BRUSSELS — The European Union needs to draft in Mario Draghi, the mastermind
behind reforms to revive its single market, to ensure that member countries
rally behind efforts to boost growth and prosperity, a senior European lawmaker
said Tuesday.
Member countries should “mandate Draghi” to build political consensus for reform
and pierce through national “deep state” resistance to force a radical rethink
of the single market project, Pascal Canfin, a French Renew MEP, told POLITICO’s
Competitive Europe Summit in Brussels.
“We need somebody that could do so at the very top level, with heads of state
and government and quite deep state level,” Canfin said, arguing that the bloc
has reached a “historical crossroads” where it must choose between deeper
integration or economic irrelevance.
In 2024, the former Italian Prime Minister and head of the European Central Bank
delivered a report on Europe’s competitiveness deficit that one commissioner has
referred to as the “bible” for Ursula von der Leyen’s second Commission.
EU leaders backed a plan to relaunch the 30-year old single market — with its
freedoms in the movement of goods, capital, services and people — at a summit
earlier this month.
According to Canfin, Draghi’s work is not yet done, and the former Italian
leader could build a “coalition of the willing” of member states willing to
integrate their economies. Canfin also suggested that the requirement for
consensus among all 27 member states has become a challenge.
“It’s not an objective not to do it at 27, but maybe at the end, we will not be
able to do it for political reasons,” Canfin said, specifically citing the
frequent vetoes and disruptions caused by Hungarian Prime Minister Viktor
Orbán.
The move toward a multi-speed Europe is increasingly viewed by proponents of
integration as the only way to compete with the massive industrial subsidies and
streamlined decision-making of the United States and China.
Canfin described a recurring cycle of political failure where national leaders
travel to Brussels and make commitments, only to see them disassembled at home.
“They go to Brussels … then they go back home, and there are all the people
locally, in Paris, in Berlin, in Rome, in Madrid, saying the opposite,” Canfin
said. “Including in the deep state, including in some companies that have built
the knowledge to manage and navigate complexity.”
Canfin identified three obvious candidates for accelerated integration: defense,
energy, and finance.
“The political will has always been in the hands of the capitals,” Canfin said.
“Technical, yes, but today, would we be politically able?”
Tag - Companies
BRUSSELS — The United States wants to engage in a meaningful dialogue with
Brussels on reducing European tech regulation, its Ambassador to the EU Andrew
Puzder told POLITICO.
The U.S. administration and its allies have been vocal critics of the EU’s tech
rules, saying they unfairly target American companies and hurt freedom of
speech. The European Commission has repeatedly denied such allegations, saying
it is merely trying to rein in Big Tech and protect the online space from
harmful behavior.
In an interview Monday, Puzder said he hoped that this week’s vote in the
European Parliament to advance last year’s transatlantic trade deal would set
the scene for talks to loosen constraints on business.
“I’ve had talks with individuals within the EU about moving this discussion
forward. I haven’t, as yet, experienced the concrete steps we need to make that
happen,” Puzder said. He was referring to the EU’s tech rulebook — and the
Digital Services Act and the Digital Markets Act in particular — that Washington
sees as barriers to trade.
“Hopefully, we’ll continue to talk. Once this trade agreement is approved, in
the spirit of moving forward with these non-tariff trade barriers, we’ll be able
to break down some of these walls,” he added.
Discussions are still in their very early stages and “there’s nothing formal,”
Puzder clarified. The next steps between Brussels and Washington should be
“diplomatic engagement followed by political engagement,” he added.
RECALIBRATION NEGOTIATION
The envoy’s comments follow a heated series of exchanges between senior American
and European officials over whether the EU’s tech rules should even be part of
the transatlantic trade discussion.
In November 2025, Commerce Secretary Howard Lutnick tied a potential easing of
U.S. steel and aluminum tariffs to a “recalibration” by the EU of the bloc’s
digital regulations.
European Commission Executive Vice President Teresa Ribera responded that tying
tariff relief to European tech rules amounted to “blackmail.”
Ribera, the EU’s top competition official, told POLITICO at the time that the EU
would not accept such attempts to strong-arm it on a topic that it considers to
be a matter of sovereignty. She is currently visiting the U.S. and is due to
meet tech industry bosses in San Francisco this week.
Transatlantic ties took another turn for the worse when the Donald Trump
administration in December barred former Industry Commissioner Thierry Breton
from traveling to the U.S. over his role in creating and implementing the EU’s
tech rules.
Puzder explained that Washington doesn’t think “that Europe shouldn’t have
regulation,” but that it shouldn’t be “regulating in such an extreme manner that
companies feel they can’t innovate — which is why … most of the tech startups in
Europe end up moving to Silicon Valley.”
European Commission Vice President Teresa Ribera attends a press conference in
Brussels on Feb. 25, 2026. | Dursun Aydemir/Anadolu via Getty Images
Responding, the European Commission stressed there is “continued engagement”
between the EU and the U.S.
“Executive Vice President [Henna] Virkkunen has held several meetings with U.S.
Representatives, both in Europe and in the U.S. At technical level, our teams
also engage on a continuous basis with their American counterparts,”
spokesperson Thomas Regnier said in a statement to POLITICO.
Virkunnen’s remit covers technology policy.
Before Trump’s return to the White House, the two sides held held a structured
dialogue under the auspices of the now-defunct EU-U.S. Trade and Technology
Council.
The occasional forum, launched by former U.S. President Joe Biden, sought to
establish a structured dialogue around regulatory cooperation. Yet in the view
of observers it under-delivered, failing for instance to resolve a long-running
steel dispute. The TTC has not met since Trump returned to the White House in
early 2025.
HOUSTON — Oil companies and the world’s largest energy consumers face a
significant challenge to rebuild global petroleum supply chains and inventories
once the critical Strait of Hormuz bottleneck opens, Chevron CEO Mike Wirth said
Monday.
“We’ve got a lot of oil and gas now that is not flowing into the market,” Wirth
said at the CERAWeek by S&P Global conference in Houston. “Physical supply
chains don’t respond immediately, so even if the strait opens at some point, it
will take time to rebuild inventories of the right grades of crude and the right
types of fuel.”
Wirth cautioned that Iran’s attacks on oil tankers and the broader damage of the
Middle East war did greater damage to oil and gas markets than the
Russia-Ukraine war. Asian nations are running low on diesel and jet fuel. The
war has held up deliveries of LNG, fertilizer and other products.
Part of the challenge, Wirth said, will be taking a read of the damage. It’s
unclear how much production has been shut in, Wirth said, and how badly some
facilities were damaged.
At the same event, Energy Secretary Chris Wright reiterated to oil executives
that he anticipated the global disruption to oil and gas flows would be
“short-term,” but he encouraged companies to ramp up production.
“Markets do what markets do,” Wright said. “Prices went up to send signals to
everyone that can produce more: ‘Please, produce more.’”
TOULOUSE, France — The prospect of the hard-left France Unbowed party taking
control of Toulouse, France’s fourth-largest city and home to Europe’s
best-known airplane maker, is putting industry on edge.
It’s not just that a win in the second round of local elections Sunday could
give the party’s anticapitalist leader, Jean-Luc Mélenchon, a major boost ahead
of next year’s presidential election. That’s a concern for later.
The immediate fear is that if France Unbowed makes history here — the party has
never come close to controlling such a big metropolis — it will heap taxes on
local icons like Airbus to pay for a generous manifesto that includes water
subsidies, free public transport for residents under 26 years old, and free
school meals and educational supplies.
“I’m concerned it will jeopardize plans for new firms and factories to open in
Toulouse, including the future prospects of Airbus,” said Pierre-Olivier Nau,
the president of the employers’ lobby MEDEF in the Haute-Garonne department,
which includes Toulouse.
Nau also worries that the hard left’s opposition to adding a high-speed rail
connection between Bordeaux and Toulouse, due to cost at least €14 billion, will
harm businesses that have been expecting it a long time. France Unbowed’s
mayoral hopeful argues the project will damage the environment and push up rents
in Toulouse by attracting commuters or remote workers from other cities with
higher salaries.
A TIGHT RACE
MEDEF and other business lobbies are now scrambling to react, given France
Unbowed was never expected to get this close to power in Toulouse.
Its candidate, lawmaker François Piquemal, was polling behind his Socialist
Party rival François Briançon in the run-up to the first round of the vote last
Sunday. The Socialist leadership had vowed not to work with the hard left after
the torrent of criticism unleashed against Mélenchon following accusations of
antisemitic behavior and his unapologetic reaction to the death of a far-right
activist.
So Piquemal’s second-place finish and his quickly formed alliance with Briançon
to topple the longtime center-right mayor, Jean-Luc Moudenc, came as a surprise.
The runoff is expected to be close. A poll released Thursday showed Moudenc
winning by just two points in the second round, within the margin of error.
Two local employers’ lobbies recently slammed the hard left’s plans for
Toulouse, and a group of 350 local celebrities, including rugby luminaries and
business owners, signed an open letter calling on citizens to vote against
France Unbowed.
“A lot of business projects have been put on hold,” said Nau.
Piquemal says this is scaremongering. The 41-year-old former teacher denied he
will raise taxes and downplayed talk among business leaders that Airbus, the
region’s dominant employer responsible for more than 200,000 direct and indirect
jobs, would reduce investments or shift facilities if he were elected. Airbus
declined a request for comment.
A general view shows an entrance of the Airbus Defence and Space campus in
Toulouse on October 16, 2024. | Ed Jones/AFP via Getty Images
“Moudenc’s policies, but also [President Emmanuel] Macron’s policies, have
worsened living conditions in Toulouse,” Piquemal told reporters in Toulouse on
Thursday.
“We are the ones who support jobs, we support companies,” he added. “We are the
ones defending small shop owners against big corporations.”
A soft-spoken man with a light beard and warm manner, Piquemal is characteristic
of the new generation of radical left activists in France. He’s just as
comfortable discussing toxic masculinity and making videos on TikTok as he is
campaigning for rent controls or against Israel’s war in Gaza. He was aboard the
so-called Freedom Flotilla with Greta Thunberg and MEP Rima Hassan, carrying aid
to Gaza before they were all arrested by Israeli forces.
Piquemal, however, is much more understated than his party’s flamethrowing
leader. But he’s benefiting from the success of Mélenchon’s adversarial approach
to politics.
France Unbowed is trying to establish itself as the ultimate anti-establishment
party ahead of what is expected to be a showdown with the far right in next
year’s presidential election. Most polls show Marine Le Pen and Jordan
Bardella’s party, the National Rally, is currently the favorite in the race for
the Elysée.
“France Unbowed is the most solid, the best-placed to build a barrage against
the far right,” said Ismael Youssouf-Huard, a France Unbowed activist and
candidate for the Toulouse city council.
“Mélenchon is the sensible choice against the National Rally,” he said.
Results in the first round of voting have gone some way toward validating
Mélenchon’s provocative approach. France Unbowed won the poor, diverse city of
Saint-Denis in the Paris suburbs outright in the first round and is on track to
score the mayor’s job in the industrial northeastern city of Roubaix.
Hard-left candidate François Piquemal talking to voters in the impoverished
Reynerie neighbourhood in Toulouse. | Clea Caulcutt/POLITICO
The election in Toulouse is seen as a major test case for Mélenchon ahead of the
2027 presidential election. Can he and his party confirm its leadership role on
the left ahead of the presidential election or will more moderate voters, turned
off by the hard left’s radicalism, flock toward the opposition?
‘ARE YOU READY FOR SUNDAY?’
At a market squashed between a burnt-out drug dealers’ den and a tower block in
the Reynerie neighborhood, Piquemal is trying to get people to vote.
“Are you ready for Sunday?” he asked, as he handed out leaflets. “You need to go
and vote.”
In the Reynerie market, shoppers are pleased to see him.
“I’m so happy he did well in the first round,” said Claude Compas, a retired
special education teacher.
Thibaut Cazal, a leftwing candidate for the city council, hopes to beat
abstention in the poorer neighbourhoods of Toulouse. | Clea Caulcutt/POLITICO
But some voters are worried about the prospect of the far left running the city.
“They say they’ll give free public transport to the youth, but nothing’s free,”
said retiree Abdallah Taberkokt. “Who’s going to pay? We are.”
Piquemal was generally warmly received — little surprise considering Reynerie
swung heavily for him in the first round of the vote.
Still, Piquemal thought there was more excitement than usual in his core
constituencies. He said he was harnessing “greater momentum” than during the
last local election six years ago, when Moudenc narrowly defeated a more
moderate candidate backed by a united left.
Piquemal’s supporters believe their champion will pave the way for a unified
left, despite the fact that the first round of voting exposed deep divisions
nationally over local alliances with Mélenchon and the hard left.
“These local elections are going to make history,” said Thibaut Cazal, a
candidate for councilor alongside Piquemal. “It’ll show that left-wing families
can be reconciled.”
France Unbowed may still fall short in Toulouse. But even if it does, the party
will have proved that it cannot be ignored ahead of the big presidential
showdown in 2027.
BRUSSELS — United Nations Secretary-General António Guterres said Thursday there
are “reasonable grounds” to believe both sides in the U.S.-Israel conflict with
Iran may have committed war crimes, as attacks and retaliatory strikes on energy
facilities intensify.
Speaking exclusively to POLITICO on a visit to Brussels before Thursday’s
European Council summit, Guterres said: “If there are attacks either on Iran or
from Iran on energy infrastructure, I think that there are reasonable grounds to
think that they might constitute a war crime.”
Israel attacked Iran’s South Pars natural gas field on Wednesday, then Tehran
launched a retaliatory strike on a major energy complex in Qatar. Beyond that,
Guterres said the growing civilian casualties left both sides in the conflict
open to possible war crimes charges.
“I don’t see any difference. It doesn’t matter who targets civilians. It
is totally unacceptable,” he said.
Representatives for the U.S. and Israeli governments did not immediately respond
to requests for comment on Guterres’ remarks. America and Israel began a bombing
campaign on Feb. 28, killing Iran’s supreme leader and sparking ongoing
retaliatory missile-and-drone attacks from Tehran on sites across the Middle
East.
Having called for deescalation in the region, Guterres appeared to blame Israel
for driving the conflict forward, and called on U.S. President Donald Trump to
persuade Israeli leader Benjamin Netanyahu to bring it to an end.
“The war needs to stop … and I believe that it is in the hands of the U.S. to
make it stop. It is possible [to end the war], but it depends on the political
will to do it,” Guterres told host Anne McElvoy for an episode of the EU
Confidential podcast publishing Friday morning.
“I am convinced that Israel, as a strategy, wants to achieve a total destruction
of the military capacity of Iran and regime change. And I believe Iran has a
strategy, which is to resist for as much time as possible and to cause as much
harm as possible. So the key to solve the problem is that the U.S. decides to
claim that they have done their job.
“President Trump will be able to convince … those that need to be convinced that
the work is done. That the work can end,” Guterres added.
The secretary-general also attributed America’s decision to launch strikes on
Iran to Israel.
“I have no doubt that this was something that corresponds to Israel’s strategy …
to draw the United States into a war. That objective was achieved. But this
is creating dramatic suffering in Iran, [and] in the region, even in Israel. And
it is creating a devastating impact in the global economy and whose consequences
are still too early to foresee. So, we absolutely must end this conflict,” he
said.
But finding an off-ramp might prove difficult, and relations between the U.N.
and the Trump administration remain frosty.
Asked if he had spoken with Trump since the conflict began three weeks ago,
Guterres responded emphatically: “No, no, no … I speak with those I need to
speak to. But this is not a soap opera.”
He claimed, however, to have been “in contact with all sides,” including with
the Trump administration, since hostilities spread across the Gulf.
“It’s vital for the world at large that this war ends quickly,” Guterres said.
“This is indeed spiraling out of control and the recent attacks represent an
escalation that is extremely dangerous.”
Trump said on his Truth Social site that the U.S. had not authorized the attack
by Israel on the South Pars site, and that Israel had “violently lashed out,”
raising questions about how much influence the U.S. has over its ally.
“My hope is that the United States will be able to understand that this has
gone too far,” Guterres said.
The conflict was primarily benefitting Russia, Guterres added, with Moscow
welcoming the distraction from its own war on Ukraine.
“Russia is the biggest beneficiary of the Iran crisis,” Guterres said. “Russia
is the country that is gaining more with what’s happening in this horrible
disaster. Russia is already the winner.”
Meanwhile, European leaders, including U.K. Prime Minister Keir Starmer and
German Chancellor Friedrich Merz, have said they won’t be sending ships to the
Persian Gulf in response to Trump’s appeal for help to open the Strait of
Hormuz. France has said it will only contribute support vessels “when the
situation is calmer.”
Guterres applauded the restraint shown by the Europeans, despite Trump’s anger
at their refusal to actively support the war or help reopen the Strait of
Hormuz, a critical maritime artery that Iran has largely sealed off, driving up
global energy prices.
“I think these countries made their own reading of the situation, and I
believe they took a decision not to get too much involved, knowing that the most
important objective is the deescalation,” he said.
Listen to the full episode of EU Confidential on Friday morning.
BRUSSELS — Most Europeans believe the U.S. could pull the plug on technology
that Europe heavily relies on, according to a new poll.
Eighty-six percent of people think a sudden U.S. move to restrict Europe’s
access to digital services is “plausible” and “should not be ruled out,” and 59
percent called it “already a real and concrete risk,” in a survey conducted by
SWG and Polling Europe presented to European Parliament members this week.
European governments are trying to reduce their dependency on U.S. technology
for critical services like cloud, communications and AI.
One fear driving the shift to use homegrown tech is that of a “kill switch”; the
idea that U.S. President Donald Trump could force the hand of American tech
providers to cease services in Europe. Those fears peaked when the International
Criminal Court’s Chief Prosecutor Karim Khan lost access last year to his
Microsoft-hosted email account after the U.S. imposed sanctions on him.
“During the last year, everybody has really realized how important it is that we
are not dependent on one country or one company when it comes to some very
critical technologies,” the EU’s tech chief Henna Virkkunen told an audience in
Brussels earlier this year, at an event organized by POLITICO.
“In these times … dependencies, they can be weaponized against us,” Virkkunen
said.
The survey quizzed 5,079 respondents across all 27 EU member countries in
January. For 55 percent of those interviewed, charting a “European path” has
become a “central strategic issue.”
The European Parliament and a series of national government institutions have
already taken steps to move away from ubiquitous U.S. tech — though EU capitals
have cautioned the transition won’t happen overnight.
The European Commission is also finalizing a set of proposals due in late May to
reduce reliance on foreign tech, including defining what qualifies as a
sovereign provider and which critical sectors should rely exclusively on them to
safeguard European data and day-to-day operations.
The poll suggests U.S. efforts to debunk and dismiss the “kill switch” scenario
haven’t convinced Europeans.
U.S. National Cyber Director Sean Cairncross told an audience in Munich in
February that the idea that Trump can pull the plug on the internet is not “a
credible argument.”
Microsoft President Brad Smith said in Brussels last year that the “kill switch”
scenario was “exceedingly unlikely” to happen, but acknowledged it’s “a real
concern of people across Europe.” He pledged to push back against any
prospective orders to suspend operations in Europe.
U.S. firms at the same time are rushing to assuage the concerns with safeguards,
like air-gapped solutions that would prove resilient in the case of operational
disruptions.
LONDON — The U.K.’s media regulator Ofcom fined 4chan £450,000 on Thursday for
failing to comply with age check requirements under the Online Safety Act.
The regulator also levied two additional fines of £50,000 and £20,000 on the
company for not assessing the risk of users encountering illegal material and
failing to specify in its terms of service how they are to be protected from
such content, respectively.
Ofcom previously fined 4chan £20,000 for failing to respond to to requests for
information from the regulator.
4chan has until 2 April to implement age assurance, carry out a “suitable and
sufficient” illegal harms risk assessment, and rewrite its terms of service or
face a daily penalty of £200.
“Companies – wherever they’re based – are not allowed to sell unsafe toys to
children in the U.K. And society has long protected youngsters from things like
alcohol, smoking and gambling. The digital world should be no different,”
Suzanne Cater, Ofcom’s director of enforcement, said in a statement.
4chan did not immediately respond when contacted for comment.
BRUSSELS — Elon Musk’s X has met its deadline for the €120 million fine issued
by the EU in December, a European Commission spokesperson confirmed.
The cooperation with the EU comes as X continues a legal challenge against the
decision.
Under the ruling announced in December, X had a deadline this month to pay the
fine and to offer remedies on the design of blue checkmarks for verified
accounts on its service. “Both of them have been done,” Commission spokesperson
Thomas Regnier said.
Meeting the deadline means X either paying the fine or offering a financial
guarantee that it will do so should its appeal against the fine fail.
“One of the two options” has been met, Regnier said, adding: “The Commission is
really not in the habit of communicating about financial transactions happening
between private businesses and the Commission.”
X declined to comment for this story.
The Commission in December found X in breach of the EU’s platform law, the
Digital Services Act, for the design of blue checkmarks and for failing to meet
transparency obligations.
Both Musk and U.S. Republicans expressed strong dissatisfaction with the fine
when it was issued, describing it as an attack on free speech.
The company is appealing the decision at the Court of Justice of the European
Union.
It also submitted a proposal to address the design of its blue checkmarks on
March 10.
X has until April 28 to submit remedies on the other two counts where they
accuse the platform of breaches: advertising and data transparency.
The Commission will analyze X’s proposal to see if it addresses the concerns and
could impose further penalties should X fail to implement them.
Listen on
* Spotify
* Apple Music
* Amazon Music
Europe is working hard to end the standoff with Hungarian Prime Minister Viktor
Orbán over the €90 billion loan promised to Ukraine.
Host Zoya Sheftalovich and Ian Wishart, senior EU politics editor, discuss how
likely it is for the deadlock to be resolved before tomorrow’s meeting of EU
leaders now that Kyiv has agreed to work with the bloc to repair the Druzhba
pipeline. Orbán has held off on greenlighting any funding until Ukraine fixes
this pipeline that carries Russian oil into Hungary.
Also on the pod, Brussels is trying to do something about its startup problem.
The European Commission will unveil the so-called “28th regime” which attempts
to make it easier to start and scale new companies across borders. We explain
why this plan is actually a test of something much bigger — and more political.
Finally, a new exhibition in the European Parliament traces the continent’s
history through the eyes of a notary … because what’s more “EU” than official
documents?
Questions? Comments? Send them to our WhatsApp: +32 491 05 06 29.
Netflix co-CEO Ted Sarandos arrives in Brussels on Tuesday with a clear message
for EU regulators ahead of a looming review of Europe’s streaming rules: Don’t
overcomplicate them.
In an exclusive interview with POLITICO, Sarandos said Netflix can live with
regulation — but warned the EU not to fracture the single market with a
patchwork of national mandates as officials prepare to reopen the Audiovisual
Media Services Directive.
“It doesn’t make it a very healthy business environment if you don’t know if the
rules are going to change midway through production,” Sarandos said. He also
warned regulators are underestimating YouTube as a direct competitor for TV
viewing, too often treating it like a social media platform with “a bunch of cat
videos” than a massive streaming rival.
Sarandos’ effort to win over European regulators comes soon after the collapse
of Netflix’s bid to buy Warner Bros. Discovery — but Sarandos maintained that
the political dynamics around the deal only “complicated the narrative, not the
actual outcomes.”
He added that there was no political interference in the deal, and he shrugged
off President Donald Trump’s demand to remove Susan Rice, a former national
security adviser under President Barack Obama, from the Netflix board.
“It was a social media post,” Sarandos said. “It was not ideal, but he does a
lot of things on social media.”
This conversation has been edited for length and clarity.
What’s bringing you back to Brussels now?
Well, we have ongoing meetings with regulators around Europe all the time. We
have so much business in Europe, obviously, and so this has been on the books
for quite a while.
Can you give me a little bit of a sense of who you’re meeting with, and what is
the focus?
I think one of the things to keep in mind is that we’ve become such an important
part, I’d think, of the European audiovisual economy. We’ve spent, in the last
decade, over $13 billion in creating content in Europe. It makes us one of the
leading producers and exporters of European storytelling.
First of all, we’ve got a lot of skin in the game in Europe, obviously. We work
with over 600 independent European producers. We created about 100,000 cast and
crew jobs in Europe from our productions. So we talk to folks who are interested
in all the elements of that — how to keep it, how to maintain it, how to grow it
and how to protect it.
In terms of regulation in the EU, Netflix is governed by a directive here. The
commission is looking to reopen that this year. There seems to be a sense here
from regulators that the current rules don’t create a level playing field
between the broadcasters, the video on demand, the video sharing, and so they
may look to put more requirements on that. How steeped in the details are you
there? And how would Netflix react to more rules put on Netflix at this moment?
Well, first and foremost, we comply with all the rules that apply to us in terms
of how we’re regulated today. We have seen by operating around the world that
those countries where they lean more into incentives than the strict regulatory
scheme, that the incentives pay off. We’ve got multibillion dollar investments
in Spain and the UK, where they have really leaned into attracting production
through incentives versus regulatory mandates, so we find that that’s a much
more productive environment to work in.
But the core for me is that obviously they’re going to evolve the regulatory
models, but as long as they remain simple, predictable, consistent — the single
market, the benefit of the single-market is this — as long as these rules remain
simple, predictable and consistent, it’s a good operating model. I think the
more that it gets broken up by individual countries and individual mandates, you
lose all the benefits of the single market.
There’s a lot of talk in Brussels right now about simplification, getting rid of
a lot of red tape. Do you think the rules that you’re governed by would benefit
from a similar kind of effort to simplify, of pulling back on a lot of these
patchwork of rules, even at the EU?
Look, I think it doesn’t make it a very healthy business environment if you
don’t know if the rules are going to change midway through production, so for
me, having some stability is really important, and I understand that we’re in a
dynamic market and a dynamic business, and they should reflect the current
operating models that we’re in too. We want to work closely with the regulators
to make sure that what they’re doing and what we’re doing kind of reflect each
other, which is trying to protect the healthy work environment for folks in
Europe.
When you meet with regulators here, is there a message you’re going to be
delivering to them or what do you want them to walk away with in terms of the
bottom line for you in terms of your business at this moment in the EU?
I think some things are well understood and other things I think are less so. I
think our commitment to European production is unique in the world. Both in our
original production but also in our investment in second right’s windows that we
pre-invest in films that compel production. Tens of millions of dollars’ worth
of film production is compelled by our licensing agreements as well beyond our
original production. And the fact that we work with local European producers on
these projects — I think there’s a misconception that we don’t.
And the larger one is the economic impact that that brings to Europe and to the
world with our original program strategy that supports so many, not just the
productions themselves but even tourism in European countries. Think about
President [Emmanuel] Macron pointing out that 38 percent of people who went to
France last year cited “Emily in Paris” as one of the top reasons they went.
We’ve seen that in other countries. We saw it in Madrid with the “Casa de
Papel.” And so it’s one of those things where it really raises all boats across
the economies of these countries.
Regulators often focus on the competition between streaming services, but as you
know very well, younger audiences are spending more time on platforms like
YouTube. Do you think policymakers are underestimating that shift? Would you
like to see that taken into account more in the regulatory landscape?
One of the things that we saw in recent months with the Warner Brothers
transaction is a real deep misunderstanding about what YouTube is and isn’t.
YouTube is a straightforward direct competitor for television, either a local
broadcaster or a streamer like Netflix. The connected television market is a
zero-sum screen. So whichever one you choose, that’s what you’re watching
tonight. And you monetize through subscription or advertising or both, but at
the end of the day, it’s that choosing to engage in how you give them and how,
and how that programming is monetized is a very competitive landscape and it
includes YouTube.
I think what happens is people think of YouTube as a bunch of cat videos and
maybe some way to, to promote your stuff by putting it on there for free. But it
turns out it is a zero-sum game. You’re going to be choosing at the expense of
an RTL or Netflix. I think in this case it’s one of these things where
recognizing and understanding that YouTube is in the same exact game that we
are.
Do you feel like you’re on different planes though, in the eyes of regulators at
this moment?
I don’t think that they see them as a direct competitor in that way. I think
they think of that as an extension of social media. And the truth is when we
talk about them as a competitor, we’re only talking about them on the screen.
I’m not talking about their mobile usage or any of that. You know, about 55
percent of all YouTube engagement now is on the television through their app. So
to me, that’s the thing to keep an eye on. As you get into this, it’s a pretty
straightforward, competitive model and we think probably should have a level
playing field relative to everybody else.
Who do you view as Netflix’s main competitors today?
Look, our competitive space is really the television screen. When people pick up
the remote and pick what to watch, everyone is in that mix. We identified
YouTube — this isn’t new for us — we identified YouTube as a competitor in the
space 10 years ago, even before they moved to the television. And I think, for
the most part, TikTok forced their hand to move to the television because they
were kind of getting chased off the phone more or less by TikTok.
I think that’s the other one that regulators should pay a lot of attention to is
what’s happening with the rise of TikTok engagement as well. It’s not directly
competitive for us, but it is for attention and time and to your point, maybe
the next generation’s consumer behavior.
Last question on regulation: With the EU looking at the rules again, there’s a
tendency always to look to tinker more and more and do more. Is there a point at
what regulation starts affecting your willingness to invest in European
production?
Well, like I said, those core principles of predictability and simplicity have
really got to come into play, because I think what happens is, just like any
business, you have to be able to plan. So, if you make a production under one
set of regs and release it under another, it’s not a very stable business
environment.
The topic that dominated a lot of your attention in recent months was obviously
the merger talks with Warner Brothers Discovery. I know you’ve said it didn’t
work for financial reasons. I want to ask you a little bit about the political
dynamics. How much did the political environment, including the Susan Rice
incident, how much did that complicate the calculus in your mind?
I think it complicated the narrative, not the actual outcomes. I think for us it
was always a business transaction, was always a well-regulated process in the
U.S. The Department of Justice was handling it, everything was moving through.
We were very confident we did not have a regulatory issue. Why would that be?
It’s because it was very much a vertical transaction. I can’t name a transaction
that was similar to this that has ever been blocked in history. We did not have
duplicated assets. We did have a market concentration issue in the marketplace
that we operate in. And I think that’s the feedback I was getting back from the
DOJ and from regulators in general, which was, they understood that, but I do
think that Paramount did a very nice job of creating a very loud narrative of a
regulatory challenge that didn’t exist.
But looking back to those early days of the merger discussions, did you have an
appreciation for what might follow in terms of that complicated narrative?
Yeah. Look, I think it opens up the door to have a lot of conversations that you
wouldn’t have had otherwise, but that’s okay. A lot great things came out of it,
the process itself.
I would say in total, we had a price for where we thought this was good for our
business. We made our best and final offer back in December and it was our best
and final offer. So that’s all. But what came out a bit that’s positive is,
we’ve had really healthy conversations with folks who we hardly ever talked to,
theater operators, as a good example. I had a great meeting in February with the
International Union of Cinemas, and the heads from all the different countries
about what challenges they have, how we could be more helpful, or how they could
be helpful to us too. I think we’ll come out of this with a much more creative
relationship with exhibitions around the world. And by way of example, doing
things that we haven’t done before. I don’t recommend testifying before the
Senate again, but it was an interesting experience for sure.
Probably a good learning experience. Hopefully not in the future for anything
that you don’t want to be there for, but yes.
Yeah, exactly. We’ve always said from the beginning, the Warner transaction was
a nice-to-have at the right price, not a must-have-at-any-price. The business is
healthy, growing organically. We’re growing on the path that we laid out several
years ago and we didn’t really need this to grow the business. These assets are
out there through our growth period and they’re going to be out there and for
our next cycle growth as well and we’ve got to compete with that just like we
knew we had to at the beginning. This was I think something that would fortify
and maybe accelerate some of our existing models, but it doesn’t change our
outcome.
Are there regrets or things you might have wished you’d done differently?
I mean honestly we took a very disciplined approach. I think we intentionally
did not get distracted by the narrative noise, because we knew, we recognized
what it was right away, which is just narrative noise. This deal was very good
for the industry. Very good for both companies, Warner Brothers and Netflix.
Our intent was obviously to keep those businesses operating largely as they are
now. All the synergies that we had in the deal were mostly technologies and
managerial, so we would have kept a big growth engine going in Hollywood and
around the world. The alternative, which we’ve always said, is a lot of cutting.
I think regulators in Europe and regulators in the U.S. should keep an eye on
horizontal mergers. They should keep a close eye on [leveraged buyouts]. They
typically are not good for the economy anywhere they happen.
What were you preparing for in terms of the EU regulatory scrutiny with Warner
Brothers? What was your read on how that might have looked?
I think we’re a known entity in Europe. Keep in mind, like in Q4 of last year,
we reported $3.5 billion or $3.8 billion in European revenues. So 18 percent
year-on-year growth. The EU is now our largest territory. We’re a known entity
there. The reason we didn’t take out press releases, we had meetings in Europe
as we know everybody. We talked to the regulators, both at the EU and at the
country level.
And I do think that in many of the countries that we operate in, we’re a net
contributor to the local economy, which I think is really important. We’ve got
12 offices across Europe with 2,500 people. So we’re members of the local
ecosystem, we’re not outsiders.
With President Trump, he demanded that Netflix remove Susan Rice from the board
or pay the consequences. Did that cross a line for you in terms of political
interference?
It was a social media post, and we didn’t, no, it did not. It was not ideal, but
he does a lot of things on social media.
So you didn’t interpret it as anything bigger than that. I mean, he does that
one day, he could obviously weigh in on content the next day. How does somebody
like you manage situations like that?
I think it’s really important to be able to separate noise from signal, and I
think a lot of what happens in a world where we have a lot of noise.
There was so much attention to you going to the White House that day. And we
didn’t learn until several days later that you didn’t actually have the meetings
that were predicted. Before you arrived in Washington that day, had you already
made the decision not to proceed?
Not before arriving in Washington, but we knew the framework for if this, then
that. So, yeah, I would say that it was interesting, but again, we don’t make a
big parade about our meetings with government and with the regulators.
I had a meeting on the books with the DOJ scheduled several weeks before,
meeting with Susie Wiles, the president’s chief of staff, scheduled several
months before, unrelated to the Warner Brothers deal. And that was just the
calendar that lined up that way. We didn’t know when Warner Brothers would make
the statement about the deal.
It’s all very dramatic, like it belongs on Netflix as a movie.
There was paparazzi outside of the White House waiting for me when I came out.
I’ve never experienced that before.
Yeah, it’s a remarkable story.
I would tell you, and I’m being honest with you, there was no political
interference in this deal. The president is interested in entertainment and
interested in deals, so he was curious about the mechanics of things and how
things were going to go or whatever, but he made it very clear that this was
under the DOJ.
So it’s just like we all spun it up from the media? How do you explain it all?
First of all, Netflix is clickbait. So people write about Netflix and it gets
read. And that’s a pretty juicy story.
And [Trump] said, and by the way, like I said, he makes statements sometimes
that lead to the beliefs of things that do and sometimes that don’t materialize
at all. But I found my conversations with him were 100 percent about the
industry, protecting the industry. And I think it’s very healthy that the
president of the United States speaks to business leaders about industries that
are important to the economy.
To what degree did the narrative or the fact that David Ellison had a
relationship or seemed to have a relationship with people in Washington who were
in power, that that might have swayed or changed the dynamic at the end with
where Warner Brothers went though?
I can’t speak to what their thinking is on it. I feel like for me, it’s very
important to know the folks in charge, but I wouldn’t count on it if you’re
doing something that is not in the best interest of the country or the economy.
You talked with Trump in the past about entertainment jobs. Were there specific
policies you’ve advocated to him or anything that he brought up on that point?
He has brought up tariffs for the movie and television industry many times. And
I’ve hopefully talked to him the way out of them. I just said basically the same
thing I said earlier. I think that incentive works much better. We’re seeing it
in the U.S. things like the states compete with each other for production
incentives and those states with good, healthy incentive programs attract a lot
of production, and you’ve seen a lot of them move from California to Georgia to
New Jersey, kind of looking for that what’s the best place to operate in, where
you could put more on the screen. And I do think that having the incentives
versus tariffs is much better.
Netflix is now buying Ben Affleck’s AI company. What areas do you see AI having
the most potential to change Netflix’s workflow?
My focus is that AI should be a creator tool. But with the same way production
tools have evolved over time, AI is just a rapid, important evolution of these
tools. It is one of those. And the idea that the creators could use it to do
things that they could never do before to do it. Potentially, they could do
faster and cheaper. But the most impact will be if they can make it better. I
don’t think faster and cheaper matters if it’s not better.
This is the most competitive time in the history of media. So you’ve gotta be
better every time out of the gate. And faster and cheaper consumers are not
looking for faster and cheaper, they’re looking for better. I do think that AI,
particularly InterPositive, the company we bought from Ben, will help creators
make things better. Using their own dailies, using their own production
materials to make the film that they’re making better. Still requires writers
and actors and lighting techs and all the things that you’d use to make a movie,
but be able to make the movie more effective, more efficient. Being able to do
pick up shots and things like this that you couldn’t do before. It’s really
remarkable. It’s a really remarkable company.
As AI improves, do you see the role of human voice actors shrinking at Netflix?
What’s interesting about that is if you look at the evolution of tools for
dubbing and subtitling, the one for dubbing, we do a lot of A-B tests that
people, if you watch something and you don’t like it, you just turn it off. The
one thing that we find to be the most important part of dubbing is the
performance. So good voice actors really matter. Yeah, it’s a lot cheaper to use
AI, but without the performance, which is very human, it actually runs down the
quality of the production.
Will it evolve over time? Possibly, but it won’t evolve without the cooperation
and the training of the actual voice actors themselves too. I think what will
happen is you’ll be able to do things like pick up lines that you do months and
months after the production. You’ll be able to recreate some of those lines in
the film without having to call everybody back and redo everything which will
help make a better film.
You’re in the sort of early stages of a push into video podcast. What have you
learned so far about what works and what doesn’t?
It’s really early. The main thing is we’ve got a broad cross-section of
podcasts. It’s nowhere near as complete as other podcast outlets yet. But the
things that we leaned into are the things that are working. We kind of figured
they would. You’ve got true crime, sports, comedy, all those things that we do
well in the doc space already. And I really am excited about things where people
can develop and deepen the relationship with the show itself or the
[intellectual property] itself. Our Bridgerton podcast is really popular, and
people really want to go deeper and we want to be able to provide that for them.
I think a video podcast is just the evolution of talk shows. We have tried to
and failed at many talk shows over the years, and for the most part it’s because
the old days of TV, when 40 million people used to tune in to the Tonight Show
every night, [are over].
What’s happened now is that it’s much smaller audiences that tune into multiple
shows in the form of a podcast every day. And then they come up to be way bigger
than the 40 million that Johnny Carson used to get. They’re all individual, and
it’s a deeper relationship than it is a broad one. So instead of trying to make
one show for the world, you might have to make hundreds or thousands of shows
for the whole world.