progressive withdrawal of free ETS allowances granted to aviation.
The U.N. scheme will become mandatory for all U.N. member countries in 2027 but
will not cover domestic flights, including those in large countries such as the
U.S., Russia and China.
KEY DECISIONS
By July 1, the Commission must release a report assessing the geographical
coverage and environmental integrity of CORSIA. Based on this evaluation, the EU
executive will propose either extending the ETS to all departing flights from
the EU starting in 2027 or maintaining it for intra-EU flights only.
Opposition to the ETS in the U.S. dates back to the Barack Obama administration.
| Pete Souza/White House via Getty Images
According to T&E, CORSIA doesn’t meet the EU’s climate goals.
“Extending the scope of the EU ETS to all departing flights from 2027 could
raise an extra €147 billion by 2040,” said Van der Graaf, noting that this money
could support the production of greener aviation fuels to replace fossil
kerosene.
But according to Efthymiou, the Commission might decide to continue the current
exemption “considering the very fragile political environment we currently have
with a lunatic being in power,” she said, referring to Trump.
“CORSIA has received a lot of criticism for sure … but the importance of CORSIA
is that for the first time ever we have an agreement,” she added. “Even though
that agreement might not be very ambitious, ICAO is the only entity with power
to put an international regulation [into effect].”
Regardless of what is decided in Brussels, Washington is prepared to fight.
Opposition to the ETS in the U.S. dates back to the Barack Obama administration,
when then-Secretary of State Hillary Clinton sent a letter to the Commission
opposing its application to American airlines.
During the same term, the U.S. passed the EU ETS Prohibition Act, which gives
Washington the power to prohibit American carriers from paying for European
carbon pricing.
John Thune, the Republican politician who proposed the bill, is now the majority
leader of the U.S. Senate.
BRUSSELS — The European Commission is cracking down on two Chinese companies,
airport scanner maker Nuctech and e-commerce giant Temu, that are suspected of
unfairly penetrating the EU market with the help of state subsidies.
The EU executive opened an in-depth probe into Nuctech under its Foreign
Subsidies Regulation on Thursday, a year and a half after initial inspections at
the company’s premises in Poland and the Netherlands.
“The Commission has preliminary concerns that Nuctech may have been granted
foreign subsidies that could distort the EU internal market,” the EU executive
said in a press release.
Nuctech is a provider of threat detection systems including security and
inspection scanners for airports, ports, or customs points in railways or roads
located at borders, as well as the provision of related services.
EU officials worry that Nuctech may have received unfair support from China in
tender contracts, prices and conditions that can’t be reasonably matched by
other market players in the EU.
“We want a level playing field on the market for such [threat detection]
systems, keeping fair opportunities for competitors, customers such as border
authorities,” Executive Vice President Teresa Ribera said in a statement, noting
that this is the first in-depth investigation launched by the Commission on its
own initiative under the FSR regime.
Nuctech may need to offer commitments to address the Commission’s concerns at
the end of the in-depth probe, which can also end in “redressive measures” or
with a non-objection decision.
The FSR is aimed at making sure that companies operating in the EU market do so
without receiving unfair support from foreign governments. In its first two
years of enforcement, it has come under criticism for being cumbersome on
companies and not delivering fast results.
In a statement, Nuctech acknowledged the Commission’s decision to open an
in-depth investigation. “We respect the Commission’s role in ensuring fair and
transparent market conditions within the European Union,” the company said.
It said it would cooperate with the investigation: “We trust in the integrity
and impartiality of the process and hope our actions will be evaluated on their
merits.”
TEMU RAIDED
In a separate FSR probe, the Commission also made an unannounced inspection of
Chinese e-commerce platform Temu.
“We can confirm that the Commission has carried out an unannounced inspection at
the premises of a company active in the e-commerce sector in the EU, under the
Foreign Subsidies Regulation,” an EU executive spokesperson said in an emailed
statement on Thursday.
Temu’s Europe headquarters in Ireland were dawn-raided last week, a person
familiar with Chinese business told POLITICO. Mlex first reported on the raids
on Wednesday.
The platform has faced increased scrutiny in Brussels and across the EU. Most
recently, it was accused of breaching the EU’s Digital Services Act by selling
unsafe products, such as toys. The platform has also faced scrutiny around how
it protects minors and uses age verification.
Temu did not respond to a request for comment.
High energy prices, risks on CBAM enforcement and promotion of lead markets, as
well as increasing carbon costs are hampering domestic and export
competitiveness with non-EU producers.
The cement industry is fundamental to Europe’s construction value chain, which
represents about 9 percent of the EU’s GDP. Its hard-to-abate production
processes are also currently responsible for 4 percent of EU emissions, and it
is investing heavily in measures aimed at achieving full climate neutrality by
2050, in line with the European Green Deal.
Marcel Cobuz, CEO, TITAN Group
“We should take a longer view and ensure that the cement industry in EU stays
competitive domestically and its export market shares are maintained.”
However, the industry’s efforts to comply with EU environmental regulations,
along with other factors, make it less competitive than more carbon-intensive
producers from outside Europe. Industry body Cement Europe recently stated that,
“without a competitive business model, the very viability of the cement industry
and its prospects for industrial decarbonization are at risk.”
Marcel Cobuz, member of the Board of the Global Cement and Concrete Association
and CEO of TITAN Group, one of Europe’s leading producers, spoke with POLITICO
Studio about the vital need for a clear policy partnership with Brussels to
establish a predictable regulatory and financing framework to match the
industry’s decarbonization ambitions and investment efforts to stay competitive
in the long-term.
POLITICO Studio: Why is the cement industry important to the EU economy?
Marcel Cobuz: Just look around and you will see how important it is. Cement
helped to build the homes that we live in and the hospitals that care for us.
It’s critical for our transport and energy infrastructure, for defense and
increasingly for the physical assets supporting the digital economy. There are
more than 200 cement plants across Europe, supporting nearby communities with
high-quality jobs. The cement industry is also key to the wider construction
industry, which employs 14.5 million people across the EU. At the same time,
cement manufacturers from nine countries compete in the international export
markets.
PS: What differentiates Titan within the industry?
MC: We have very strong European roots, with a presence in 10 European
countries. Sustainability is very much part of our DNA, so decarbonizing
profitably is a key objective for us. We’ve reduced our CO2 footprint by nearly
25 percent since 1990, and we recently announced that we are targeting a similar
reduction by 2030 compared to 2020. We are picking up pace in reducing emissions
both by using conventional methods, like the use of alternative sources of
low-carbon energy and raw materials, and advanced technologies.
TITAN/photo© Nikos Daniilidis
We have a large plant in Europe where we are exploring building one of the
largest carbon capture projects on the continent, with support from the
Innovation Fund, capturing close to two million tons of CO2 and producing close
to three million tons of zero-carbon cement for the benefit of all European
markets. On top of that, we have a corporate venture capital fund, which
partners with startups from Europe to produce the materials of tomorrow with
very low or zero carbon. That will help not only TITAN but the whole industry
to accelerate its way towards the use of new high-performance materials with a
smaller carbon footprint.
PS: What are the main challenges for the EU cement industry today?
MC: Several factors are making us less competitive than companies from outside
the EU. Firstly, Europe is an expensive place when it comes to energy prices.
Since 2021, prices have risen by close to 65 percent, and this has a huge impact
on cement producers, 60 percent of whose costs are energy-related. And this
level of costs is two to three times higher than those of our neighbors. We also
face regulatory complexity compared to our outside competitors, and the cost of
compliance is high. The EU Emissions Trading System (ETS) cost for the cement
sector is estimated at €97 billion to €162 billion between 2023 and 2034. Then
there is the need for low-carbon products to be promoted ― uptake is still at a
very low level, which leads to an investment risk around new decarbonization
technologies.
> We should take a longer view and ensure that the cement industry in the EU
> stays competitive domestically and its export market shares are maintained.”
All in all, the playing field is far from level. Imports of cement into the EU
have increased by 500 percent since 2016. Exports have halved ― a loss of value
of one billion euros. The industry is reducing its cost to manufacture and to
replace fossil fuels, using the waste of other industries, digitalizing its
operations, and premiumizing its offers. But this is not always enough. Friendly
policies and the predictability of a regulatory framework should accompany the
effort.
PS: In January 2026, the Carbon Border Adjustment Mechanism will be fully
implemented, aimed at ensuring that importers pay the same carbon price as
domestic producers. Will this not help to level the playing field?
MC: This move is crucial, and it can help in dealing with the increasing carbon
cost. However, I believe we already see a couple of challenges regarding the
CBAM. One is around self-declaration: importers declare the carbon footprint of
their materials, so how do we avoid errors or misrepresentations? In time there
should be audits of the importers’ industrial installations and co-operation
with the authorities at source to ensure the data flow is accurate and constant.
It really needs to be watertight, and the authorities need to be fully mobilized
to make sure the real cost of carbon is charged to the importers. Also, and very
importantly, we need to ensure that CBAM does not apply to exports from the EU
to third countries, as carbon costs are increasingly a major factor making us
uncompetitive outside the EU, in markets where we were present for more than 20
years.
> CBAM really needs to be watertight, and the authorities need to be fully
> mobilized to make sure the real cost of carbon is charged to the importers.”
PS: In what ways can the EU support the European cement industry and help it to
be more competitive?
MC: By simplifying legislation and making it more predictable so we can plan our
investments for the long term. More specifically, I’m talking about the
revamping of the ETS, which in its current form implies a phase-down of CO2
rights over the next decade. First, we should take a longer view and ensure that
the cement industry stays competitive and its export market shares are
maintained, so a policy of more for longer should accompany the new ETS.
> In export markets, the policy needs to ensure a level playing field for
> European suppliers competing in international destination markets, through a
> system of free allowances or CBAM certificates, which will enable exports to
> continue.”
We should look at it as a way of funding decarbonization. We could front-load
part of ETS revenues in a fund that would support the development of
technologies such as low-carbon materials development and CCS. The roll-out of
Infrastructure for carbon capture projects such as transport or storage should
also be accelerated, and the uptake of low-carbon products should be
incentivized.
More specifically on export markets, the policy needs to ensure a level playing
field for European suppliers competing in international destination markets,
through a system of free allowances or CBAM certificates, which will enable
exports to continue.
PS: Are you optimistic about the future of your industry in Europe?
MC: I think with the current system of phasing out CO2 rights, and if the CBAM
is not watertight, and if energy prices remain several times higher than in
neighboring countries, and if investment costs, particularly for innovating new
technologies, are not going to be financed through ETS revenues, then there is
an existential risk for at least part of the industry.
Having said that, I’m optimistic that, working together with the European
Commission we can identify the right policy making solutions to ensure our
viability as a strategic industry for Europe. And if we are successful, it will
benefit everyone in Europe, not least by guaranteeing more high-quality jobs and
affordable and more energy-efficient materials for housing ― and a more
sustainable and durable infrastructure in the decades ahead.
--------------------------------------------------------------------------------
Disclaimer
POLITICAL ADVERTISEMENT
* The sponsor is Titan Group
* The advertisement is linked to policy advocacy around industrial
competitiveness, carbon pricing, and decarbonization in the EU cement and
construction sectors, including the EU’s CBAM legislation, the Green Deal,
and the proposed revision of the ETS.
More information here.
EU countries must back plans that would strip them of their powers to police
stock exchanges and other key institutions if they are serious about building a
U.S.-style financial market, the EU’s finance chief told POLITICO.
“If we don’t do anything different from the past, we will hardly get to any
different result,” Financial Services Commissioner Maria Luís Albuquerque told
POLITICO in an interview. “So if there is support, well, let’s walk the talk
then.”
The Portuguese commissioner’s challenge to the rest of the EU could fall flat.
EU treasuries are already up in arms over the controversial power grab, which
would shift supervision of large, cross-border financial services companies,
such as stock exchanges and crypto companies, from the national level to the
EU’s securities regulator in Paris.
“It’s going to be a difficult discussion, of course, but these are the ones
worth having, right?” Albuquerque said. “What I have been hearing since I
arrived is tremendous support for the savings and investments union. Well, this
is about delivering it.”
The European Commission is primed to propose a sweeping package of financial
markets reforms on Dec. 3, including the supervision plans, in a bid to revive
Brussels’ faltering decade-long campaign to create a U.S.-style capital market.
According to plans first reported by POLITICO, as well as draft documents
outlining the proposal, the supervision plan would considerably strengthen the
European Securities and Markets Authority (ESMA) to police the likes of Nasdaq
Europe and Euronext. The draft also proposes making the future watchdog
independent of meddling EU capitals.
Although the main aim of a single watchdog is to boost the EU’s economy by
making it easier for finance firms to operate and invest across the EU’s 27
countries, having money flowing so freely around the bloc would also create new
risks without strong oversight.
In the event of a meltdown of a firm, such as a clearinghouse, that operates
across multiple countries, an EU watchdog could be quicker to jump on the
problem than a group of national supervisors acting independently.
The focus on boosting Europe’s capital markets has gathered pace since the
pandemic’s bruising impact on national budgets, compounded by the EU’s desperate
bid to keep pace with the economic powerhouses of the U.S. and China.
With strained public finances in the EU’s member countries and the loss of
London as the bloc’s financial center post-Brexit, policymakers are trying to
unlock €11 trillion in cash savings held by EU citizens in their bank accounts
to turbocharge the economy. Having a vibrant capital market would also offer EU
startups the chance to raise cash from risk-minded investors, rather than
approaching the bank with a cap in hand.
“We need a single market,” Albuquerque said. “We need the scale, the
opportunities that that brings, because that’s the only thing that can deliver
on our ambitions.”
TROUBLE AHEAD
Political negotiations on the proposal are set to be fraught. Smaller countries
that depend on their financial services industries, like Ireland and Luxembourg,
oppose the plans as they fear ceding oversight or finance firms relocating to be
closer to ESMA — an added boon for the French. Others argue that the move for an
EU watchdog will distract from the bigger picture of encouraging savers to
invest in the markets.
“If the European Commission wants to be successful in this aspect of enlarging
the pool of investable capital, this is what you need to do,” Swedish Finance
Minister Niklas Wykman told POLITICO. “If we’re stuck in a never-ending
discussion about how to organize supervision … that will not take us closer to
our objective.”
Sensing the challenges ahead, Albuquerque said she was open to compromise to
ensure the proposals don’t land dead on arrival. “I’m not saying that we will
have to find an agreement which is exactly like the Commission proposal,” she
said, adding that “if there is a better alternative, I’m all for it.”
CORRECTION: This article was updated on Nov. 17 to clarify that policymakers are
specifically targeting the €11 trillion held in bank accounts in cash.
As trilogue negotiations on the End-of-Life Vehicles Regulation (ELVR) reach
their decisive phase, Europe stands at a crossroads, not just for the future of
sustainable mobility, but also for the future of its industrial base and
competitiveness.
The debate over whether recycled plastic content in new vehicles should be 15,
20 or 25 percent is crucial as a key driver for circularity investment in
Europe’s plastics and automotive value chains for the next decade and beyond.
The ELVR is more than a recycled content target. It is also an important test of
whether and how Europe can align its circularity and competitiveness ambitions.
Circularity and competitiveness should be complementary
Europe’s plastics industry is at a cliff edge. High energy and feedstock costs,
complex regulation and investment flight are eroding production capacity in
Europe at an alarming rate. Industrial assets are closing and relocating.
Policymakers must recognize the strategic importance of European plastics
manufacturing. Plastics are and will remain an essential material that underpins
key European industries, including automotive, construction, healthcare,
renewables and defense. Without a competitive domestic sector, Europe’s net-zero
pathway becomes slower, costlier and more import-dependent.
Without urgent action to safeguard plastics manufacturing in Europe, we will
continue to undermine our industrial resilience, strategic autonomy and green
transition through deindustrialization.
The ELVR can help turn the tide and become a cornerstone of the EU’s circular
economy and a driver of industrial competitiveness. It can become a flagship
regulation containing ambitious recycled content targets that can accelerate
reindustrialization in line with the objectives of the Green Industrial Deal.
> Policymakers must recognize the strategic importance of
> European plastics manufacturing. Without a competitive domestic sector,
> Europe’s net-zero pathway becomes slower, costlier and more import-dependent.
Enabling circular technologies
The automotive sector recognizes that its ability to decarbonize depends on
access to innovative, circular materials made in Europe. The European
Commission’s original proposal to drive this increased circularity to 25 percent
recycled plastic content in new vehicles within six years, with a quarter of
that coming from end-of-life vehicles, is ambitious but achievable with the
available technologies and right incentives.
To meet these targets, Europe must recognize the essential role of chemical
recycling. Mechanical recycling alone cannot deliver the quality, scale and
performance required for automotive applications. Without chemical recycling,
the EU risks setting targets that look good on paper but fail in practice.
However, to scale up chemical recycling we must unlock billions in investment
and integrate circular feedstocks into complex value chains. This requires legal
clarity, and the explicit recognition that chemical recycling, alongside
mechanical and bio-based routes, are eligible pathways to meet recycled content
targets. These are not technical details; they will determine whether Europe
builds a competitive and scalable circular plastics industry or increasingly
depends on imported materials.
A broader competitiveness and circularity framework is essential
While a well-designed ELVR is crucial, it cannot succeed in isolation. Europe
also needs a wider industrial policy framework that restores the competitiveness
of our plastics value chain and creates the conditions for increased investment
in circular technologies, and recycling and sorting infrastructure.
We need to tackle Europe’s high energy and feedstock costs, which are eroding
our competitiveness. The EU must add polymers to the EU Emissions Trading System
compensation list and reinvest revenues in circular infrastructure to reduce
energy intensity and boost recycling.
Europe’s recyclers and manufacturers are competing with materials produced under
weaker environmental and social standards abroad. Harmonized customs controls
and mandatory third-party certification for imports are essential to prevent
carbon leakage and ensure a level playing field with imports, preventing unfair
competition.
> To accelerate circular plastics production Europe needs a true single market
> for circular materials.
That means removing internal market barriers, streamlining approvals for new
technologies such as chemical recycling, and providing predictable incentives
that reward investment in recycled and circular feedstocks. Today, fragmented
national rules add unnecessary cost, complexity and delay, especially for the
small and medium-sized enterprises that form the backbone of Europe’s recycling
network. These issues must be addressed.
Establishing a Chemicals and Plastics Trade Observatory to monitor trade flows
in real time is essential. This will help ensure a level playing field, enabling
EU industry and officials to respond promptly with trade defense measures when
necessary.
We need policies that enable transformation rather than outsource it, and these
must be implemented as a matter of urgency if we are to scale up recycling and
circular innovations and investments.
A defining moment for Europe’s competitiveness and circular economy
> Circularity and competitiveness should not be in conflict; together, they will
> allow us to keep plastics manufacturing in Europe, and safeguard the jobs,
> know-how, innovation hubs and materials essential for the EU’s climate
> neutrality transition and strategic autonomy.
The ELVR is not just another piece of environmental legislation. It is a test of
Europe’s ability to turn its green vision into industrial reality. It means that
the trilogue negotiators now face a defining choice: design a regulation that
simply manages waste or one that unleashes Europe’s industrial renewal.
These decisions will shape Europe’s place in the global economy and can provide
a positive template for reconciling our climate and competitiveness ambitions.
These decisions will echo far beyond the automotive sector.
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Dear Commissioner Kadis,
We write on behalf of hundreds of thousands of European Union citizens, as well
as scientists, small-scale fishers and civil society organisations, with one
demand:
End bottom trawling in Europe’s marine protected areas (MPAs).
This year has seen unprecedented momentum and mobilisation toward that goal. The
EU Ocean Pact consultation was flooded with submissions calling for a ban on
bottom trawling. Over 250, 000 citizens signed petitions. Legal complaints have
been filed. Courts ruled for conservation. Scientific studies continued to
reinforce the ecological and social benefits of removing destructive gear. And
member states are moving ahead on marine protection — with Sweden and Greece
banning bottom trawling in their MPAs, and Denmark beginning the same across 19
percent of its waters.
In your recent remarks at the PECH Committee, you said: “I will repeat my
position regarding banning bottom trawling in MPAs. I am not in favor of one
size fits all. What I am saying is that in MPAs we can have management plans, as
foreseen in the relevant legislation. The management plans can identify which
activities are compatible with what we want to protect. If bottom trawling is
compatible, it can continue. If not, it should be stopped. I could not imagine a
Natura 2000 area, where the seabed is of high value and vulnerable, having a
management plan that would allow bottom trawling.”
Your own remarks acknowledged that bottom trawling should not occur in Natura
2000 sites that protect valuable and vulnerable seabeds. Yet this is the case
today, and has been the case for the last three decades. Your insistence that
“one size does not fit all” leaves the door wide open for the status quo to
continue. This case by case approach that you describe is not protection; it
risks prolonging decades of inaction by sidestepping the precautionary and
preventative principle enshrined in the Lisbon Treaty, indulging member state
inertia instead of ensuring coordinated EU leadership. It is a dangerous step
backward from the EU international commitment to halt marine biodiversity loss,
and undermines the EU’s own legal framework including the Habitats Directive. As
a biologist, you know that destructive fishing methods such as bottom trawling
by definition damage habitats, species, and ecosystems — and that these impacts
are incompatible with the conservation objectives of MPAs. The scientific
consensus is clear: bottom trawling and protection cannot coexist.
> Your insistence that “one size does not fit all” leaves the door wide open for
> the status quo to continue.
Protect Our Catch
The Habitats Directive does indeed provide for individual assessments in
relation to the impacts of an activity in a protected area — but the crucial
point is that such assessments must be carried out before any activity with
likely significant effects can be authorised. Consistent with the precautionary
principle, the starting position is therefore that bottom trawling in Natura
2000 MPAs is unlawful — unless an individual assessment can prove that there is
no reasonable scientific doubt as to the absence of adverse effects.
If case by case remains the Commission’s position, it not only contradicts its
own objective set out in the Marine Action Plan, but also risks the credibility
of the Ocean Pact and forthcoming act collapsing before they begin. Citizens,
fishers, and scientists will see yet another series of paper park policies that
undermine trust in EU leadership. So we ask: Commissioner, whose voices will the
Commission prioritise? The 73 percent of EU citizens who support a ban? The 76
percent of the EU fleet who are small-scale fishers, providing more jobs with
less impact? Or the industrial lobby, whose case by case arguments risk echoing
in your speeches?
> If case by case remains the Commission’s position, it not only contradicts its
> own objective set out in the Marine Action Plan, but also risks the
> credibility of the Ocean Pact and forthcoming act collapsing before they
> begin.
Furthermore, a case by case approach for the 5, 000 EU MPAs creates
disproportionate and unnecessary administrative burden, whereas a just and
consequent transition to a full end to bottom trawling in all MPAs under the
Habitats Directive would be in line with the EU’s simplification agenda. It
would not only contribute to the necessary clarity, simplicity and level playing
field, but also replenish fishing grounds through spill-over effects that
benefit fisheries.
This year’s UN Ocean Conference in Nice laid bare the hypocrisy of bottom
trawling in so-called protected areas. The Ocean Pact offered a chance to
correct course, but ultimately delivered only aspirational goals and an
endorsement of the continuation of the status quo.
We urge you to:
Commit now to including legally binding targets in the Ocean Act that would
phase out destructive fishing such as bottom trawling in MPAs, ensuring healthy
seas and a secure future for Europe’s low-impact fishers and the communities
they sustain.
As a scientist, you are aware of the evidence. As a Commissioner, you must act
on it.
This is not just about biodiversity, nature protection and climate resilience;
it is about fairness, food security, and the survival of Europe’s coastal
communities. The time for ambiguity has passed. The question is no longer
whether to act case by case, but whether the Commission will demonstrate
leadership by standing with citizens and fishers — rather than leaving space for
industrial interests to dominate.
> This is not just about biodiversity, nature protection and climate resilience;
> it is about fairness, food security, and the survival of Europe’s coastal
> communities.
History will judge your leadership not on how carefully you calibrated the
rhetoric, but by whether you delivered real protection for Europe’s seas and the
people who depend on them.
Sincerely,
Protect Our Catch
Protect Our Catch is a new European campaign supported by leading ocean
advocates Seas At Risk, Oceana, BLOOM, Blue Marine Foundation, DMA, Empesca’t,
Environmental Justice Foundation, Only One and Tara Ocean Foundation, in
collaboration with fishers, that joins hundreds of thousands of citizen
activists is calling on European leaders to ban destructive fishing such as
bottom trawling in marine protected areas.
BRUSSELS — European farming leaders and green groups are girding for a long,
hard fight following the Commission’s bombshell proposal for a new long-term
budget and Common Agricultural Policy directly before the summer recess.
They share two fears upon returning to Brussels: that funding is under threat,
and that member countries could take drastically different approaches to
divvying up the money.
Member countries will need to give out a minimum of €294 billion in income
support for farmers between 2028 and 2034, according to the European
Commission’s new proposal. That reduced cash pot includes subsidies based on the
size of farms, incentives for eco-friendly practices, support for new and young
farmers, and a host of other funding streams.
“The competition within each member state that these priorities will have is
really very high,” anticipated Marco Contiero, EU agriculture policy director at
Greenpeace.
Contiero wasn’t optimistic that environmental measures will triumph: “The budget
dedicated to environmental measures and climate action — that’s where a massacre
has taken place, unfortunately.”
“It’s up to member states,” he continued. “They can, if there is willingness,
increase enormously the action to make our farming more sustainable … But
looking at the history of member states’ decisions, this is extremely unlikely.”
The reform proposal follows a season of rural discontent across Europe earlier
last year, with tractors lining the streets to express rage over cuts to fuel
subsidies, high costs and cheap imports. As the European election that followed
brought a farmer-friendly political tilt, lawmakers and farm lobbies expressed
strong opposition to the Commission’s proposals.
Copa-Cogeca, the powerful EU farmers’ lobby, in a statement labeled the proposed
new agricultural policy and long-term budget the “Black Wednesday of European
agriculture,” and has vowed to “remain strongly mobilised.”
FEELING THE SQUEEZE
The restructuring of the EU’s agriculture budget makes direct comparisons to the
2021-2027 period difficult — but analysis by Alan Matthews, professor emeritus
of European agricultural policy at Trinity College Dublin, suggests the new plan
represents a 15 percent reduction. And that’s before taking inflation into
account.
The new purse for the agricultural policy, commonly known as CAP, guarantees
that around €300 billion will go into farmers’ pockets through various streams
funded by the EU and co-financed by member countries. The burden of spending for
things like climate incentives will be shared, while area-based support — paid
out to farmers per hectare — will come from the EU’s coffers.
To deliver on promises to better target support for young or small farmers,
European Agriculture Commissioner Christophe Hansen has large landowners in his
sights. | Thierry Monasse/Getty Images
Environmentalists worry that requiring member countries to chip in to unlock
funding for climate-protection measures will deter their uptake, particularly
given the overall budget reduction.
“If you tell me ‘more incentives and less rules,’ and you don’t provide me with
a decent ring-fenced budget for those incentives to exist, you’re cutting rules
and not providing incentives,” said Contiero. “And that’s the overall trap of
this new proposal.”
Similarly, young farmers are worried that their interests will fall by the
wayside without a legally binding target for making sure they get their piece of
the pie. Under the current CAP, 3 percent of funding goes to this group. In the
fall, a 6 percent “aspirational” target will be announced — which leaves the
European Council of Young Farmers unimpressed.
An aspirational target in the context of a constrained budget means that its
members “have to fight for money for young farmers, rather than what is now the
case: that they have a certainty of 3 percent,” explained the organization’s
president, Peter Meedendorp.
A Commission official familiar with the file, granted anonymity to speak
candidly, dismissed those concerns, noting the legislation mandates member
countries “shall” prioritize young farmers in their national plans, meaning they
cannot be ignored.
Nonetheless, the wine industry shares similar worries. Interventions to support
the sector in the past had dedicated budgets. Now, such support is a single item
on the list of income-support measures member countries provide to farmers from
the overall CAP pot.
“The Commission is sending the hot potato to member states,” said Ignacio
Sánchez Recarte, secretary-general of the European Committee of Wine Companies.
He argues that the plan risks damaging the level playing field and a bloc-wide
approach to wine policy.
ON THE DEFENSIVE
To deliver on promises to better target support for young or small farmers,
European Agriculture Commissioner Christophe Hansen has large landowners in his
sights. Traditionally, large farms win out on CAP payments: The latest data
suggests that 20 percent of CAP beneficiaries receive 80 percent of direct
payments.
Under the new proposal, member countries can choose to pay farmers an average of
€130 to €240 per hectare — up to a limit of €100,000, with progressive
reductions in payments to that point.
Jurgen Tack, secretary-general at the European Landowners’ Organization, said
that this proposal to limit subsidies risks ignoring professional farmers, who
contribute significantly to European food security, in favor of less profitable
and productive enterprises.
The new CAP budget is “exactly the opposite of what we should support. Because
what we see is that it’s no longer productivity, it’s becoming more and more a
social support to farms,” he argued.
Several environmental organizations support limiting payments to large farms to
encourage fairer distribution of funds and to free up money for environmental
projects. In response, Tack contended that profitability and sustainability go
hand in hand: The more money a farm has, the more it can spend on sustainable
practices at scale.
That debate may be irrelevant, as several previous attempts by the Commission to
introduce such limits to subsidies since the 1990s failed to overcome opposition
from key EU countries dominated by large farms. The most recent attempt to
introduce such limits only survived the legislative process as a voluntary
measure.
Contiero of Greenpeace wasn’t optimistic over how proposals to limit subsidies
to large farms will fare over the next two years of negotiations: “This will be
subject to the European Parliament and Council chainsaw. Everyone is waiting to
see how horrible that massacre will be.”