Tag - Level playing field

Netflix’s chief opens up about Trump, YouTube and Europe
Netflix co-CEO Ted Sarandos arrives in Brussels on Tuesday with a clear message for EU regulators ahead of a looming review of Europe’s streaming rules: Don’t overcomplicate them. In an exclusive interview with POLITICO, Sarandos said Netflix can live with regulation — but warned the EU not to fracture the single market with a patchwork of national mandates as officials prepare to reopen the Audiovisual Media Services Directive. “It doesn’t make it a very healthy business environment if you don’t know if the rules are going to change midway through production,” Sarandos said. He also warned regulators are underestimating YouTube as a direct competitor for TV viewing, too often treating it like a social media platform with “a bunch of cat videos” than a massive streaming rival. Sarandos’ effort to win over European regulators comes soon after the collapse of Netflix’s bid to buy Warner Bros. Discovery — but Sarandos maintained that the political dynamics around the deal only “complicated the narrative, not the actual outcomes.” He added that there was no political interference in the deal, and he shrugged off President Donald Trump’s demand to remove Susan Rice, a former national security adviser under President Barack Obama, from the Netflix board. “It was a social media post,” Sarandos said. “It was not ideal, but he does a lot of things on social media.” This conversation has been edited for length and clarity. What’s bringing you back to Brussels now? Well, we have ongoing meetings with regulators around Europe all the time. We have so much business in Europe, obviously, and so this has been on the books for quite a while. Can you give me a little bit of a sense of who you’re meeting with, and what is the focus? I think one of the things to keep in mind is that we’ve become such an important part, I’d think, of the European audiovisual economy. We’ve spent, in the last decade, over $13 billion in creating content in Europe. It makes us one of the leading producers and exporters of European storytelling. First of all, we’ve got a lot of skin in the game in Europe, obviously. We work with over 600 independent European producers. We created about 100,000 cast and crew jobs in Europe from our productions. So we talk to folks who are interested in all the elements of that — how to keep it, how to maintain it, how to grow it and how to protect it. In terms of regulation in the EU, Netflix is governed by a directive here. The commission is looking to reopen that this year. There seems to be a sense here from regulators that the current rules don’t create a level playing field between the broadcasters, the video on demand, the video sharing, and so they may look to put more requirements on that. How steeped in the details are you there? And how would Netflix react to more rules put on Netflix at this moment? Well, first and foremost, we comply with all the rules that apply to us in terms of how we’re regulated today. We have seen by operating around the world that those countries where they lean more into incentives than the strict regulatory scheme, that the incentives pay off. We’ve got multibillion dollar investments in Spain and the UK, where they have really leaned into attracting production through incentives versus regulatory mandates, so we find that that’s a much more productive environment to work in. But the core for me is that obviously they’re going to evolve the regulatory models, but as long as they remain simple, predictable, consistent — the single market, the benefit of the single-market is this — as long as these rules remain simple, predictable and consistent, it’s a good operating model. I think the more that it gets broken up by individual countries and individual mandates, you lose all the benefits of the single market. There’s a lot of talk in Brussels right now about simplification, getting rid of a lot of red tape. Do you think the rules that you’re governed by would benefit from a similar kind of effort to simplify, of pulling back on a lot of these patchwork of rules, even at the EU? Look, I think it doesn’t make it a very healthy business environment if you don’t know if the rules are going to change midway through production, so for me, having some stability is really important, and I understand that we’re in a dynamic market and a dynamic business, and they should reflect the current operating models that we’re in too. We want to work closely with the regulators to make sure that what they’re doing and what we’re doing kind of reflect each other, which is trying to protect the healthy work environment for folks in Europe. When you meet with regulators here, is there a message you’re going to be delivering to them or what do you want them to walk away with in terms of the bottom line for you in terms of your business at this moment in the EU? I think some things are well understood and other things I think are less so. I think our commitment to European production is unique in the world. Both in our original production but also in our investment in second right’s windows that we pre-invest in films that compel production. Tens of millions of dollars’ worth of film production is compelled by our licensing agreements as well beyond our original production. And the fact that we work with local European producers on these projects — I think there’s a misconception that we don’t. And the larger one is the economic impact that that brings to Europe and to the world with our original program strategy that supports so many, not just the productions themselves but even tourism in European countries. Think about President [Emmanuel] Macron pointing out that 38 percent of people who went to France last year cited “Emily in Paris” as one of the top reasons they went. We’ve seen that in other countries. We saw it in Madrid with the “Casa de Papel.” And so it’s one of those things where it really raises all boats across the economies of these countries. Regulators often focus on the competition between streaming services, but as you know very well, younger audiences are spending more time on platforms like YouTube. Do you think policymakers are underestimating that shift? Would you like to see that taken into account more in the regulatory landscape? One of the things that we saw in recent months with the Warner Brothers transaction is a real deep misunderstanding about what YouTube is and isn’t. YouTube is a straightforward direct competitor for television, either a local broadcaster or a streamer like Netflix. The connected television market is a zero-sum screen. So whichever one you choose, that’s what you’re watching tonight. And you monetize through subscription or advertising or both, but at the end of the day, it’s that choosing to engage in how you give them and how, and how that programming is monetized is a very competitive landscape and it includes YouTube. I think what happens is people think of YouTube as a bunch of cat videos and maybe some way to, to promote your stuff by putting it on there for free. But it turns out it is a zero-sum game. You’re going to be choosing at the expense of an RTL or Netflix. I think in this case it’s one of these things where recognizing and understanding that YouTube is in the same exact game that we are. Do you feel like you’re on different planes though, in the eyes of regulators at this moment? I don’t think that they see them as a direct competitor in that way. I think they think of that as an extension of social media. And the truth is when we talk about them as a competitor, we’re only talking about them on the screen. I’m not talking about their mobile usage or any of that. You know, about 55 percent of all YouTube engagement now is on the television through their app. So to me, that’s the thing to keep an eye on. As you get into this, it’s a pretty straightforward, competitive model and we think probably should have a level playing field relative to everybody else. Who do you view as Netflix’s main competitors today? Look, our competitive space is really the television screen. When people pick up the remote and pick what to watch, everyone is in that mix. We identified YouTube — this isn’t new for us — we identified YouTube as a competitor in the space 10 years ago, even before they moved to the television. And I think, for the most part, TikTok forced their hand to move to the television because they were kind of getting chased off the phone more or less by TikTok. I think that’s the other one that regulators should pay a lot of attention to is what’s happening with the rise of TikTok engagement as well. It’s not directly competitive for us, but it is for attention and time and to your point, maybe the next generation’s consumer behavior. Last question on regulation: With the EU looking at the rules again, there’s a tendency always to look to tinker more and more and do more. Is there a point at what regulation starts affecting your willingness to invest in European production? Well, like I said, those core principles of predictability and simplicity have really got to come into play, because I think what happens is, just like any business, you have to be able to plan. So, if you make a production under one set of regs and release it under another, it’s not a very stable business environment. The topic that dominated a lot of your attention in recent months was obviously the merger talks with Warner Brothers Discovery. I know you’ve said it didn’t work for financial reasons. I want to ask you a little bit about the political dynamics. How much did the political environment, including the Susan Rice incident, how much did that complicate the calculus in your mind? I think it complicated the narrative, not the actual outcomes. I think for us it was always a business transaction, was always a well-regulated process in the U.S. The Department of Justice was handling it, everything was moving through. We were very confident we did not have a regulatory issue. Why would that be? It’s because it was very much a vertical transaction. I can’t name a transaction that was similar to this that has ever been blocked in history. We did not have duplicated assets. We did have a market concentration issue in the marketplace that we operate in. And I think that’s the feedback I was getting back from the DOJ and from regulators in general, which was, they understood that, but I do think that Paramount did a very nice job of creating a very loud narrative of a regulatory challenge that didn’t exist. But looking back to those early days of the merger discussions, did you have an appreciation for what might follow in terms of that complicated narrative? Yeah. Look, I think it opens up the door to have a lot of conversations that you wouldn’t have had otherwise, but that’s okay. A lot great things came out of it, the process itself. I would say in total, we had a price for where we thought this was good for our business. We made our best and final offer back in December and it was our best and final offer. So that’s all. But what came out a bit that’s positive is, we’ve had really healthy conversations with folks who we hardly ever talked to, theater operators, as a good example. I had a great meeting in February with the International Union of Cinemas, and the heads from all the different countries about what challenges they have, how we could be more helpful, or how they could be helpful to us too. I think we’ll come out of this with a much more creative relationship with exhibitions around the world. And by way of example, doing things that we haven’t done before. I don’t recommend testifying before the Senate again, but it was an interesting experience for sure. Probably a good learning experience. Hopefully not in the future for anything that you don’t want to be there for, but yes. Yeah, exactly. We’ve always said from the beginning, the Warner transaction was a nice-to-have at the right price, not a must-have-at-any-price. The business is healthy, growing organically. We’re growing on the path that we laid out several years ago and we didn’t really need this to grow the business. These assets are out there through our growth period and they’re going to be out there and for our next cycle growth as well and we’ve got to compete with that just like we knew we had to at the beginning. This was I think something that would fortify and maybe accelerate some of our existing models, but it doesn’t change our outcome. Are there regrets or things you might have wished you’d done differently? I mean honestly we took a very disciplined approach. I think we intentionally did not get distracted by the narrative noise, because we knew, we recognized what it was right away, which is just narrative noise. This deal was very good for the industry. Very good for both companies, Warner Brothers and Netflix. Our intent was obviously to keep those businesses operating largely as they are now. All the synergies that we had in the deal were mostly technologies and managerial, so we would have kept a big growth engine going in Hollywood and around the world. The alternative, which we’ve always said, is a lot of cutting. I think regulators in Europe and regulators in the U.S. should keep an eye on horizontal mergers. They should keep a close eye on [leveraged buyouts]. They typically are not good for the economy anywhere they happen. What were you preparing for in terms of the EU regulatory scrutiny with Warner Brothers? What was your read on how that might have looked? I think we’re a known entity in Europe. Keep in mind, like in Q4 of last year, we reported $3.5 billion or $3.8 billion in European revenues. So 18 percent year-on-year growth. The EU is now our largest territory. We’re a known entity there. The reason we didn’t take out press releases, we had meetings in Europe as we know everybody. We talked to the regulators, both at the EU and at the country level. And I do think that in many of the countries that we operate in, we’re a net contributor to the local economy, which I think is really important. We’ve got 12 offices across Europe with 2,500 people. So we’re members of the local ecosystem, we’re not outsiders. With President Trump, he demanded that Netflix remove Susan Rice from the board or pay the consequences. Did that cross a line for you in terms of political interference? It was a social media post, and we didn’t, no, it did not. It was not ideal, but he does a lot of things on social media. So you didn’t interpret it as anything bigger than that. I mean, he does that one day, he could obviously weigh in on content the next day. How does somebody like you manage situations like that? I think it’s really important to be able to separate noise from signal, and I think a lot of what happens in a world where we have a lot of noise. There was so much attention to you going to the White House that day. And we didn’t learn until several days later that you didn’t actually have the meetings that were predicted. Before you arrived in Washington that day, had you already made the decision not to proceed? Not before arriving in Washington, but we knew the framework for if this, then that. So, yeah, I would say that it was interesting, but again, we don’t make a big parade about our meetings with government and with the regulators. I had a meeting on the books with the DOJ scheduled several weeks before, meeting with Susie Wiles, the president’s chief of staff, scheduled several months before, unrelated to the Warner Brothers deal. And that was just the calendar that lined up that way. We didn’t know when Warner Brothers would make the statement about the deal. It’s all very dramatic, like it belongs on Netflix as a movie. There was paparazzi outside of the White House waiting for me when I came out. I’ve never experienced that before. Yeah, it’s a remarkable story. I would tell you, and I’m being honest with you, there was no political interference in this deal. The president is interested in entertainment and interested in deals, so he was curious about the mechanics of things and how things were going to go or whatever, but he made it very clear that this was under the DOJ. So it’s just like we all spun it up from the media? How do you explain it all? First of all, Netflix is clickbait. So people write about Netflix and it gets read. And that’s a pretty juicy story. And [Trump] said, and by the way, like I said, he makes statements sometimes that lead to the beliefs of things that do and sometimes that don’t materialize at all. But I found my conversations with him were 100 percent about the industry, protecting the industry. And I think it’s very healthy that the president of the United States speaks to business leaders about industries that are important to the economy. To what degree did the narrative or the fact that David Ellison had a relationship or seemed to have a relationship with people in Washington who were in power, that that might have swayed or changed the dynamic at the end with where Warner Brothers went though? I can’t speak to what their thinking is on it. I feel like for me, it’s very important to know the folks in charge, but I wouldn’t count on it if you’re doing something that is not in the best interest of the country or the economy. You talked with Trump in the past about entertainment jobs. Were there specific policies you’ve advocated to him or anything that he brought up on that point? He has brought up tariffs for the movie and television industry many times. And I’ve hopefully talked to him the way out of them. I just said basically the same thing I said earlier. I think that incentive works much better. We’re seeing it in the U.S. things like the states compete with each other for production incentives and those states with good, healthy incentive programs attract a lot of production, and you’ve seen a lot of them move from California to Georgia to New Jersey, kind of looking for that what’s the best place to operate in, where you could put more on the screen. And I do think that having the incentives versus tariffs is much better. Netflix is now buying Ben Affleck’s AI company. What areas do you see AI having the most potential to change Netflix’s workflow? My focus is that AI should be a creator tool. But with the same way production tools have evolved over time, AI is just a rapid, important evolution of these tools. It is one of those. And the idea that the creators could use it to do things that they could never do before to do it. Potentially, they could do faster and cheaper. But the most impact will be if they can make it better. I don’t think faster and cheaper matters if it’s not better. This is the most competitive time in the history of media. So you’ve gotta be better every time out of the gate. And faster and cheaper consumers are not looking for faster and cheaper, they’re looking for better. I do think that AI, particularly InterPositive, the company we bought from Ben, will help creators make things better. Using their own dailies, using their own production materials to make the film that they’re making better. Still requires writers and actors and lighting techs and all the things that you’d use to make a movie, but be able to make the movie more effective, more efficient. Being able to do pick up shots and things like this that you couldn’t do before. It’s really remarkable. It’s a really remarkable company. As AI improves, do you see the role of human voice actors shrinking at Netflix? What’s interesting about that is if you look at the evolution of tools for dubbing and subtitling, the one for dubbing, we do a lot of A-B tests that people, if you watch something and you don’t like it, you just turn it off. The one thing that we find to be the most important part of dubbing is the performance. So good voice actors really matter. Yeah, it’s a lot cheaper to use AI, but without the performance, which is very human, it actually runs down the quality of the production. Will it evolve over time? Possibly, but it won’t evolve without the cooperation and the training of the actual voice actors themselves too. I think what will happen is you’ll be able to do things like pick up lines that you do months and months after the production. You’ll be able to recreate some of those lines in the film without having to call everybody back and redo everything which will help make a better film. You’re in the sort of early stages of a push into video podcast. What have you learned so far about what works and what doesn’t? It’s really early. The main thing is we’ve got a broad cross-section of podcasts. It’s nowhere near as complete as other podcast outlets yet. But the things that we leaned into are the things that are working. We kind of figured they would. You’ve got true crime, sports, comedy, all those things that we do well in the doc space already. And I really am excited about things where people can develop and deepen the relationship with the show itself or the [intellectual property] itself. Our Bridgerton podcast is really popular, and people really want to go deeper and we want to be able to provide that for them. I think a video podcast is just the evolution of talk shows. We have tried to and failed at many talk shows over the years, and for the most part it’s because the old days of TV, when 40 million people used to tune in to the Tonight Show every night, [are over]. What’s happened now is that it’s much smaller audiences that tune into multiple shows in the form of a podcast every day. And then they come up to be way bigger than the 40 million that Johnny Carson used to get. They’re all individual, and it’s a deeper relationship than it is a broad one. So instead of trying to make one show for the world, you might have to make hundreds or thousands of shows for the whole world.
Media
Social Media
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Cooperation
Security
European industry revolts over EU plan to weaken carbon border tax
BRUSSELS — For once, Europe’s heavy industry is lobbying to save a climate law.  Manufacturers are worried the European Commission is undermining the bloc’s new carbon tariff regime, a key pillar of EU climate policy, with a plan to give itself discretionary powers to suspend parts of the new measure. They warn the move is throwing investment plans into disarray and threatening much-needed decarbonization projects. The EU executive wants to grant itself the power to exempt goods from the just-launched carbon border adjustment mechanism (CBAM), which requires importers of certain products to pay for planet-warming pollution emitted during the production process.  This levy is designed to protect European manufacturers — which are obliged by EU law to pay for each ton of CO2 they emit — from being out-competed by cheaper, dirtier imports. Importers of Chinese steel, for example, now pay the difference between Beijing’s carbon price and the bloc’s, ensuring it bears the same pollution costs as made-in-EU steel.  The prospect of having that protection yanked away by the Commission has spooked European manufacturers — particularly after a dozen EU governments immediately started campaigning to apply the exemption to fertilizers in an effort to protect farmers from higher import costs.  CBAM “is linked to investment, but it’s also linked to survival, actually, of some members,” said Antoine Hoxha, director of industry association Fertilizers Europe. “We can compete with anyone on a level playing field. But we need that level playing field.”  Fertilizer producers aren’t the only ones worried. Most major industry bodies representing CBAM-covered sectors in Brussels — which, aside from fertilizers, include steel, iron, aluminum, cement, hydrogen and electricity — told POLITICO they and their members had concerns about the Commission’s plans.  They warn that the new exemption clause, besides opening EU companies to unfair competition, risks undermining CBAM’s other goal of encouraging the bloc’s trading partners to switch to cleaner production methods, as it creates uncertainty over the level of EU demand for low-carbon imports.  “We see this as some kind of sword of Damocles. If it remains like this, it’s going to send a really discouraging signal to European and international investors, and that will seriously slow down industrial decarbonization,” said Laurent Donceel, industrial policy director at Hydrogen Europe. “We would urge lawmakers to reconsider this, because we feel it undermines the entirety of CBAM.”   Lawmakers in the European Parliament, worried about a domino effect if the Commission gives in to demands to exempt fertilizers, appear to be listening. In an environment committee meeting last week, MEPs from the far left to the center right criticized the EU executive’s proposed clause.  The changes still need the approval of MEPs and EU governments before they can come into effect, and “it is unlikely there is a majority to do so in the Parliament,” said Pascal Canfin, a French MEP and environmental coordinator of the centrist Renew group. “Precisely because it would trigger other requests and empty [out] the CBAM.”  VAGUE WORDING The Commission proposed the suspension clause, known as Article 27a, in mid-December as part of a host of other changes to CBAM. The clause initially flew under the radar before governments seized on it to demand the exemption of fertilizers in early January.  The new article gives the EU executive the power to remove goods from the mechanism in the event of “severe harm to the Union internal market due to serious and unforeseen circumstances related to the impact on the prices of goods.” The exemption remains in effect “until those serious and unforeseeable circumstances have passed.”  Industry representatives warn that this wording is so exceedingly vague — setting no time limit or trigger threshold — that it leaves CBAM vulnerable to political pressure campaigns.  Case in point: Fertilizers. A group of 12 governments has argued that CBAM has pushed up costs for farmers, and should trigger a suspension. But analysts and manufacturers dispute the idea that the new levy is to blame for high fertilizer costs, while also noting that increasing import prices due to CBAM are anything but unforeseen.  Farmers “are caught in between high energy prices that lead to high fertilizer prices on one side, and on the other side agriculture commodities prices have gone down, so they are in a squeeze and they need a real solution,” said Hoxha from Fertilizers Europe. “But it’s not this.” After a meeting with agriculture ministers in January, the Commission also clarified that any exemption under Article 27a would apply retroactively — causing “shock” among industry, Hoxha said. Exempting goods from CBAM also weakens the EU’s carbon market, the Emissions Trading System (ETS), which obliges companies to buy permits to cover their pollution.  Before the levy came into effect, the bloc shielded its manufacturers from cheaper foreign competition by granting them a certain amount of ETS permits for free — a practice that has been criticized for undermining the case for decarbonization. With CBAM launched, those pollution subsidies will be phased out.  But the Commission confirmed to POLITICO that if a product is exempted from CBAM, the affected companies would continue receiving free pollution permits: “The … reduction of the free allocations for the relevant period would not apply,” a Commission spokesperson said.  CROSS-INDUSTRY CONCERN The proposed clause has sent shockwaves through industry beyond the fertilizer sector.  “Such emergency procedures create legal uncertainty with regards to a cornerstone of the EU’s climate policy,” steel producer association Eurofer said in a statement, noting that increasing import prices are an intentional feature of the system, not an unforeseen bug. Cement Europe is “concerned that Article 27a would introduce major legal uncertainty into CBAM. An open‑ended exemption for ‘unforeseen circumstances,’ potentially even applied retroactively, risks undermining the predictability industry needs,” the association’s public affairs director Cliona Cunningham said.   At Eurelectric, which represents Europe’s electricity industry, “some of our members have expressed concern about the way Article 27a has been introduced,” the association said in a statement, also stressing the need for predictability.  “If there is a perception that CBAM obligations can be lifted for political or undefined unforeseen reasons, this may weaken incentives to invest in local decarbonisation and low-carbon production both within the EU and beyond,” Eurelectric warned.  Hydrogen Europe’s Donceel said that for producers of fertilizer, including hydrogen-derived ammonia, “this is becoming a huge issue … even before it gets adopted or comes into force — already, the possibility of an exemption is wrecking the business case for a lot of our members and a lot of key companies in these sectors. So this Article 27a definitively came as a shock.”  Only some metals producers supported the Commission’s proposal.  Given that CBAM is a new and complex policy, a suspension clause “is just realistic and good policymaking,” European Metals director James Watson said in a statement. “No regulatory system is flawless from the outset; an emergency brake, activated in certain conditions, is a matter of common sense.” His association represents producers of metals other than iron and steel. European Aluminium, which considers CBAM insufficient to protect their sector from unfair competition, wants to see Article 27a more clearly defined. But in general, “we see it basically as an emergency clause that our sector always wanted,” said Emanuele Manigrassi, the association’s climate director.  MIFFED CLIMATE CHAMPIONS In response to questions, a Commission spokesperson sought to reassure industry that CBAM “is not being cancelled for any of the sectors in scope” and that it was committed to providing “regulatory certainty for companies to move forward with their investments, especially for projects aiming to produce low-carbon products and reduce greenhouse gas emissions.”  Yet the proposal has especially rankled companies that see themselves as frontrunners in decarbonizing their industries, taking on the risk of early upfront investments. “You need to have a strong and predictable framework on carbon pricing, especially to back up industry frontrunners,” said Joren Verschaeve, who manages the Alliance for Low-Carbon Cement and Concrete. “The risk with a provision as proposed like Article 27a is that you inject uncertainty in this whole market … I think this is the last thing we need right now.”  The carbon border tax is also meant to encourage other countries’ industries to switch to cleaner production, as low-carbon imports are subject to lower CBAM fees.  But for companies already planning to ramp up climate-friendly manufacturing outside the EU in response to CBAM, the Commission’s move has also raised questions about whether there will be sufficient demand for their low-carbon imports to warrant the investment.  Norwegian fertilizer giant Yara International recently warned it would have to rethink a multi-billion low-carbon project if the mechanism was suspended. “It’s a huge concern to us, and the uncertainty grows every day. We want to reduce our emissions, but we will not do it purely out of goodwill. We need a clear business case, and CBAM is a key enabler here,” said Tiffanie Stephani, vice president for government relations at Yara.  “Any suspension would undermine the very companies that are taking concrete steps to decarbonize,” she added. 
Agriculture
Agriculture and Food
Environment
Tariffs
Imports
12 EU countries ask Brussels to exempt fertilizers from carbon border tax
BRUSSELS — Pressure is mounting on the European Commission to exempt fertilizers from its new carbon tariff scheme, as national capitals side with farmers over industry to unpick one of the EU’s newest climate policies. During a discussion requested by Austria on Monday, 12 countries called for a temporary exclusion of fertilizers from the European Union’s carbon border adjustment mechanism (CBAM), a levy on the greenhouse gas emissions of certain goods imported into the bloc. They argued that CBAM, which only became fully operational on Jan. 1, is sending already-rising fertilizer even higher, adding to economic difficulties for crop farmers. “European arable farmers are currently facing not just low producer prices, but also rising production costs. The main cost drivers are fertilizer prices, which have increased markedly since 2020,” Johannes Frankhauser, a senior official in Austria’s agriculture ministry, told ministers gathered in Brussels. Eleven countries backed Vienna in Monday’s meeting. Yet critics — which include fertilizer producers, environment-focused MEPs and several governments — warn that such an exemption would not only penalize the EU’s domestic producers but threaten the integrity of the carbon tariff scheme. “High prices of production inputs, including fertilizers, have a direct impact on the economic situation of farms… However, we want an optimal solution in order to maintain food security on one hand and on the other [avoid] possible negative impacts on the competitiveness of EU fertilizer producers,” said Polish Agriculture Minister Stefan Krajewski, whose country is a major fertilizer producer.  Germany, Belgium, Finland, Sweden and the Netherlands expressed similar sentiments.  CBAM was phased in over several years and is supposed to protect European producers of heavily polluting goods — cement, iron, steel, aluminum, fertilizers, electricity and hydrogen — from cheap and dirty foreign competition. EU manufacturers of these products currently pay a carbon price on their planet-warming emissions, while importers didn’t before the CBAM came into force. By introducing a levy on imports from countries without carbon pricing, the EU wants to even out the playing field and encourage its trading partners to switch to cleaner manufacturing practices. (Those partners aren’t too happy.) The CBAM price is paid by the importers, which are free to pass on the cost to buyers — in the case of fertilizers, farmers.  Fertilizers make up a substantial share of farms’ operating costs, and EU-based companies do not produce enough to match demand. CBAM is therefore expected to push up fertilizer costs, though estimates on by how much vary greatly. A group of nine EU countries led by France mentioned a 25 percent increase in a recent missive, while Austria reckons it’s 10-15 percent.  The main cost drivers are fertilizer prices, which have increased markedly since 2020,” Johannes Frankhauser, a senior official in Austria’s agriculture ministry, told ministers gathered in Brussels. | Olivier Hoslet/EPA Carbon pricing analyst firm Sandbag, however, says it’s far lower for the next two years — less than 1 percent, or a couple of euros per ton of ammonia, a fertilizer component that costs several hundred euros per ton without the levy. Responding to governments on Monday, Agriculture Commissioner Christophe Hansen noted that the EU executive already tweaked the policy to provide relief to farmers in December, and followed up in January with a promise to suspend some regular tariffs on fertilizer components to offset the additional CBAM cost. SUSPENSION SUSPENSE The Commission in December set in motion legislative changes that could allow it to enact such a suspension in the event of “serious and unforeseen circumstances” harming the bloc’s internal market — in effect, an emergency brake for CBAM. The suspension can apply retroactively, the EU executive said earlier this month. Yet EU governments and the European Parliament each have to approve this clause before the Commission could make such a move, a process expected to take the better part of this year. Environment ministers can vote on the changes in March or June, and MEPs haven’t even chosen their lead lawmakers to work on the Parliament’s position yet. That’s why Austria on Monday called on the Commission to “immediately” suspend CBAM until “the regular possibility to temporarily suspend CBAM on fertilisers is ensured.” The legal basis for such a move is unclear, as the legislation in force does not feature an exemption clause.  Vienna’s request for a debate came after a group of nine countries — Bulgaria, Croatia, France, Greece, Hungary, Latvia, Luxembourg, Portugal and Romania — wrote to the Commission requesting a suspension earlier this month. During Monday’s discussion, Croatia and Estonia also expressed support for such a move.  Ireland welcomed the Commission’s proposal of a suspension clause but asked for additional details.  Spain was ambivalent: “We need to strengthen our industrial capacity to contribute to the strategic autonomy of the European Union. But clearly, the decarbonisation of this sector mustn’t jeopardize farmers’ livelihoods,” said Spanish Agriculture Minister Luis Planas.  Italy, which previously signaled its support for a suspension, did not explicitly endorse such a move — merely backing the Commission’s already-announced tweaks to normal fertilizer tariffs in its intervention on Monday.  Not all countries took to the floor. Czechia, for example — whose new government is opposed to large parts of EU climate legislation, but whose prime minister owns Europe’s second-largest nitrogen fertilizer producer — remained silent. The Czech agriculture ministry did not respond to a request for comment. INDUSTRY ALARMED While exempting fertilizers may win governments kudos from farmers, European fertilizer manufacturers would be irate. The producers’ association Fertilisers Europe warned that such a move would be “totally unacceptable” and “undermine the competitiveness” of EU companies. Yara, a major Norwegian fertilizer producer, said that “CBAM was designed to ensure a level playing field. Weakening it through tariff reductions or retroactive suspension sends the wrong signal to companies investing in Europe’s green transition.” Mohammed Chahim, the vice president of the center-left Socialists and Democrats in the European Parliament, said that EU companies “need regulatory stability.” “European fertilizer producers have spent precious time and significant resources, often with support from taxpayer money, to decarbonize,” said the Dutch MEP, who drafted the Parliament’s position on the original CBAM law. “Any exemptions for CBAM send a terrible signal — not just to our own industry, but to the world.”  It’s not only makers of fertilizer that are up in arms. Companies in the heavy industry sector — whose competitiveness CBAM is supposed to protect — are warning that granting an exemption once could produce a domino effect, encouraging buyers of all CBAM goods to lobby for relief.  German MEP Peter Liese, environment coordinator of the center-right European People’s Party, said earlier this month that a retroactive exemption would be “theoretically possible” but that he was “very much against it because I believe that if we start doing that, we will end up in a cascade. | Ronald Wittek/EPA “Once one sector gets an exemption, other sectors will want this too,” warned the Business for CBAM coalition, a lobby group of companies and industry groups. “We therefore call on the European Parliament and [ministers] to remove” the exemption clause, it added.  Similarly, German MEP Peter Liese, environment coordinator of the center-right European People’s Party, said earlier this month that a retroactive exemption would be “theoretically possible” but that he was “very much against it because I believe that if we start doing that, we will end up in a cascade. If we suspend it for fertilizers, there are immediately arguments to suspend it in other sectors as well.” 
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Trump’s shadow looms over EU aviation emissions plan
BRUSSELS — Donald Trump blew up global efforts to cut emissions from shipping, and now the EU is terrified the U.S. president will do the same to any plans to tax carbon emissions from long-haul flights. The European Commission is studying whether to expand its existing carbon pricing scheme that forces airlines to pay for emissions from short- and medium-haul flights within Europe into a more ambitious effort covering all flights departing the bloc. If that happens, all international airlines flying out of Europe — including U.S. ones — would face higher costs, something that’s likely to stick in the craw of the Trump administration. “God only knows what the Trump administration will do” if Brussels expands its own Emissions Trading System to include transatlantic flights, a senior EU official told POLITICO. A big issue is how to ensure that the new system doesn’t end up charging only European airlines, which often complain about the higher regulatory burden they face compared with their non-EU rivals. The EU official said Commission experts are now “scratching their heads how you can, on the one hand, talk about extending the ETS worldwide … [but] also make sure that you have a bit of a level playing field,” meaning a system that doesn’t only penalize European carriers. Any new costs will hit airlines by 2027, following a Commission assessment that will be completed by July 1. Brussels has reason to be worried.  “Trump has made it very clear that he does not want any policies that harm business … So he does not want any environmental regulation,” said Marina Efthymiou, aviation management professor at Dublin City University. “We do have an administration with a bullying behavior threatening countries and even entities like the European Commission.” The new U.S. National Security Strategy, released last week, closely hews to Trump’s thinking and is scathing on climate efforts. “We reject the disastrous ‘climate change’ and ‘Net Zero’ ideologies that have so greatly harmed Europe, threaten the United States, and subsidize our adversaries,” it says. In October, the U.S. led efforts to prevent the International Maritime Organization from setting up a global tax to encourage commercial fleets to go green. The no-holds-barred push was personally led by Trump and even threatened negotiators with personal consequences if they went along with the measure. In October, the U.S. led efforts to prevent the International Maritime Organization from setting up a global tax aimed at encouraging commercial fleets to go green. | Nicolas Tucat/AFP via Getty Images This “will be a parameter to consider seriously from the European Commission” when it thinks about aviation, Efthymiou said. The airline industry hopes the prospect of a furious Trump will scare off the Commission. “The EU is not going to extend ETS to transatlantic flights because that will lead to a war,” said Willie Walsh, director general of the International Air Transport Association, the global airline lobby, at a November conference in Brussels. “And that is not a war that the EU will win.” EUROPEAN ETS VS. GLOBAL CORSIA In 2012, the EU began taxing aviation emissions through its cap-and-trade ETS, which covers all outgoing flights from the European Economic Area — meaning EU countries plus Iceland, Liechtenstein and Norway. Switzerland and the U.K. later introduced similar schemes. In parallel, the U.N.’s International Civil Aviation Organization was working on its own carbon reduction plan, the Carbon Offsetting and Reduction Scheme for International Aviation. Given that fact, Brussels delayed imposing the ETS on flights to non-European destinations. The EU will now be examining the ICAO’s CORSIA to see if it meets the mark. “CORSIA lets airlines pay pennies for pollution — about €2.50 per passenger on a Paris-New York flight,” said Marte van der Graaf, aviation policy officer at green NGO Transport & Environment. Applying the ETS on the same route would cost “€92.40 per passenger based on 2024 traffic.” There are two reasons for such a big difference: the fourfold higher price for ETS credits compared with CORSIA credits, and the fact that “under CORSIA, airlines don’t pay for total emissions, but only for the increase above a fixed 2019 baseline,” Van der Graaf explained. “Thus, for a Paris-New York flight that emits an average of 131 tons of CO2, only 14 percent of emissions are offset under CORSIA. This means that, instead of covering the full 131 tons, the airline only has to purchase credits for approximately 18 tons.” Efthymiou, the professor, warned the price difference is projected to increase due to the progressive withdrawal of free ETS allowances granted to aviation. The U.N. scheme will become mandatory for all U.N. member countries in 2027 but will not cover domestic flights, including those in large countries such as the U.S., Russia and China. KEY DECISIONS By July 1, the Commission must release a report assessing the geographical coverage and environmental integrity of CORSIA. Based on this evaluation, the EU executive will propose either extending the ETS to all departing flights from the EU starting in 2027 or maintaining it for intra-EU flights only. Opposition to the ETS in the U.S. dates back to the Barack Obama administration. | Pete Souza/White House via Getty Images According to T&E, CORSIA doesn’t meet the EU’s climate goals. “Extending the scope of the EU ETS to all departing flights from 2027 could raise an extra €147 billion by 2040,” said Van der Graaf, noting that this money could support the production of greener aviation fuels to replace fossil kerosene. But according to Efthymiou, the Commission might decide to continue the current exemption “considering the very fragile political environment we currently have with a lunatic being in power,” she said, referring to Trump. “CORSIA has received a lot of criticism for sure … but the importance of CORSIA is that for the first time ever we have an agreement,” she added. “Even though that agreement might not be very ambitious, ICAO is the only entity with power to put an international regulation [into effect].” Regardless of what is decided in Brussels, Washington is prepared to fight. Opposition to the ETS in the U.S. dates back to the Barack Obama administration, when then-Secretary of State Hillary Clinton sent a letter to the Commission opposing its application to American airlines. During the same term, the U.S. passed the EU ETS Prohibition Act, which gives Washington the power to prohibit American carriers from paying for European carbon pricing. John Thune, the Republican politician who proposed the bill, is now the majority leader of the U.S. Senate.
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EU investigates China’s Nuctech, Temu for unfair foreign subsidies
BRUSSELS — The European Commission is cracking down on two Chinese companies, airport scanner maker Nuctech and e-commerce giant Temu, that are suspected of unfairly penetrating the EU market with the help of state subsidies. The EU executive opened an in-depth probe into Nuctech under its Foreign Subsidies Regulation on Thursday, a year and a half after initial inspections at the company’s premises in Poland and the Netherlands. “The Commission has preliminary concerns that Nuctech may have been granted foreign subsidies that could distort the EU internal market,” the EU executive said in a press release.  Nuctech is a provider of threat detection systems including security and inspection scanners for airports, ports, or customs points in railways or roads located at borders, as well as the provision of related services.  EU officials worry that Nuctech may have received unfair support from China in tender contracts, prices and conditions that can’t be reasonably matched by other market players in the EU.  “We want a level playing field on the market for such [threat detection] systems, keeping fair opportunities for competitors, customers such as border authorities,” Executive Vice President Teresa Ribera said in a statement, noting that this is the first in-depth investigation launched by the Commission on its own initiative under the FSR regime.  Nuctech may need to offer commitments to address the Commission’s concerns at the end of the in-depth probe, which can also end in “redressive measures” or with a non-objection decision.   The FSR is aimed at making sure that companies operating in the EU market do so without receiving unfair support from foreign governments. In its first two years of enforcement, it has come under criticism for being cumbersome on companies and not delivering fast results.  In a statement, Nuctech acknowledged the Commission’s decision to open an in-depth investigation. “We respect the Commission’s role in ensuring fair and transparent market conditions within the European Union,” the company said. It said it would cooperate with the investigation: “We trust in the integrity and impartiality of the process and hope our actions will be evaluated on their merits.” TEMU RAIDED In a separate FSR probe, the Commission also made an unannounced inspection of Chinese e-commerce platform Temu.  “We can confirm that the Commission has carried out an unannounced inspection at the premises of a company active in the e-commerce sector in the EU, under the Foreign Subsidies Regulation,” an EU executive spokesperson said in an emailed statement on Thursday.   Temu’s Europe headquarters in Ireland were dawn-raided last week, a person familiar with Chinese business told POLITICO. Mlex first reported on the raids on Wednesday.  The platform has faced increased scrutiny in Brussels and across the EU. Most recently, it was accused of breaching the EU’s Digital Services Act by selling unsafe products, such as toys. The platform has also faced scrutiny around how it protects minors and uses age verification.  Temu did not respond to a request for comment.
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Q&A: Leveling the playing field for Europe’s cement producers
High energy prices, risks on CBAM enforcement and promotion of lead markets, as well as increasing carbon costs are hampering domestic and export competitiveness with non-EU producers. The cement industry is fundamental to Europe’s construction value chain, which represents about 9 percent of the EU’s GDP. Its hard-to-abate production processes are also currently responsible for 4 percent of EU emissions, and it is investing heavily in measures aimed at achieving full climate neutrality by 2050, in line with the European Green Deal. Marcel Cobuz, CEO, TITAN Group  “We should take a longer view and ensure that the cement industry in EU stays competitive domestically and its export market shares are maintained.” However, the industry’s efforts to comply with EU environmental regulations, along with other factors, make it less competitive than more carbon-intensive producers from outside Europe. Industry body Cement Europe recently stated that, “without a competitive business model, the very viability of the cement industry and its prospects for industrial decarbonization are at risk.” Marcel Cobuz, member of the Board of the Global Cement and Concrete Association and CEO of TITAN Group, one of Europe’s leading producers, spoke with POLITICO Studio about the vital need for a clear policy partnership with Brussels to establish a predictable regulatory and financing framework to match the industry’s decarbonization ambitions and investment efforts to stay competitive in the long-term. POLITICO Studio: Why is the cement industry important to the EU economy?  Marcel Cobuz: Just look around and you will see how important it is. Cement helped to build the homes that we live in and the hospitals that care for us. It’s critical for our transport and energy infrastructure, for defense and increasingly for the physical assets supporting the digital economy. There are more than 200 cement plants across Europe, supporting nearby communities with high-quality jobs. The cement industry is also key to the wider construction industry, which employs 14.5 million people across the EU. At the same time, cement manufacturers from nine countries compete in the international export markets. PS: What differentiates Titan within the industry?  MC: We have very strong European roots, with a presence in 10 European countries. Sustainability is very much part of our DNA, so decarbonizing profitably is a key objective for us. We’ve reduced our CO2 footprint by nearly 25 percent since 1990, and we recently announced that we are targeting a similar reduction by 2030 compared to 2020. We are picking up pace in reducing emissions both by using conventional methods, like the use of alternative sources of low-carbon energy and raw materials, and advanced technologies. TITAN/photo© Nikos Daniilidis We have a large plant in Europe where we are exploring building one of the largest carbon capture projects on the continent, with support from the Innovation Fund, capturing close to two million tons of CO2 and producing close to three million tons of zero-carbon cement for the benefit of all European markets. On top of that, we have a corporate venture capital fund, which partners with startups from Europe to produce the materials of tomorrow with  very low or zero carbon. That will help not only TITAN but the whole industry to accelerate its way towards the use of new high-performance materials with a smaller carbon footprint. PS: What are the main challenges for the EU cement industry today?  MC: Several factors are making us less competitive than companies from outside the EU. Firstly, Europe is an expensive place when it comes to energy prices. Since 2021, prices have risen by close to 65 percent, and this has a huge impact on cement producers, 60 percent of whose costs are energy-related. And this level of costs is two to three times higher than those of our neighbors. We also face regulatory complexity compared to our outside competitors, and the cost of compliance is high. The EU Emissions Trading System (ETS) cost for the cement sector is estimated at €97 billion to €162 billion between 2023 and 2034. Then there is the need for low-carbon products to be promoted ― uptake is still at a very low level, which leads to an investment risk around new decarbonization technologies. > We should take a longer view and ensure that the cement industry in the EU > stays competitive domestically and its export market shares are maintained.” All in all, the playing field is far from level. Imports of cement into the EU have increased by 500 percent since 2016. Exports have halved ― a loss of value of one billion euros. The industry is reducing its cost to manufacture and to replace fossil fuels, using the waste of other industries, digitalizing its operations, and premiumizing its offers. But this is not always enough. Friendly policies and the predictability of a regulatory framework should accompany the effort. PS: In January 2026, the Carbon Border Adjustment Mechanism will be fully implemented, aimed at ensuring that importers pay the same carbon price as domestic producers. Will this not help to level the playing field? MC: This move is crucial, and it can help in dealing with the increasing carbon cost. However, I believe we already see a couple of challenges regarding the CBAM. One is around self-declaration: importers declare the carbon footprint of their materials, so how do we avoid errors or misrepresentations? In time there should be audits of the importers’ industrial installations and co-operation with the authorities at source to ensure the data flow is accurate and constant. It really needs to be watertight, and the authorities need to be fully mobilized to make sure the real cost of carbon is charged to the importers. Also, and very importantly, we need to ensure that CBAM does not apply to exports from the EU to third countries, as carbon costs are increasingly a major factor making us uncompetitive outside the EU, in markets where we were present for more than 20 years. > CBAM really needs to be watertight, and the authorities need to be fully > mobilized to make sure the real cost of carbon is charged to the importers.” PS: In what ways can the EU support the European cement industry and help it to be more competitive? MC: By simplifying legislation and making it more predictable so we can plan our investments for the long term. More specifically, I’m talking about the revamping of the ETS, which in its current form implies a phase-down of CO2 rights over the next decade. First, we should take a longer view and ensure that the cement industry stays competitive and its export market shares are maintained, so a policy of more for longer should accompany the new ETS. > In export markets, the policy needs to ensure a level playing field for > European suppliers competing in international destination markets, through a > system of free allowances or CBAM certificates, which will enable exports to > continue.” We should look at it as a way of funding decarbonization. We could front-load part of ETS revenues in a fund that would support the development of technologies such as low-carbon materials development and CCS. The roll-out of Infrastructure for carbon capture projects such as transport or storage should also be accelerated, and the uptake of low-carbon products should be incentivized. More specifically on export markets, the policy needs to ensure a level playing field for European suppliers competing in international destination markets, through a system of free allowances or CBAM certificates, which will enable exports to continue. PS: Are you optimistic about the future of your industry in Europe?  MC: I think with the current system of phasing out CO2 rights, and if the CBAM is not watertight, and if energy prices remain several times higher than in neighboring countries, and if investment costs, particularly for innovating new technologies, are not going to be financed through ETS revenues, then there is an existential risk for at least part of the industry. Having said that, I’m optimistic that, working together with the European Commission we can identify the right policy making solutions to ensure our viability as a strategic industry for Europe. And if we are successful, it will benefit everyone in Europe, not least by guaranteeing more high-quality jobs and affordable and more energy-efficient materials for housing ― and a more sustainable and durable infrastructure in the decades ahead. -------------------------------------------------------------------------------- Disclaimer POLITICAL ADVERTISEMENT * The sponsor is Titan Group * The advertisement is linked to policy advocacy around industrial competitiveness, carbon pricing, and decarbonization in the EU cement and construction sectors, including the EU’s CBAM legislation, the Green Deal, and the proposed revision of the ETS. More information here.
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EU capitals must cede power for a US-style financial market, top official says
EU countries must back plans that would strip them of their powers to police stock exchanges and other key institutions if they are serious about building a U.S.-style financial market, the EU’s finance chief told POLITICO. “If we don’t do anything different from the past, we will hardly get to any different result,” Financial Services Commissioner Maria Luís Albuquerque told POLITICO in an interview. “So if there is support, well, let’s walk the talk then.” The Portuguese commissioner’s challenge to the rest of the EU could fall flat. EU treasuries are already up in arms over the controversial power grab, which would shift supervision of large, cross-border financial services companies, such as stock exchanges and crypto companies, from the national level to the EU’s securities regulator in Paris. “It’s going to be a difficult discussion, of course, but these are the ones worth having, right?” Albuquerque said. “What I have been hearing since I arrived is tremendous support for the savings and investments union. Well, this is about delivering it.” The European Commission is primed to propose a sweeping package of financial markets reforms on Dec. 3, including the supervision plans, in a bid to revive Brussels’ faltering decade-long campaign to create a U.S.-style capital market. According to plans first reported by POLITICO, as well as draft documents outlining the proposal, the supervision plan would considerably strengthen the European Securities and Markets Authority (ESMA) to police the likes of Nasdaq Europe and Euronext. The draft also proposes making the future watchdog independent of meddling EU capitals. Although the main aim of a single watchdog is to boost the EU’s economy by making it easier for finance firms to operate and invest across the EU’s 27 countries, having money flowing so freely around the bloc would also create new risks without strong oversight. In the event of a meltdown of a firm, such as a clearinghouse, that operates across multiple countries, an EU watchdog could be quicker to jump on the problem than a group of national supervisors acting independently. The focus on boosting Europe’s capital markets has gathered pace since the pandemic’s bruising impact on national budgets, compounded by the EU’s desperate bid to keep pace with the economic powerhouses of the U.S. and China. With strained public finances in the EU’s member countries and the loss of London as the bloc’s financial center post-Brexit, policymakers are trying to unlock €11 trillion in cash savings held by EU citizens in their bank accounts to turbocharge the economy. Having a vibrant capital market would also offer EU startups the chance to raise cash from risk-minded investors, rather than approaching the bank with a cap in hand. “We need a single market,” Albuquerque said. “We need the scale, the opportunities that that brings, because that’s the only thing that can deliver on our ambitions.” TROUBLE AHEAD Political negotiations on the proposal are set to be fraught. Smaller countries that depend on their financial services industries, like Ireland and Luxembourg, oppose the plans as they fear ceding oversight or finance firms relocating to be closer to ESMA — an added boon for the French. Others argue that the move for an EU watchdog will distract from the bigger picture of encouraging savers to invest in the markets. “If the European Commission wants to be successful in this aspect of enlarging the pool of investable capital, this is what you need to do,” Swedish Finance Minister Niklas Wykman told POLITICO. “If we’re stuck in a never-ending discussion about how to organize supervision … that will not take us closer to our objective.”  Sensing the challenges ahead, Albuquerque said she was open to compromise to ensure the proposals don’t land dead on arrival. “I’m not saying that we will have to find an agreement which is exactly like the Commission proposal,” she said, adding that “if there is a better alternative, I’m all for it.” CORRECTION: This article was updated on Nov. 17 to clarify that policymakers are specifically targeting the €11 trillion held in bank accounts in cash.
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Driving circular plastics and industrial competitiveness
As trilogue negotiations on the End-of-Life Vehicles Regulation (ELVR) reach their decisive phase, Europe stands at a crossroads, not just for the future of sustainable mobility, but also for the future of its industrial base and competitiveness. The debate over whether recycled plastic content in new vehicles should be 15, 20 or 25 percent is crucial as a key driver for circularity investment in Europe’s plastics and automotive value chains for the next decade and beyond. The ELVR is more than a recycled content target. It is also an important test of whether and how Europe can align its circularity and competitiveness ambitions. Circularity and competitiveness should be complementary  Europe’s plastics industry is at a cliff edge. High energy and feedstock costs, complex regulation and investment flight are eroding production capacity in Europe at an alarming rate. Industrial assets are closing and relocating. Policymakers must recognize the strategic importance of European plastics manufacturing. Plastics are and will remain an essential material that underpins key European industries, including automotive, construction, healthcare, renewables and defense. Without a competitive domestic sector, Europe’s net-zero pathway becomes slower, costlier and more import-dependent. Without urgent action to safeguard plastics manufacturing in Europe, we will continue to undermine our industrial resilience, strategic autonomy and green transition through deindustrialization. The ELVR can help turn the tide and become a cornerstone of the EU’s circular economy and a driver of industrial competitiveness. It can become a flagship regulation containing ambitious recycled content targets that can accelerate reindustrialization in line with the objectives of the Green Industrial Deal. > Policymakers must recognize the strategic importance of > European plastics manufacturing. Without a competitive domestic sector, > Europe’s net-zero pathway becomes slower, costlier and more import-dependent. Enabling circular technologies  The automotive sector recognizes that its ability to decarbonize depends on access to innovative, circular materials made in Europe. The European Commission’s original proposal to drive this increased circularity to 25 percent recycled plastic content in new vehicles within six years, with a quarter of that coming from end-of-life vehicles, is ambitious but achievable with the available technologies and right incentives. To meet these targets, Europe must recognize the essential role of chemical recycling. Mechanical recycling alone cannot deliver the quality, scale and performance required for automotive applications. Without chemical recycling, the EU risks setting targets that look good on paper but fail in practice. However, to scale up chemical recycling we must unlock billions in investment and integrate circular feedstocks into complex value chains. This requires legal clarity, and the explicit recognition that chemical recycling, alongside mechanical and bio-based routes, are eligible pathways to meet recycled content targets. These are not technical details; they will determine whether Europe builds a competitive and scalable circular plastics industry or increasingly depends on imported materials. A broader competitiveness and circularity framework is essential  While a well-designed ELVR is crucial, it cannot succeed in isolation. Europe also needs a wider industrial policy framework that restores the competitiveness of our plastics value chain and creates the conditions for increased investment in circular technologies, and recycling and sorting infrastructure. We need to tackle Europe’s high energy and feedstock costs, which are eroding our competitiveness. The EU must add polymers to the EU Emissions Trading System compensation list and reinvest revenues in circular infrastructure to reduce energy intensity and boost recycling. Europe’s recyclers and manufacturers are competing with materials produced under weaker environmental and social standards abroad. Harmonized customs controls and mandatory third-party certification for imports are essential to prevent carbon leakage and ensure a level playing field with imports, preventing unfair competition. > To accelerate circular plastics production Europe needs a true single market > for circular materials. That means removing internal market barriers, streamlining approvals for new technologies such as chemical recycling, and providing predictable incentives that reward investment in recycled and circular feedstocks. Today, fragmented national rules add unnecessary cost, complexity and delay, especially for the small and medium-sized enterprises that form the backbone of Europe’s recycling network. These issues must be addressed. Establishing a Chemicals and Plastics Trade Observatory to monitor trade flows in real time is essential. This will help ensure a level playing field, enabling EU industry and officials to respond promptly with trade defense measures when necessary. We need policies that enable transformation rather than outsource it, and these must be implemented as a matter of urgency if we are to scale up recycling and circular innovations and investments.  A defining moment for Europe’s competitiveness and circular economy > Circularity and competitiveness should not be in conflict; together, they will > allow us to keep plastics manufacturing in Europe, and safeguard the jobs, > know-how, innovation hubs and materials essential for the EU’s climate > neutrality transition and strategic autonomy. The ELVR is not just another piece of environmental legislation. It is a test of Europe’s ability to turn its green vision into industrial reality. It means that the trilogue negotiators now face a defining choice: design a regulation that simply manages waste or one that unleashes Europe’s industrial renewal. These decisions will shape Europe’s place in the global economy and can provide a positive template for reconciling our climate and competitiveness ambitions. These decisions will echo far beyond the automotive sector. Disclaimer POLITICAL ADVERTISEMENT * The sponsor is Plastics Europe AISBL * The advertisement is linked to policy advocacy on the EU End-of-Life Vehicles Regulation (ELVR), circular plastics, chemical recycling, and industrial competitiveness in Europe. More information here.
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Open letter to Commissioner Costas Kadis
Dear Commissioner Kadis, We write on behalf of hundreds of thousands of European Union citizens, as well as scientists, small-scale fishers and civil society organisations, with one demand: End bottom trawling in Europe’s marine protected areas (MPAs). This year has seen unprecedented momentum and mobilisation toward that goal. The EU Ocean Pact consultation was flooded with submissions calling for a ban on bottom trawling. Over 250, 000 citizens signed petitions. Legal complaints have been filed. Courts ruled for conservation. Scientific studies continued to reinforce the ecological and social benefits of removing destructive gear. And member states are moving ahead on marine protection — with Sweden and Greece banning bottom trawling in their MPAs, and Denmark beginning the same across 19 percent of its waters. In your recent remarks at the PECH Committee, you said: “I will repeat my position regarding banning bottom trawling in MPAs. I am not in favor of one size fits all. What I am saying is that in MPAs we can have management plans, as foreseen in the relevant legislation. The management plans can identify which activities are compatible with what we want to protect. If bottom trawling is compatible, it can continue. If not, it should be stopped. I could not imagine a Natura 2000 area, where the seabed is of high value and vulnerable, having a management plan that would allow bottom trawling.” Your own remarks acknowledged that bottom trawling should not occur in Natura 2000 sites that protect valuable and vulnerable seabeds. Yet this is the case today, and has been the case for the last three decades. Your insistence that “one size does not fit all” leaves the door wide open for the status quo to continue. This case by case approach that you describe is not protection; it risks prolonging decades of inaction by sidestepping the precautionary and preventative principle enshrined in the Lisbon Treaty, indulging member state inertia instead of ensuring coordinated EU leadership. It is a dangerous step backward from the EU international commitment to halt marine biodiversity loss, and undermines the EU’s own legal framework including the Habitats Directive. As a biologist, you know that destructive fishing methods such as bottom trawling by definition damage habitats, species, and ecosystems — and that these impacts are incompatible with the conservation objectives of MPAs. The scientific consensus is clear: bottom trawling and protection cannot coexist. > Your insistence that “one size does not fit all” leaves the door wide open for > the status quo to continue. Protect Our Catch The Habitats Directive does indeed provide for individual assessments in relation to the impacts of an activity in a protected area — but the crucial point is that such assessments must be carried out before any activity with likely significant effects can be authorised. Consistent with the precautionary principle, the starting position is therefore that bottom trawling in Natura 2000 MPAs is unlawful — unless an individual assessment can prove that there is no reasonable scientific doubt as to the absence of adverse effects. If case by case remains the Commission’s position, it not only contradicts its own objective set out in the Marine Action Plan, but also risks the credibility of the Ocean Pact and forthcoming act collapsing before they begin. Citizens, fishers, and scientists will see yet another series of paper park policies that undermine trust in EU leadership. So we ask: Commissioner, whose voices will the Commission prioritise? The 73 percent of EU citizens who support a ban? The 76 percent of the EU fleet who are small-scale fishers, providing more jobs with less impact? Or the industrial lobby, whose case by case arguments risk echoing in your speeches? > If case by case remains the Commission’s position, it not only contradicts its > own objective set out in the Marine Action Plan, but also risks the > credibility of the Ocean Pact and forthcoming act collapsing before they > begin. Furthermore, a case by case approach for the 5, 000 EU MPAs creates disproportionate and unnecessary administrative burden, whereas a just and consequent transition to a full end to bottom trawling in all MPAs under the Habitats Directive would be in line with the EU’s simplification agenda. It would not only contribute to the necessary clarity, simplicity and level playing field, but also replenish fishing grounds through spill-over effects that benefit fisheries. This year’s UN Ocean Conference in Nice laid bare the hypocrisy of bottom trawling in so-called protected areas. The Ocean Pact offered a chance to correct course, but ultimately delivered only aspirational goals and an endorsement of the continuation of the status quo. We urge you to: Commit now to including legally binding targets in the Ocean Act that would phase out destructive fishing such as bottom trawling in MPAs, ensuring healthy seas and a secure future for Europe’s low-impact fishers and the communities they sustain. As a scientist, you are aware of the evidence. As a Commissioner, you must act on it. This is not just about biodiversity, nature protection and climate resilience; it is about fairness, food security, and the survival of Europe’s coastal communities. The time for ambiguity has passed. The question is no longer whether to act case by case, but whether the Commission will demonstrate leadership by standing with citizens and fishers — rather than leaving space for industrial interests to dominate. > This is not just about biodiversity, nature protection and climate resilience; > it is about fairness, food security, and the survival of Europe’s coastal > communities. History will judge your leadership not on how carefully you calibrated the rhetoric, but by whether you delivered real protection for Europe’s seas and the people who depend on them. Sincerely, Protect Our Catch Protect Our Catch is a new European campaign supported by leading ocean advocates Seas At Risk, Oceana, BLOOM, Blue Marine Foundation, DMA, Empesca’t, Environmental Justice Foundation, Only One and Tara Ocean Foundation, in collaboration with fishers, that joins hundreds of thousands of citizen activists is calling on European leaders to ban destructive fishing such as bottom trawling in marine protected areas.
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Which farmers should the EU save? Let the battle begin.
BRUSSELS — European farming leaders and green groups are girding for a long, hard fight following the Commission’s bombshell proposal for a new long-term budget and Common Agricultural Policy directly before the summer recess.  They share two fears upon returning to Brussels: that funding is under threat, and that member countries could take drastically different approaches to divvying up the money. Member countries will need to give out a minimum of €294 billion in income support for farmers between 2028 and 2034, according to the European Commission’s new proposal. That reduced cash pot includes subsidies based on the size of farms, incentives for eco-friendly practices, support for new and young farmers, and a host of other funding streams.  “The competition within each member state that these priorities will have is really very high,” anticipated Marco Contiero, EU agriculture policy director at Greenpeace.  Contiero wasn’t optimistic that environmental measures will triumph: “The budget dedicated to environmental measures and climate action — that’s where a massacre has taken place, unfortunately.” “It’s up to member states,” he continued. “They can, if there is willingness, increase enormously the action to make our farming more sustainable … But looking at the history of member states’ decisions, this is extremely unlikely.” The reform proposal follows a season of rural discontent across Europe earlier last year, with tractors lining the streets to express rage over cuts to fuel subsidies, high costs and cheap imports. As the European election that followed brought a farmer-friendly political tilt, lawmakers and farm lobbies expressed strong opposition to the Commission’s proposals. Copa-Cogeca, the powerful EU farmers’ lobby, in a statement labeled the proposed new agricultural policy and long-term budget the “Black Wednesday of European agriculture,” and has vowed to “remain strongly mobilised.” FEELING THE SQUEEZE The restructuring of the EU’s agriculture budget makes direct comparisons to the 2021-2027 period difficult — but analysis by Alan Matthews, professor emeritus of European agricultural policy at Trinity College Dublin, suggests the new plan represents a 15 percent reduction. And that’s before taking inflation into account. The new purse for the agricultural policy, commonly known as CAP, guarantees that around €300 billion will go into farmers’ pockets through various streams funded by the EU and co-financed by member countries. The burden of spending for things like climate incentives will be shared, while area-based support — paid out to farmers per hectare — will come from the EU’s coffers.   To deliver on promises to better target support for young or small farmers, European Agriculture Commissioner Christophe Hansen has large landowners in his sights. | Thierry Monasse/Getty Images Environmentalists worry that requiring member countries to chip in to unlock funding for climate-protection measures will deter their uptake, particularly given the overall budget reduction.  “If you tell me ‘more incentives and less rules,’ and you don’t provide me with a decent ring-fenced budget for those incentives to exist, you’re cutting rules and not providing incentives,” said Contiero. “And that’s the overall trap of this new proposal.” Similarly, young farmers are worried that their interests will fall by the wayside without a legally binding target for making sure they get their piece of the pie. Under the current CAP, 3 percent of funding goes to this group. In the fall, a 6 percent “aspirational” target will be announced — which leaves the European Council of Young Farmers unimpressed. An aspirational target in the context of a constrained budget means that its members “have to fight for money for young farmers, rather than what is now the case: that they have a certainty of 3 percent,” explained the organization’s president, Peter Meedendorp.  A Commission official familiar with the file, granted anonymity to speak candidly, dismissed those concerns, noting the legislation mandates member countries “shall” prioritize young farmers in their national plans, meaning they cannot be ignored. Nonetheless, the wine industry shares similar worries. Interventions to support the sector in the past had dedicated budgets. Now, such support is a single item on the list of  income-support measures member countries provide to farmers from the overall CAP pot.  “The Commission is sending the hot potato to member states,” said Ignacio Sánchez Recarte, secretary-general of the European Committee of Wine Companies. He argues that the plan risks damaging the level playing field and a bloc-wide approach to wine policy. ON THE DEFENSIVE To deliver on promises to better target support for young or small farmers, European Agriculture Commissioner Christophe Hansen has large landowners in his sights. Traditionally, large farms win out on CAP payments: The latest data suggests that 20 percent of CAP beneficiaries receive 80 percent of direct payments. Under the new proposal, member countries can choose to pay farmers an average of €130 to €240 per hectare — up to a limit of €100,000, with progressive reductions in payments to that point.  Jurgen Tack, secretary-general at the European Landowners’ Organization, said that this proposal to limit subsidies risks ignoring professional farmers, who contribute significantly to European food security, in favor of less profitable and productive enterprises. The new CAP budget is “exactly the opposite of what we should support. Because what we see is that it’s no longer productivity, it’s becoming more and more a social support to farms,” he argued.  Several environmental organizations support limiting payments to large farms to encourage fairer distribution of funds and to free up money for environmental projects. In response, Tack contended that profitability and sustainability go hand in hand: The more money a farm has, the more it can spend on sustainable practices at scale. That debate may be irrelevant, as several previous attempts by the Commission to introduce such limits to subsidies since the 1990s failed to overcome opposition from key EU countries dominated by large farms. The most recent attempt to introduce such limits only survived the legislative process as a voluntary measure.  Contiero of Greenpeace wasn’t optimistic over how proposals to limit subsidies to large farms will fare over the next two years of negotiations: “This will be subject to the European Parliament and Council chainsaw. Everyone is waiting to see how horrible that massacre will be.”
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