Developed and funded by AbbVie in collaboration with the World Ovarian Cancer
Coalition (the Coalition) and based on an interview with Christel
Paganoni-Bruijns, chief executive officer of the Coalition, and Frances Reid,
programme director of the Coalition
--------------------------------------------------------------------------------
Late diagnoses, burdensome treatments and disease recurrence are realities
for many women with ovarian cancer.1,2,3,4,5 Their stories are evidence of
systemic challenges impacting care that policymakers have the power to
combat. The World Ovarian Cancer Coalition (the Coalition), the only global
ovarian cancer patient advocacy organization, is driving evidence generation
to inform tangible policy reforms that could reduce the socioeconomic burden of
this disease on individuals and wider societies.6
Ovarian cancer is one of the deadliest cancers affecting women in Europe, yet
it remains overlooked.7,8 While other areas of women’s health benefit from
policy frameworks and public awareness, ovarian cancer continues to sit in the
margins, creating real human consequences. In 2022, Europe recorded the highest
rates of ovarian cancer incidence and mortality worldwide.8 Only 40 percent of
women in Europe remain alive five years after being diagnosed with ovarian
cancer, with advanced-stage diagnoses often having poorer outcomes.8 Despite
this, ovarian cancer remains absent from many national cancer plans and there is
still no unified European policy framework to address it.
In partnership with European patient groups, the Coalition is convening a series
of workshops for ovarian cancer survivors to share their experiences. Alongside
leading clinicians and advocates, the Coalition is leveraging these testimonies
to develop policy recommendations to inform national and European cancer
strategies. Christel Paganoni-Bruijns, the Coalition’s chief executive officer,
and Frances Reid, programme director and Every Woman Study lead, share their
insights into the challenges women with ovarian cancer face and how policy
changes can offer improved support.
The hidden emotional and physical cost
There are education and awareness gaps that can impede
diagnosis and prioritization. Many women believe that cervical cancer screening
(otherwise known as the Pap smear) can detect ovarian cancer.9 Another
widespread misconception is that ovarian cancer has no symptoms until very
advanced stages.10 However, the Coalition’s Every Woman Study (2021) found
that nine in 10 women do experience symptoms, even during the early stages.11
“These misconceptions cause real harm. They delay diagnosis, they delay action
and they stop women from being heard,” Reid comments.
The ovarian cancer journey can be distressingly complex.
Women frequently undergo major surgery, multiple rounds of treatment and long
recovery periods.4,12,13 Even after treatment ends, the fear of recurrence can
cast a shadow over daily life.
Ovarian cancer often strikes when many women are still working, caring for
children, supporting aging parents and contributing to their communities in a
variety of ways. 14,15 When they fall ill, the consequences ripple
outwards. Some partners have to reduce their working hours or leave employment
entirely to care for their loved ones.16 Families may take on emotional strain
and financial pressure that can carry lasting impacts.17,18
Reid says: “These women are mothers, daughters, employees, carers, community
anchors. When they are affected, the impact is not only personal — it is
economic, social and predictable.”
The Coalition’s socioeconomic burden study explored the cost to health
services, the impact of informal caregiving, productive time lost by patients
traveling to and receiving care, and longer-term productivity impacts.17 It
found that the majority of the socioeconomic impact of ovarian cancer does not
come from health service costs, but from the value of lives lost.17 Across
the 11 countries examined, ill-health from ovarian cancer led to lost labor
productivity equivalent to 2.5 million days of work.17 In the U.K. alone,
productivity losses amounted to over US$52 million per year.17 In 2026,
the Coalition will look further into the socioeconomic impact across high-income
countries across Europe.
Despite this measurable burden, ovarian cancer remains under-prioritized in
health planning and funding decisions.
Why women still struggle to get the care they need
Across Europe, many women face delays at various stages along their journey,
some due to policy and system design choices. For example, without screening
methods for early detection, diagnosis relies heavily on recognizing symptoms
and receiving timely referrals.1,19,20 Yet many women often struggle to access
specialists or face long waits for investigations.2,11,21
While Europe benefits from world-class innovation in ovarian cancer research,
access to that innovation can be inconsistent. Recently published data from
the European Federation of Pharmaceutical Industries and
Associations (EFPIA) found that average time to availability for oncology
products in Europe continues to increase, with 2024 data showing time from
approval to access was 33 days slower than in 2023 and 66 days slower than in
2022.22 In 2024, it took an average of 586 days — or ~19 months — for patients
to access new therapies after approval, with significant variation between
countries.22 Delays in treatment impact prognosis and survival for patients with
ovarian cancer.23
The challenges in care also extend to psychological and emotional
support. The Every Woman Study found that only 28 percent of women were offered
mental health support, despite the known vulnerabilities throughout
treatment, recovery and recurrence.12
Paganoni-Bruijns and Reid reinforce that through the Coalition’s work, they have
often found that “women feel unseen and unheard. They see progress in other
cancers and ask: why not us?”
What a better future looks like
A better future starts with addressing ovarian cancer as part of a holistic
vision and plan for women’s health. Europe has
the foundational frameworks, infrastructure and clinical expertise to lead the
way. What is needed now is political attention and policy
alignment that includes ovarian cancer as part of these broader programs.
Paganoni-Bruijns comments: “We cannot keep treating gynecological cancers as if
they exist in separate boxes. Women experience their health as one reality, so
policies must reflect that.”
Existing structures in breast and cervical cancer offer valuable lessons. Across
Europe, millions of women already move through screening programs, health
promotion initiatives and established diagnostic pathways.24 These
systems could be used to increase awareness of ovarian cancer symptoms, improve
referral routes and access to specialist care, and support earlier detection.
Increased investment in genetic and biomarker testing, as well as emerging early
detection research, can be accelerated by aligning with these
established programs. The Coalition is partnering with global experts to
translate these lessons into the first-ever evidence-based framework for ovarian
cancer mortality rate reduction, however, policy action at the regional and
national level must keep pace.
The EU-funded DISARM project is a promising example of the progress underway to
help Europe ‘disarm’ the threat of ovarian cancer. DISARM is a coordinated,
multi-country effort to strengthen ovarian cancer risk
assessment, validate affordable early-detection tools and understand how these
innovations can be implemented within real-world health systems. Crucially, it
is designed both to generate evidence and to address feasibility, uptake and
system readiness, the factors that, together, determine whether
innovation actually reaches patients.
As Paganoni-Bruijns explains, “DISARM shows what progress looks like when
science, policy and patient experience are designed to work together. It is not
about a single breakthrough or ‘quick fix’, but about building the conditions
for earlier detection — through better risk assessment, validated tools and
systems that are ready to use them.”
Yet projects like DISARM, while essential, cannot carry the burden alone.
Without a cohesive European or global World Health Organization framework for
ovarian cancer, progress remains fragmented, uneven and vulnerable to delay.
Europe has often set the pace for global cancer policy and ovarian cancer should
be no exception. By recognizing ovarian cancer as a priority within European
women’s health, policymakers can be part of setting the global standard for a
new era of coordinated and patient-centered care.
Paganoni-Bruijns shares the Coalition’s call-to-action: “The systems exist. The
evidence exists. We know that we need to include ovarian cancer in national
cancer plans, improve diagnostic pathways, strengthen genetic testing and commit
to EU-level monitoring. What is missing is prioritization. With leadership and
accountability, ovarian cancer does not have to remain one of Europe’s deadliest
cancers.”
The stakes are rising and the window for meaningful action is narrowing. But
with focused leadership, Europe can change the trajectory of ovarian cancer.
Women across the continent deserve earlier diagnoses, access to innovation and
the chance to live not just longer, but better.
To understand why action on ovarian cancer cannot wait, listen
to the Coalition’s Changing the Ovarian Cancer Story podcast series,
or visit the Coalition’s website.
--------------------------------------------------------------------------------
References
1 Rampes S, et al. Early diagnosis of symptomatic ovarian cancer in primary care
in the UK: opportunities and challenges. Prim Health Care Res Dev. 2022;23:e52.
2 Funston G, et al. Detecting ovarian cancer in primary care: can we do
better? Br J Gen Pract. 2022;72:312-313.
3 Tookman L, et al. Diagnosis, treatment and burden in advanced ovarian cancer:
a UK real-world survey of healthcare professionals and patients. Future
Oncol. 2024;20:1657-1673.
4 National Cancer Institute. Ovarian Epithelial, Fallopian Tube, and Primary
Peritoneal Cancer Treatment (PDQ) – Health Professional Version. Available
at: https://www.cancer.gov/types/ovarian/hp/ovarian-epithelial-treatment-pdq [Last
accessed: January 2026].
5 Beesley et al. Evaluating patient-reported symptoms and late adverse effects
following completion of first-line chemotherapy for ovarian cancer using the
MOST (Measure of Ovarian Symptoms and Treatment concerns). Gynecologic
Oncology 164 (2022):437-445.
6 World Ovarian Cancer Coalition. About the World Ovarian Cancer Coalition.
Available at: https://worldovariancancercoalition.org/about-us/ [Last accessed:
January 2026].
7 Manzano A, Košir U, Hofmarcher T. Bridging the gap in women’s cancers care: a
global policy report on disparities, innovations and solutions. IHE Report
2025:12. The Swedish Institute for Health Economics (IHE); 2025.
8 ENGAGe. Ovarian Cancer. Available
at: https://engage.esgo.org/gynaecological-cancers/ovarian-cancer/ [Last
accessed: January 2026].
9 Target Ovarian Cancer. Driving change through knowledge – updated NHS cervical
screening guide. Available
at: https://targetovariancancer.org.uk/news/driving-change-through-knowledge-updated-nhs-cervical-screening-guide [Last
accessed: January 2026].
10 Goff BA, et al. Frequency of Symptoms of Ovarian Cancer in Women Presenting
to Primary Care Clinics. JAMA. 2004;291(22):2705–2712.
11 Reid F, et al. The World Ovarian Cancer Coalition Every Woman Study:
identifying challenges and opportunities to improve survival and quality of
life. Int J Gynecol Cancer. 2021;31:238-244.
12 National Health Service (NHS). Ovarian cancer. Treatment. Available
at: https://www.nhs.uk/conditions/ovarian-cancer/treatment/ [Last accessed:
January 2026].
13 Cancer Research UK. Recovering from ovarian cancer surgery. Available
at: https://www.cancerresearchuk.org/about-cancer/ovarian-cancer/treatment/surgery/recovering-from-surgery [Last
accessed: January 2026].
14 National Health Service (NHS). Ovarian cancer. Causes. Available
at: https://www.nhs.uk/conditions/ovarian-cancer/causes/ [Last accessed: January
2026].
15 American Cancer Society. Ovarian Cancer Risk Factors. Available
at: https://www.cancer.org/cancer/types/ovarian-cancer/causes-risks-prevention/risk-factors.html [Last
accessed: January 2026].
16 Shukla S, et al. VOCAL (Views of Ovarian Cancer Patients and Their Caregivers
– How Maintenance Therapy Affects Their Lives) Study: Cancer-Related Burden and
Quality of Life of Caregivers [Poster]. Presented at: International Society for
Pharmacoeconomics and Outcomes Research (ISPOR) Europe; 2022 Nov 6–9; Vienna,
Austria.
17 Hutchinson B, et al. Socioeconomic Burden of Ovarian Cancer in 11
Countries. JCO Glob Oncol. 2025;11:e2400313.
18 Petricone-Westwood D, et al.An Investigation of the Effect of Attachment on
Distress among Partners of Patients with Ovarian Cancer and Their Relationship
with the Cancer Care Providers. Current Oncology. 2021;28(4):2950–2960.
19 World Ovarian Cancer Coalition. Ovarian Cancer Testing & Detection. Available
at: http://worldovariancancercoalition.org/about-ovarian-cancer/detection-testing/ [Last
accessed: January 2026].
20 National Institute for Health and Care Excellence. Suspected cancer:
recognition and referral. Available
at: https://www.nice.org.uk/guidance/ng12/resources/suspected-cancer-recognition-and-referral-pdf-1837268071621 [Last
accessed: January 2026].
21 Menon U, et al. Diagnostic routes and time intervals for ovarian cancer in
nine international jurisdictions; findings from the International Cancer
Benchmarking Partnership (ICBP). Br J Cancer. 2022;127:844-854.
22 European Federation of Pharmaceutical Industries and Associations (EFPIA).
New data shows no shift in access to medicines for millions of Europeans.
Available
at: https://www.efpia.eu/news-events/the-efpia-view/statements-press-releases/new-data-shows-no-shift-in-access-to-medicines-for-millions-of-europeans/ [Last
accessed: January 2026].
23 Zhao J, et al. Impact of Treatment Delay on the Prognosis of Patients with
Ovarian Cancer: A Population-based Study Using the Surveillance, Epidemiology,
and End Results Database. J Cancer. 2024;15:473-483.
24 European Commission. Europe’s Beating Cancer Plan: Communication from the
commission to the European Parliament and the Council. Available
at: https://health.ec.europa.eu/system/files/2022-02/eu_cancer-plan_en_0.pdf [Last
accessed: January 2026].
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ALL-ONCOC-250039 v1.0
February 2026
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Disclaimer
POLITICAL ADVERTISEMENT
* The sponsor is AbbVie
* The ultimate controlling entity is AbbVie
More information here.
Tag - Cancer
The UK has historically been a global leader in life sciences innovation, but
recent statistics paint a worrying picture for medicines access. The right
policy can start to reverse this.
We are living in a time where the intersection between breakthrough science,
technology and data insights has the potential to transform treatment options
for some of the toughest health conditions faced by patients in the UK.
The UK has long played a central role in driving innovation when it comes to
healthcare, and at Johnson & Johnson (J&J) we were pleased to see some positive
signs from the Government at the end of 2025, illustrating an intent to reverse
a decade of decline of investment in how the UK values innovative treatments.
It was a positive first step, but now the real work begins to enable us to
deliver the best possible outcomes for UK patients. To achieve this, our focus
must be on ensuring our health system is set up to match the pace and gain the
benefits of innovation that science provides. We need a supportive medicines
environment that fully fosters growth, because even the most pioneering drugs
and therapies are only valuable if they can be accessed by patients when they
need them most.
> even the most pioneering drugs and therapies are only valuable if they can be
> accessed by patients when they need them most.
At J&J, we are proud to have been part of the UK’s health innovation story for
more than a century. We believe that turning ambition into delivery requires a
clearer focus on the foundations that enable innovation to reach patients. We
have had a substantial and long-term economic presence, with our expertise
serving as the grounds for successful partnerships with patients, healthcare
providers, clinical researchers and the NHS.
Recent national developments are a step in the right direction
The UK Government’s recent announcements on the life sciences industry are an
important move to help address concerns around medicines access, innovation and
the UK’s international standing. This includes a welcome planned increase to the
baseline cost-effectiveness threshold (the first change to be made since its
introduction in the early 2000s).
While it is crucial to get this implemented properly, this seems like a step in
the right direction — providing a starting point towards meaningful policy
reform, industry partnership and progress for patients.
The true impact of stifling medicine innovation in the UK compared with our
peers
These positive developments come at a critical time, but they do not fix
everything.
Over the past decade, spending on branded medicines has fallen in real terms,
even as the NHS budget has grown by a third.[i] Years of cost-containment have
left the UK health system ill-prepared for the health challenges of today, with
short-term savings creating long-term consequences. Right now, access to
innovative medicines in the UK lags behind almost every major European
country[ii]; the UK ranks 16th and 18th among 19 comparable countries for
preventable and treatable causes of mortality.[iii]These are conditions for
which effective medicines already exist.
Even when new medicines are approved, access is often restricted. One year after
launch, usage of innovative treatments in England is just over half the average
of comparator countries such as France, Germany and Spain.[iv] The effect is
that people living with cancer, autoimmune conditions and rare diseases wait
longer to access therapies that are already transforming lives elsewhere in
Europe.
And even at its new level, the UK’s Voluntary Scheme for Branded Medicines
Pricing, Access and Growth (VPAG) clawback rate remains higher than in
comparable countries.[v] J&J is committed to working together to develop a new
pricing and access framework that is stable, predictable and internationally
competitive — enabling the UK to regain its position as a leading destination
for life sciences.
Seeing the value of health and medicines investment as a catalyst for prosperity
and growth
Timely access to the right treatment achieves two things; it keeps people
healthy and prevents disease worsening so they can participate in society and a
thriving economy. New research from the WifOR Institute, funded by J&J, shows
that countries that allocate more resources to health — especially when combined
with a skilled workforce and strong infrastructure — consistently achieve better
outcomes.[vi]
> Timely access to the right treatment achieves two things; it keeps people
> healthy and prevents disease worsening so they can participate in society and
> a thriving economy.
The UK Government’s recent recognition of the need for long-term change, setting
out plans to increase investment in new medicines from 0.3 percent of GDP to 0.6
percent over the next 10 years is positive. It signals a move towards seeing
health as one of our smartest long-term investments, underpinning the UK’s
international competitiveness by beginning to bring us nearer to the levels in
other major European countries.
This mindset shift is critical to getting medicines to patients, and the life
sciences ecosystem, including the pharmaceutical sector as a cornerstone, plays
a pivotal role. It operates as a virtuous cycle — driven by the generation,
production, investment in, access to and uptake of innovation. Exciting
scientific developments and evolving treatment pathways mean that we have an
opportunity to review the structures around medicines reimbursement to ensure
they remain sustainable, competitive and responsive. At J&J, we have the
knowledge and heritage to work hand-in-hand with the Government and all partners
to achieve this.
Together, we can realise the potential of medicine innovation in the UK
Patients have the right to expect that science and innovation will reach them
when they need it. Innovative treatments can be transformative for patients,
meaning an improved quality of life or more precious time with loved ones.
We fully support the Government’s ambitions for life sciences and the health of
the nation. Now is the moment to deliver meaningful change — the NHS, Government
and all system partners, including J&J, must look at what valuing innovation
actually means when it comes to modernising the frameworks and mechanisms that
support access and uptake. Practical ways to do this include:
* Establishing a new pricing and access framework that is stable, predictable
and internationally competitive.
* Evolving medicines appraisal methods and processes, to deliver on the
commitments of the UK-US Economic Prosperity Deal.
* Adapting thresholds and value frameworks to ensure they are fit for the
future — in the context of wider system pressures, including inflation, and
the evolution of medical innovation requiring new approaches to assessment
and access.
> the NHS, Government and all system partners, including J&J, must look at what
> valuing innovation actually means when it comes to modernising the frameworks
> and mechanisms that support access and uptake.
By truly recognising the value of health as an investment, rather than as a
cost, we can return the UK to a more competitive position. The direction of
travel is positive. At J&J, we stand ready to work in partnership to help ensure
the UK is once again the best place in the world to research, develop and access
medicines.
Follow Johnson & Johnson Innovative Medicine UK on LinkedIn for updates on our
business, our people and our community.
CP-562703 | January 2026
--------------------------------------------------------------------------------
[i] House of Commons Library (2026). ‘NHS Funding and Expenditure’ Research
Briefing. Available at:
https://commonslibrary.parliament.uk/research-briefings/sn00724/ (Accessed
January 2026).
[ii] IQVIA & EFPIA (2025). EFPIA Patients W.A.I.T Indicator 2024 Survey.
Available at:
https://efpia.eu/media/oeganukm/efpia-patients-wait-indicator-2024-final-110425.pdf.
(Accessed January 2026)
[iii] The Kings Fund (2022). ‘How does the NHS compare to the health care
systems of other countries?’ Available at:
https://www.kingsfund.org.uk/insight-and-analysis/reports/nhs-compare-health-care-systems-other-countries
(Accessed January 2026)
[iv] Office for Life Sciences (2024). Life sciences competitiveness indicators
2024: summary. Available at:
https://www.gov.uk/government/publications/life-sciences-sector-data-2024/life-sciences-competitiveness-indicators-2024-summary
(Accessed January 2026).
[v] ABPI. VPAG payment rate for newer medicines will be 14.5% in 2026. December
2025. Available at:
https://www.abpi.org.uk/media/news/2025/december/vpag-payment-rate-for-newer-medicines-will-be-145-in-2026/.
(Accessed January 2026).
[vi] WifOR Institute (2025). Healthy Returns: A Catalyst for Economic Growth and
Resilience. Available at:
https://www.wifor.com/en/download/healthy-returns-a-catalyst-for-economic-growth-and-resilience/?wpdmdl=360794&refresh=6942abe7a7f511765977063.
(Accessed January 2026).
BRUSSELS — Europe is on track to pay at least €440 billion to deal with the
pollution and health impacts from toxic PFAS chemicals by the middle of the
century, according to a study released Thursday by the European Commission.
The cost could soar to nearly €2 trillion under more ambitious clean-up goals,
the analysis warns, describing the roughly half-trillion-euro estimate as a
baseline for addressing PFAS pollution across the European Economic Area.
PFAS or “forever chemicals” — man-made chemicals used in a wide variety of
industrial processes and consumer products — have been linked to a range of
health problems, including cancer and fertility problems.
The EU is preparing to propose a ban on their use later this year, with
exemptions for “critical sectors” — a position likely to draw pushback from
industry and some political groups.
But even a full ban would leave Europe with costs of €330 billion by 2050, the
report warned.
“Providing clarity on PFAS with bans for consumer uses is a top priority for
both citizens and businesses,” said EU environment chief Jessika Roswall. “That
is why this is an absolute priority for me to work on this and engage with all
relevant stakeholders. Consumers are concerned, and rightly so. This study
underlines the urgency to act.”
The study, carried out by consultancies WSP, Ricardo, and Trinomics, shows that
how Europe acts matters just as much as whether it acts. In one scenario, where
emissions continue, and authorities rely largely on wastewater treatment to meet
strict environmental standards, the total bill would soar to around €1.7
trillion by 2050, driven mainly by clean-up costs.
If the EU bans forever chemicals, the health costs would fall from about €39.5
billion a year in 2024 to roughly €0.5 billion by 2040, under a full phase-out
scenario.
“The Commission’s study exposes the staggering costs of PFAS pollution. Every
day of inaction inflates the bill,” said Noémie Jégou, policy officer for
Chemicals at the European Environmental Bureau. “The EU must turn off the tap
now through an ambitious EU restriction of PFAS present in consumer products and
used in industrial processes.”
BRUSSELS — The European Commission suspects that a massive tranche of
pro-industry comments on the EU’s proposed tobacco tax hike was “probably” a
coordinated attempt to distort public feedback.
The Commission received thousands of anonymous submissions promoting pro-tobacco
industry arguments in the final hours of the public feedback period on its
proposal on the Tobacco Tax Directive. There were also fake submissions
purporting to be from public health experts opposing the plan.
“We have been looking at the submissions in the public consultation and we saw
some elements that indicated, indeed, some of the submissions were probably
submitted in a coordinated manner and not necessarily representing individual
views,” said David Boublil from the Commission’s tax department, in response to
a question from POLITICO.
Boublil didn’t say who was behind the coordinated submissions but said the
lobbying from the tobacco industry on the file was “gigantic.” He was speaking
at an event on tobacco taxation hosted by the European Respiratory Society in
Brussels.
Public consultations on controversial products like tobacco have attracted
suspicious activity in the past. A 2024 U.K. consultation on tobacco and vaping
policies received over 90,000 fraudulent responses that the government said was
consistent with the use of bots.
In Europe, this year is likely to see increased industry lobbying as two pieces
of tobacco legislation are slated for review.
The Commission’s plan to hike tobacco taxes is likely to be a contentious
political issue: It wants to raise the EU-wide minimum levy on tobacco from €90
per 1,000 cigarettes to €215, but some countries think that’s too aggressive.
Cyprus, which holds the presidency of the Council of the EU until the end of
June, has suggested paring that back to €200 and giving countries an extra two
years to implement the directive.
The Commission also plans to overhaul its rules on the marketing and sale of
nicotine products to cover e-cigarettes, heated tobacco and nicotine pouches in
2026. A draft European Parliament report said the Commission should extend its
tobacco control laws to all non-medicinal nicotine products, including a
crackdown on marketing, flavors and packaging.
Europeans’ world-leading drinking habits are putting their health at risk, but
governments are failing to use higher taxes to help curb consumption, warned the
World Health Organization.
Beer has become more affordable in 11 EU countries since 2022, and less
affordable in six, the WHO report revealed Tuesday. There was a similar but even
more dramatic trend for spirits, which became more affordable in 17 EU countries
and less affordable in two. And for wine, 14 EU countries do not tax it at all,
including big producers Italy and Spain, the report found.
The EU includes seven of the 10 countries with the highest per-capita alcohol
consumption globally, with Romania, Latvia and Czechia among the biggest
drinkers. Alcohol is a major driver of cancer, with risk scaling alongside
higher consumption.
It’s also linked to a wide range of illnesses including cardiovascular disease
and depression, all of which are adding pressure to stretched health systems.
The WHO said governments should target alcohol consumption to protect people
from its ill effects. Increasing the cost of booze through taxes is one of the
most effective measures governments can take, the WHO said. Yet, some EU
countries have minimal or no taxes on certain types of alcohol.
The fact that more than half of EU countries don’t tax wine at all is “unusual”
by international standards, WHO economist Anne-Marie Perucic said. She pointed
out that the more affordable alcohol is, the more people consume.
“Excluding a product is not common. It’s always for political reasons,
socio-economic reasons [like] trying to protect the local industry. Clearly, it
doesn’t make sense from a health perspective,” Perucic told POLITICO.
Those 14 countries span the EU’s northern and central regions, such as Germany,
Austria and Bulgaria.
“More affordable alcohol drives violence, injuries and disease,” said Etienne
Krug, director of the WHO’s department of health determinants, promotion and
prevention. “While industry profits, the public often carries the health
consequences and society the economic costs.”
The EU has touted its plans to protect its wine industry from threats including
declining consumption and climate change. EU institutions agreed a package of
measures to prop up the sector in December.
Meanwhile, the European Commission recently backed down from proposing an
EU-wide tax on alcopops; the sweet, pre-mixed alcoholic drinks that taste like
sodas, as part of its Safe Hearts plan.
In a separate report, the WHO reported that sugary drinks have also become more
affordable in 13 EU countries since 2022, data published in a separate WHO
report found. A diet high in sugar is linked to obesity, Type 2 diabetes, heart
disease, fatty liver disease and certain cancers.
President Donald Trump has told his health secretary, Robert F. Kennedy Jr., to
consider aligning the U.S. vaccination schedule with those in Europe, where many
countries recommend fewer vaccines.
Kennedy has taken up the charge with gusto and is considering advising parents
to follow Denmark’s childhood schedule rather than America’s.
Many who specialize in vaccination and public health say that would be a
mistake. While wealthy European countries do health care comparatively well,
they say, there are lots of reasons Americans are recommended more shots than
Europeans, ranging from different levels of access to health care to different
levels of disease.
“If [Kennedy] would like to get us universal health care, then maybe we can have
a conversation about having the schedule adjusted,” Demetre Daskalakis, who led
the Centers for Disease Control and Prevention’s National Center for
Immunization and Respiratory Diseases before resigning in protest in August,
told POLITICO.
Children, especially those who live in poor and rural areas, would be at greater
risk for severe disease and death if the U.S. were to drop shots from its
schedule, Daskalakis said. Denmark, for instance, advises immunizing against
only 10 of the 18 diseases American children were historically recommended
immunizations against. It excludes shots for potentially serious infections,
including hepatitis A and B, meningitis and respiratory syncytial virus.
Under Kennedy, the government has already changed its hepatitis B vaccine
recommendations for newborns this year, even as critics warned the new advice
could lead to more chronic infections, liver problems and cancer. The health
department points out that the new guidance on hepatitis B — that mothers who
test negative for the virus may skip giving their newborn a shot in the hospital
— now align more closely with most countries in Europe.
Public health experts and others critical of the move say slimmer European
vaccine schedules are a cost-saving measure and a privilege afforded to
healthier societies, not a tactic to protect kids from vaccine injuries.
Kennedy’s interest in modeling the U.S. vaccine schedule after Europe, they
point out, is underpinned by his belief that some childhood vaccines are unsafe
and that American kids get too many too young.
Kennedy’s safety concerns don’t align with the rationale underpinning the
approach in Europe, where the consensus is that childhood vaccines are safe.
Wealthy European countries in many cases eschew vaccines based on a risk-benefit
calculus that doesn’t hold in America. European kids often don’t get certain
shots because it would prevent a very small number of cases — like hepatitis B —
or because the disease is rarely serious for them, such as Covid-19 and
chickenpox. But since the U.S. doesn’t have universal access to care,
vaccinating provides more return on investment, experts say.
“We just have a tradition to wait a little bit” before adding vaccines to
government programs, said Johanna Rubin, a pediatrician and vaccine expert for
Sweden’s health agency.
Swedish children are advised to get vaccines for 11 diseases before they turn
18.
Rubin cited the need to verify the shots’ efficacy and the high cost of new
vaccines as reasons Sweden moves slowly to add to its schedule. “It has to go
through the health economical model,” she said.
VACCINE SAFETY’S NOT THE ISSUE
Martin Kulldorff, a Swedish native and former Harvard Medical School professor
who led Kennedy’s vaccine advisory panel until this month, pointed to that
country’s approach to vaccination and public health in an interview with
POLITICO earlier this year.
Before the Centers for Disease Control and Prevention this month dropped its
recommendation that children of mothers who test negative for hepatitis B
receive a vaccine within a day of birth, Kulldorff cited Sweden’s policy.
“In Sweden, the recommendation is that you only do that if the mother has the
infection. That’s the case in most European countries,” he said. “You could have
a discussion whether one or the other is more reasonable.”
The U.S. policy, as of Dec. 16, more closely resembles Sweden’s, with hepatitis
B-negative mothers no longer urged to vaccinate their newborns against the virus
at birth. But Sweden’s public health agency recommends that all infants be
vaccinated, and the country’s regional governments subsidize those doses, which
are administered as combination shots targeting six diseases starting at 3
months.
Public health experts warn that even children of hepatitis B-negative mothers
could catch the virus from others via contact with caregivers who are positive
or shared household items.
The prevalence of chronic hepatitis B in the U.S. is 6.1 percent compared to 0.3
percent in Sweden, according to the Coalition for Global Hepatitis Elimination,
a Georgia-based nonprofit which receives funding from pharmaceutical companies,
the CDC and the National Institutes of Health, among others.
Michael Osterholm, the director of the Center for Infectious Disease Research
and Policy at the University of Minnesota, said the U.S. has taken a more
comprehensive approach to vaccination, in part because its population is sicker
than that of some Western European countries, and the impact of contracting a
disease could be more detrimental.
Osterholm pointed to the Covid pandemic as an example. By May 2022, the U.S. had
seen more than 1 million people die. Other high-income countries — though much
smaller — had more success controlling mortality, he said.
“People tried to attribute [the disparity] to social, political issues, but no,
it was because [peer nations] had so many more people who were actually in
low-risk categories for serious illness,” Osterholm said.
Kennedy and his advisers also cited European views on Covid vaccination in the
spring when the CDC dropped its universal recommendation, instead advising
individuals to talk to their providers about whether to get the shot.
Last month, the Food and Drug Administration’s top vaccine regulator, Vinay
Prasad, linked the deaths of 10 children to Covid vaccination without providing
more detailed information about the data behind his assertion.
European countries years ago stopped recommending repeat Covid vaccination for
children and other groups not considered at risk of becoming severely sick.
Covid shots have been linked to rare heart conditions, primarily among young
men.
European vaccine experts say Covid boosters were not recommended routinely for
healthy children in many countries — not because of safety concerns, but because
it’s more cost-effective to give them to high-risk groups, such as elderly
people or those with health conditions that Covid could make severely sick and
put in the hospital.
In the U.K., Covid-related hospitalizations and deaths declined significantly
after the pandemic, and now are “mostly in the most frail in the population,
which has led to more restricted use of the vaccines following the
cost-effectiveness principles,” said Andrew Pollard, the director of the Oxford
Vaccine Group in the United Kingdom, which works on developing vaccines and was
behind AstraZeneca’s Covid-19 shot.
Pollard led the Joint Committee on Vaccination and Immunization, which advises
the U.K. government, for 12 years before stepping down in September.
In the U.S., more moves to follow Europe are likely.
At a meeting of Kennedy’s vaccine advisers earlier this month, Tracy Beth Høeg,
now acting as the FDA’s top drug regulator, pointed to Denmark’s pediatric
schedule, which vaccinates for 10 diseases, while questioning whether healthy
American children should be subject to more vaccines than their Danish
counterparts.
Danish kids typically don’t get shots for chickenpox, the flu, hepatitis A and
B, meningitis, respiratory syncytial virus and rotavirus, like American children
do, though parents can privately pay for at least some of those vaccines. The
country offers free Covid and flu vaccines to high-risk kids.
After the vaccine advisory meeting wrapped, Trump said he was on board,
directing Kennedy to “fast track” a review of the U.S. vaccine schedule and
potentially align it with other developed nations. He cited Denmark, Germany and
Japan as countries that recommend fewer shots. Last week, Kennedy came within
hours of publicly promoting Denmark’s childhood vaccine schedule as an option
for American parents.
The announcement was canceled at the last minute after the HHS Office of the
General Counsel said it would invite a lawsuit the administration could lose, a
senior department official told POLITICO.
The notion that the U.S. would drop its vaccine schedule in favor of a European
one struck health experts there as odd.
Each country’s schedule is based on “the local situation, so the local
epidemiology, structure of health care services, available resources, and
inevitably, there’s a little bit of political aspect to it as well,” said Erika
Duffell, a principal expert on communicable disease prevention and control at
the European Centre for Disease Prevention and Control, an EU agency that
monitors vaccine schedules across 30 European countries.
Vaccine safety isn’t the issue, she said.
For example, even though most Europeans don’t get a hepatitis B shot within 24
hours of birth, the previous U.S. recommendation, “there is a consensus that the
effectiveness and safety of the vaccine has been confirmed through decades of
research” and continuous monitoring, she said.
European nations like Denmark and the U.K. have kept new cases of hepatitis B
low. Denmark recorded no cases of mother-to-child transmission in 2023, and
Britain’s rate of such spread is less than 0.1 percent — though the latter does
routinely recommend vaccinating low-risk infants beginning at 2 months of age.
European experts point to high levels of testing of pregnant women for hepatitis
B and most women having access to prenatal care as the reasons for success in
keeping cases low while not vaccinating all newborns.
The major differences between the U.S. and the U.K. in their approach to
hepatitis B vaccination are lower infection rates and high screening uptake in
Britain, plus “a national health system which is able to identify and deliver
vaccines to almost all affected pregnancies selectively,” Pollard said.
The CDC, when explaining the change in the universal birth dose recommendation,
argued the U.S. has the ability to identify nearly all hepatitis B infections
during pregnancy because of ”high reliability of prenatal hepatitis B
screening,” which some European experts doubt.
“If we change a program, we need to prepare the public, we need to prepare the
parents and the health care providers, and say where the evidence comes from,”
said Pierre Van Damme, the director of the Centre for the Evaluation of
Vaccination at the University of Antwerp in Belgium.
He suggested that, if there was convincing evidence, U.S. health authorities
could have run a pilot study before changing the recommendation to evaluate
screening and the availability of testing at birth in one U.S. state, for
example.
WHERE EUROPEANS HAVE MORE DISEASE
In some cases, European vaccination policies have, despite universal health
care, led to more disease.
France, Germany and Italy moved from recommending to requiring measles
vaccination over the last decade after outbreaks on the continent. The U.S.,
until recently, had all but eradicated measles through a universal
recommendation and school requirements.
That’s starting to change. The U.S. is at risk of losing its
“measles-elimination” status due to around 2,000 cases this year that originated
in a Texas religious community where vaccine uptake is low.
The 30 countries in the European Union and the European Economic Area, which
have a population of some 450 million people combined, reported more than 35,000
measles cases last year, concentrated in Romania, Austria, Belgium and Ireland.
Europe’s comparatively high rate is linked to lower vaccination coverage than
the level needed to prevent outbreaks: Only four of the 30 countries reached the
95-percent threshold for the second measles dose in 2024, according to the
European Centre for Disease Prevention and Control.
Kennedy touted the U.S.’s lower measles rate as a successful effort at
containing the sometimes-deadly disease, but experts say the country could soon
see a resurgence of infectious diseases due to the vaccine skepticism that grew
during the pandemic and that they say Kennedy has fomented. Among
kindergarteners, measles vaccine coverage is down 2.7 percentage points as of
the 2024-2025 school year, from a peak of 95.2 percent prior to the pandemic,
according to CDC data.
That drop occurred before Kennedy became health secretary. Kennedy and his
advisers blame it on distrust engendered by Covid vaccine mandates imposed by
states and President Joe Biden. But Kennedy led an anti-vaccine movement for
years before joining the Trump administration, linking shots to autism and other
conditions despite scientific evidence to the contrary, and he has continued to
question vaccine safety as secretary.
In some EU nations, vaccines aren’t compulsory for school entry. Swedish law
guarantees the right to education and promotes close consultation between
providers and patients. Some governments fear mandates could push away
vaccine-hesitant parents who want to talk the recommended shots over with their
doctor before giving the vaccines to their children, Rubin explained.
In the U.S., states, which have the authority to implement vaccine mandates for
school entry, rely on the CDC’s guidance to decide which to require. Vaccine
skeptics have pushed the agency to relax some of its recommendations with an eye
toward making it easier for American parents to opt out of routine shots.
Scandinavian nations maintain high vaccine uptake without mandates thanks to
“high trust” in public health systems, Rubin said. In Sweden, she added, nurses
typically vaccinate young children at local clinics and provide care for them
until they reach school age, which helps build trust among parents.
CHICKENPOX
Another example of where the U.S. and Europe differ is the chickenpox vaccine.
The U.S. was the first country to begin universal vaccination against the common
childhood illness in 1995; meanwhile, 13 EU nations broadly recommend the shot.
Denmark doesn’t officially track chickenpox — the vaccine isn’t included on its
schedule — but estimates 60,000 cases annually in its population of 6 million.
The vastly larger U.S. sees fewer than 150,000 cases per year, according to the
CDC.
Many European countries perceive chickenpox as a benign disease, Van Damme said.
“If you have a limited budget for prevention, you will spend usually the money
in other preventative interventions, other vaccines than varicella,” he said,
referring to the scientific term for chickenpox.
But there’s another risk if countries decide to recommend chickenpox
vaccination, he explained. If the vaccination level is low, people remain
susceptible to the disease, which poses serious risks to unborn babies. If it’s
contracted in early pregnancy, chickenpox could trigger congenital varicella
syndrome, a rare disorder that causes birth defects.
If children aren’t vaccinated against chickenpox, almost all would get the
disease by age 10, Van Damme explained. If countries opt for vaccination, they
have to ensure robust uptake: vaccinate virtually all children by 10, or risk
having big pockets of unvaccinated kids who could contract higher-risk
infections later.
Europe’s stance toward chickenpox could change soon. Several countries are
calculating that widely offering chickenpox vaccines would provide both public
health and economic benefits. Britain is adding the shot to its childhood
schedule next month. Sweden is expected to green-light it as part of its
national program in the coming months.
While the public doesn’t see it as a serious disease, pediatricians who see
serious cases of chickenpox are advocating for the vaccine, Rubin told POLITICO.
“It is very contagious,” she said. “It fulfills all our criteria.”
The U.K. change comes after its vaccine advisory committee reviewed new data on
disease burden and cost-effectiveness — including a 2022 CDC study of the U.S.
program’s first 25 years that also examined the vaccine’s impact on shingles, a
painful rash that can occur when the chickenpox virus reactivates years later.
Scientists had theorized for years that limiting the virus’ circulation among
children could increase the incidence of shingles in older adults by eliminating
the “booster” effect of natural exposure, but the U.S. study found that
real-world evidence didn’t support that hypothesis.
Disclaimer
POLITICAL ADVERTISEMENT
* This is sponsored content from AstraZeneca.
* The advertisement is linked to public policy debates on the future of cancer
care in the EU.
More information here.
Europe has made huge strides in the fight against cancer.[1] Survival rates have
climbed, detection has improved and the continent has become home to some of the
world’s most respected research hubs.[2],[3] None of that progress came easy —
it was built on years of political attention and cooperation across borders.
However, as we look to 2026 and beyond, that progress stands at a crossroads.
Budget pressures and tougher global competition threaten to push cancer and
health care down the EU agenda. Europe’s Beating Cancer Plan — a flagship
initiative aimed at expanding screening, improving early detection and boosting
collaboration — is set to expire in 2027, with no clear plan to secure or extend
its gains.[4],[5]
“My [hope is that we can continue] the work started with Europe’s Beating Cancer
Plan and make it sustainable… [and] build on the lessons learned, [for other
disease areas] ” says Antonella Cardone, CEO of Cancer Patients Europe.
A new era in cancer treatment
Concern about the lapsing initiative is compounded by two significant shifts in
health care: declining investment and increasing scientific advancement.
Firstly, Europe has seen the increased adoption of cost-containment policies by
some member states. Under-investment in Europe in cancer medicines has been a
challenge — specifically with late and uneven funding, and at lower levels than
international peers such as the US — potentially leaving patients with slower
and more limited access to life-saving therapies.[6],[7],[8] Meanwhile, the
U.S., which pays on average double for medicines per capita than the EU,[9] is
actively working to rebalance its relationship with pharmaceuticals to secure
better pricing (“fair market value”) through policies across consecutive
administrations.[10] All the while, China is rapidly scaling investment in
biotech and clinical research, determined to capture the trials, talent, and
capital that once flowed naturally to Europe.[11]
The rebalancing of health and life-science investment can have significant
consequences. If Europe does not stay attractive for life-sciences investment,
the impact will extend beyond cancer patient outcomes. Jobs, tax revenues,
advanced manufacturing, and Europe’s leadership in strategic industries are all
at stake.[12]
Secondly, medical science has never looked more promising.[7] Artificial
intelligence is accelerating drug discovery, clinical trials, and diagnostics,
and the number of approved medicines for patients across Europe has jumped from
an average of one per year between 1995 and 2000 to 14 per year between 2021 and
2024.[13],[14],[15], [7] Digital health tools and innovative medtech startups
are multiplying, increasing competitiveness and lowering costs — guiding care
toward a future that is more personalized and precise.[16],[17]
Europe stands at the threshold of a new era in cancer treatment. But if
policymakers ease up now, progress could stall — and other regions, especially
the U.S. and China, are more than ready to widen the innovation gap.
Recognizing the strategic investment
Health spending is generally treated as a budget item to be contained. Yet
investment in cancer care has been one of Europe’s smartest economic
bets.[18],[19] The sector anchors millions of high-skilled jobs (it employs
around 29 million people in the EU[11]) and attracts global life sciences
investment. According to the European Commission, the sector contributes nearly
€1.5 trillion to the EU economy.[12] Studies from the Institute of Health
Economics confirm that money put into research directly translates into better
survival outcomes.[20]
The same report shows that although the overall spend on cancer is increasing,
the cost per patient has actually decreased since 1995, suggesting that
innovative treatments are increasing efficiency.[20]
Those gains matter not only to patients and families, but to Europe’s long-term
stability: healthier populations mean fewer costs down the line, stronger
productivity, and more sustainable public finances.[20]
Fixing Europe’s access gap
Cancer medicines bring transformative value — to patients, to society and to the
wider economy. [21]
However, even as oncology therapies advance, patients across Europe are not
benefiting equally. EFPIA’s 2024 Patients W.A.I.T. indicator shows that, on
average, just 46 percent of innovative medicines approved between 2020 and 2023
were available to patients in 2024.[22] On average, it takes 578 days for a new
oncology medicine to reach European patients, and only 29 percent of drugs are
fully available in all member states.[23]
This is not caused by a lack of breakthrough medicines, but by national policy
mechanisms that undervalue innovation. OECD and the Institute for Health
Economics data show that divergent HTA requirements, rigid cost-effectiveness
thresholds, price-volume clawbacks, ad hoc taxes on pharmaceutical revenues and
slow national reimbursement decisions collectively suppress timely access to new
cancer medicines across the EU.[24]
These disparities cut against Europe’s long-standing reputation as a collection
of societies that values equitable, high-quality care for all of its citizens.
It risks eroding one of the EU’s defining strengths: the commitment to fairness
and collective progress.
Cancer policy solutions for the EU
Although this is ultimately a matter for member states, embedding cancer as a
permanent EU priority — backed by funding, coordination, and accountability —
could give national systems the incentives and strategic direction to buck these
trends. These actions will reassure pharmaceutical companies that Europe is
serious about attracting clinical trials and the launch of new medicines,
ensuring that its citizens, societies and economies enjoy the benefits this
brings.
Europe’s Beating Cancer Plan delivered progress, but its expiry presents a
pivotal moment. 2026 and beyond bring a significant opportunity for the EU to
build on this by ensuring that member states implement National Cancer Control
Plans and have clear targets and accountability on their national performance,
including on investment and access. To do this, EU policymakers should consider
three actions as an immediate priority with lasting impact:
* Embed cancer and investment within EU governance. Build it into the European
Semester on health with mandatory indicators, regular reviews, and
accountability frameworks to ensure continuity. This model worked well during
Covid-19 and should be adapted for non-communicable diseases starting with
cancer as a pilot.
* Secure stable and sufficient funding. The Multiannual Financial Framework
must ensure adequate funding for health and cancer to encourage coordinated
initiatives across member states.
* Strengthen EU-level coordination. Ensure that pan-EU structures such as the
Comprehensive Cancer Centres and Cancer Mission Hubs are adequately funded
and empowered.
These are the building blocks of a lasting European commitment to cancer. With
action, Europe can secure a sustainable foundation for patients, resilience and
continued scientific excellence.
--------------------------------------------------------------------------------
[1] European Commission, OECD/European Observatory on Health Systems and
Policies. 2023. State of Health in the EU: Synthesis Report 2023. Available at:
https://health.ec.europa.eu/system/files/2023-12/state_2023_synthesis-report_en.pdf
[Accessed December 2025]
[2] Efpia. 2025. Cancer care 2025: an overview of cancer outcomes data across
Europe. Available at:
https://www.efpia.eu/news-events/the-efpia-view/statements-press-releases/ihe-cancer-comparator-report-2025/
[Accessed December 2025]
[3] Cancer Core Europe. 2024. Cancer Core Europe: Advancing Cancer Care Through
Collaboration. Available at:
https://www.cancercoreeurope.eu/cce-advancing-cancer-care-collaboration/
[Accessed December 2025]
[4] European Commission. 2021. Europe’s Beating Cancer Plan. Available
at:https://health.ec.europa.eu/system/files/2022-02/eu_cancer-plan_en_0.pdf
[Accessed December 2025]
[5] European Parliament. 2025. Europe’s Beating Cancer Plan: Implementation
findings.
https://www.europarl.europa.eu/RegData/etudes/STUD/2025/765809/EPRS_STU(2025)765809_EN.pdf
[Accessed December 2025]
[6] Hofmarcher, T., et al. 2024. Access to Oncology Medicines in EU and OECD
Countries (OECD Health Working Papers, No.170). OECD Publishing. Available at:
https://www.oecd.org/content/dam/oecd/en/publications/reports/2024/09/access-to-oncology-medicines-in-eu-and-oecd-countries_6cf189fe/c263c014-en.pdf
[Accessed December 2025]
[7] Manzano, A., et al. 2025. Comparator Report on Cancer in Europe 2025 –
Disease Burden, Costs and Access to Medicines and Molecular Diagnostics (IHE).
Available at: https://ihe.se/app/uploads/2025/03/IHE-REPORT-2025_2_.pdf
[Accessed December 2025]
[8] Efpia. [no date]. Europe’s choice. Available at:
https://www.efpia.eu/europes-choice/ [Accessed December 2025]
[9] OECD. 2024. Prescription Drug Expenditure per Capita.
https://data-explorer.oecd.org/vis?lc=en&pg=0&snb=1&vw=tb&df[ds]=dsDisseminateFinalDMZ&df[id]=DSD_SHA%40DF_SHA&df[ag]=OECD.ELS.HD&df[vs]=&pd=2015%2C&dq=.A.EXP_HEALTH.USD_PPP_PS%2BPT_EXP_HLTH._T..HC51%2BHC3.._T…&to[TIME_PERIOD]=false&lb=bt
[Accessed December 2025]
[10] The White House. 2025. Delivering most favored-nation prescription drug
pricing to American patients. Available at:
https://www.whitehouse.gov/presidential-actions/2025/05/delivering-most-favored-nation-prescription-drug-pricing-to-american-patients/
[Accessed December 2025]
[11] Eleanor Olcott, Haohsiang Ko and William Sandlund. 2025. The relentless
rise of China’s Biotechs. Financial Times. Available at:
https://www.ft.com/content/c0a1b15b-84ee-4549-85eb-ed3341112ce5 [Accessed
December 2025]
[12] European Commission, Directorate-General for Communication. 2025. Making
Europe a Global Leader in Life Sciences. Available at:
https://commission.europa.eu/news-and-media/news/making-europe-global-leader-life-sciences-2025-07-02_en
[Accessed December 2025]
[13] Financial Times. 2025. How AI is reshaping drug discovery. Available at:
https://www.ft.com/content/8c8f3c10-9c26-4e27-bc1a-b7c3defb3d95 [Accessed
December 2025]
[14] Seedblink. 2025. Europe’s HealthTech investment landscape in 2025: A deep
dive.
https://seedblink.com/blog/2025-05-30-europes-healthtech-investment-landscape-in-2025-a-deep-dive
[15] European Commission. [No date]. Artificial Intelligence in healthcare.
Available at:
https://health.ec.europa.eu/ehealth-digital-health-and-care/artificial-intelligence-healthcare_en
[Accessed December 2025]
[16] Codina, O. 2025. Code meets care: 20 European HealthTech startups to watch
in 2025 and beyond. EU-Startups. Available at:
https://www.eu-startups.com/2025/06/code-meets-care-20-european-healthtech-startups-to-watch-in-2025-and-beyond
[Accessed December 2025]
[17] Protogiros et al. 2025. Achieving digital transformation in cancer care
across Europe: Practical recommendations from the TRANSiTION project. Journal of
Cancer Policy. Available at:
https://www.sciencedirect.com/science/article/pii/S2213538325000281 [Accessed
December 2025]
[18] R-Health Consult. [no date]. The case for investing in a healthier future
for the European Union. EFPIA. Available at:
https://www.efpia.eu/media/xpkbiap5/the-case-for-investing-in-a-healthier-future-for-the-european-union.pdf
[Accessed December 2025]
[19] Pousette A., Hofmarcher T. 2024.Tackling inequalities in cancer care in the
European Union. Available at:
https://ihe.se/en/rapport/tackling-inequalities-in-cancer-care-in-the-european-union-2/
[Accessed December 2025]
[20] Efpia. 2025. Comparator Report Cancer in Europe 2025. Available at:
https://www.efpia.eu/media/0fbdi3hh/infographic-comparator-report-cancer-in-europe.pdf
[Accessed December 2025]
[21] Garau, E. et al. 2025. The Transformative Value of Cancer Medicines in
Europe. Dolon Ltd. Available at:
https://dolon.com/wp-content/uploads/2025/09/EOP_Investment-Value-of-Oncology-Medicines-White-Paper_2025-09-19-vF.pdf?x16809
[Accessed December 2025]
[22] IQVIA. 2025. EFPIA Patients W.A.I.T. Indicator 2024 Survey. Available at:
https://www.efpia.eu/media/oeganukm/efpia-patients-wait-indicator-2024-final-110425.pdf
[Accessed December 2025]
[23] Visentin M. 2025. Improving equitable access to medicines in Europe must
remain a priority. The Parliament. Available at:
https://www.theparliamentmagazine.eu/partner/article/improving-equitable-access-to-medicines-in-europe-must-remain-a-priority
[Accessed December 2025]
[24] Hofmarcher, T. et al. 2025. Access to novel cancer medicines in Europe:
inequities across countries and their drivers. ESMO Open. Available at:
https://www.esmoopen.com/action/showPdf?pii=S2059-7029%2825%2901679-5 [Accessed
December 2025]
This article is presented by EFPIA with the support of AbbVie
I made a trip back to Europe recently, where I spent the vast majority of my
pharmaceutical career, to share my perspectives on competitiveness at the
European Health Summit. Now that I work in a role responsible for supporting
patient access to medicine globally, I view Europe, and how it compares
internationally, through a new lens, and I have been reflecting further on why
the choices made today will have such a critical impact on where medicines are
developed tomorrow.
Today, many patients around the world benefit from medicines built on European
science and breakthroughs of the last 20 years. Europeans, like me, can be proud
of this contribution. As I look forward, my concern is that we may not be able
to make the same claim in the next 20 years. It’s clear that Europe has a
choice. Investing in sustainable medicines growth and other enabling policies
will, I believe, bring significant benefits. Not doing so risks diminishing
global influence.
> Today, many patients around the world benefit from medicines built on European
> science and breakthroughs of the last 20 years
I reflect on three important points: 1) investment in healthcare benefits
individuals, healthcare and society, but the scale of this benefit remains
underappreciated; 2) connected to this, the underpinning science for future
innovation is increasingly happening elsewhere; and 3) this means the choices we
make today must address both of these trends.
First, let’s use the example of migraine. As I have heard a patient say,
“Migraine will not kill you but neither [will they] let you live.”[1]
Individuals can face being under a migraine attack for more than half of every
month, unable to leave home, maintain a job and engage in society.[2] It is the
second biggest cause of disability globally and the first among young women.[3]
It affects the quality of life of millions of Europeans.[4] From 2011-21 the
economic burden of migraine in Europe due to the loss of working days ranged
from €35-557 billion, depending on the country, representing 1-2 percent of
gross domestic product (GDP).[5]
Overall socioeconomic burden of migraine as percentage of the country’s GDP in
2021
Source: WifOR, The socioeconomic burden of migraine. The case of 6 European
Countries.5
Access to effective therapies could radically improve individuals’ lives and
their ability to return to work.[6] Yet, despite the staggering economic and
personal impacts, in some member states the latest medicines are either not
reimbursed or only available after several treatment failures.[7] Imagine if
Europe shifted its perspective on these conditions, investing to improve not
only health but unlocking the potential for workforce and economic productivity?
Moving to my second point, against this backdrop of underinvestment, where are
scientific advances now happening in our sector?
In recent years it is impressive to see China has become the second-largest drug
developer in the world,[8] and within five years it may lead the innovative
antibodies therapeutics sector,[9] which is particularly promising for complex
areas like oncology.
Cancer is projected to become the leading cause of death in Europe by 2035,[10]
yet the continent’s share of the number of oncology trials dropped from 41
percent in 2013 to 21 percent in 2023.10
Today, antibody-drug conjugates are bringing new hope in hard-to-treat tumor
types,[11] like ovarian,[12] lung[13] and colorectal[14] cancer, and we hope to
see more of these advances in the future. Unfortunately, Europe is no longer at
the forefront of the development of these innovations. This geographical shift
could impact high-quality jobs, the vitality of Europe’s biotech sector and,
most importantly, patients’ outcomes. [15]
> This is why I encourage choices to be made that clearly signal the value
> Europe attaches to medicines
This is why I encourage choices to be made that clearly signal the value Europe
attaches to medicines. This can be done by removing national cost-containment
measures, like clawbacks, that are increasingly eroding the ability of companies
to invest in European R&D. To provide a sense of their impact, between 2012 and
2023, clawbacks and price controls reduced manufacturer revenues by over €1.2
billion across five major EU markets, corresponding to a loss of 4.7 percent in
countries like Spain.[16] Moreover, we should address health technology
assessment approaches in Europe, or mandatory discount policies, which are
simply not adequately accounting for the wider societal value of medicines, such
as in the migraine example, and promoting a short-term approach to investment.
By broadening horizons and choosing a long-term investment strategy for
medicines and the life science sector, Europe will not only enable this
strategic industry to drive global competitiveness but, more importantly, bring
hope to Europeans suffering from health conditions.
AbbVie SA/NV – BE-ABBV-250177 (V1.0) – December 2025
--------------------------------------------------------------------------------
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By Kathryn Kranhold and Jason McLure of The Examination and Rory O’Neill and
Antonia Zimmermann of POLITICO.
This article was reported in collaboration with The Examination, a nonprofit
newsroom that investigates global health threats.
BRUSSELS — When the world’s largest tobacco company needed help lifting
international restrictions on its products, it enlisted an unlikely ally: the
European Union, a leader in tobacco control.
EU officials met with Philip Morris International representatives at least six
times from September 2022 through 2024, according to documents released through
public records requests.
The tobacco giant’s agenda: Enlist EU officials’ help in loosening restrictions
or setting favorable tax rates on its products — including IQOS, a heated
tobacco device key to the company’s future — in 10 countries outside the EU.
Officials with the European Commission, the EU’s executive arm, took action at
least three times that would have benefitted the company, The Examination and
POLITICO found. They published a notice saying Mexico’s ban on new nicotine
products was a possible barrier to free trade. They asked Turkish officials
whether they planned to maintain the country’s requirement that cigarettes
contain a minimum amount of local tobacco. And in a high-level report for EU
officials, they flagged that rule and Turkey’s cigarette tax rate as issues that
could affect ties between it and the EU.
The Commission’s actions regarding Turkey were “of great help for us,” a PMI
representative wrote to staffers at the Commission. “We would like to express
our gratitude in regard of (sic) the actions that you took.”
A Philip Morris International representative thanked European Commission trade
officials for flagging Turkey’s cigarette tax and a rule on domestic tobacco as
possible trade issues. (Redactions by the European Commission. Highlighting by
The Examination)
The revelations, contained in documents released through public information
requests by the French anti-tobacco group Contre-Feu, raise questions about
whether the EU breached its commitment to a global treaty to combat smoking
signed by the EU and member countries.
Guidelines to implement that treaty — the Framework Convention on Tobacco
Control (FCTC) — say that when setting and implementing public health policies,
governments should restrict their dealings with the tobacco industry and
disclose any meetings whenever possible. None of the meetings with PMI or other
industry groups cited in the documents were disclosed, according to The
Examination and POLITICO’s review of the EU’s disclosure websites.
The “fact that EU officials acted upon PMI’s requests signals a troubling
willingness to give the tobacco industry privileged access. That is precisely
what the FCTC was designed to prevent,” said Tilly Metz, a member of the
European Parliament with the Greens. “It undermines both public trust and the
EU’s credibility as a global leader in tobacco control.”
A spokesperson for the European Commission told The Examination and POLITICO
that it “strictly follows” the treaty guidelines. But tobacco products are
covered by EU trade policy, and the Commission can negotiate tariffs and trade
rules, the spokesperson said.
“The Commission does not shape, influence or lobby for specific health policies
in third countries on behalf of any industry,” the spokesperson said.
While industry associations and companies can share concerns on market access in
non-EU countries with the Commission, and the Commission may meet with
complainants to get more information, the spokesperson said such meetings are
“strictly related to trade facilitation and market access.”
European parliamentarians appeared divided over whether the dealings were
improper.
Vytenis Andriukaitis with the Socialists and Democrats and a former EU health
commissioner said the European Commission “cannot represent the interests of
tobacco companies,” nor “press other countries to weaken” their tobacco
controls.
Barry Andrews, a member of the centrist Renew Europe Group, said: “These regular
meetings with big tobacco lobbyists and the flurry of emails should not have
happened.”
By contrast, Stine Bosse, a member of the same political group, said: “The
tobacco industry has every right to employ lobbyists.” However, Bosse added:
“Morally, I stand in a very different place. While they constantly try to
reinvent new products to get people hooked on nicotine and tobacco, I am
fighting for precisely the opposite.”
Philip Morris International did not answer questions from The Examination and
POLITICO about its dealing with EU officials. On its website, the company said
it shares its perspectives with policymakers and it is “particularly active with
respect to policies regarding less harmful alternatives to cigarettes, trade and
fiscal matters, and intellectual property.” (The company is separate from Philip
Morris USA, which is part of Altria Group.)
The Examination and POLITICO have not found evidence that any of the 10
countries targeted by PMI altered their tobacco taxes or regulations following
meetings with EU officials, including where the EU took action with regard to
Mexico and Turkey.
Most of PMI’s entreaties focused on IQOS, which it says is better than
cigarettes because heating tobacco releases fewer toxins than burning it. Public
health experts say the long-term risks of heated tobacco are unknown and
products like IQOS could increase tobacco use.
IQOS devices with heated tobacco sticks. Philip Morris International says IQOS
is better than cigarettes because heating tobacco releases fewer toxins than
burning it. Public health experts say the long-term risks of heated tobacco are
unknown. | Roberto Pfeil/picture alliance via Getty Images
Public health advocates said Commission officials’ actions were especially
surprising because the EU has been one of the strongest supporters of the FCTC.
This year, the Commission proposed hiking EU-wide taxes on most tobacco products
and setting minimum taxes for vapes and heated tobacco for the first time.
Health Commissioner Olivér Várhelyi has pledged to drive e-cigarette taxes even
higher; his tax counterpart, Wopke Hoekstra, has called vapes the “revenge of
the tobacco industry.”
The countries that PMI sought help with were outside the EU. Nearly all of them
— Argentina, Brazil, India, Mexico, Singapore, Thailand, Turkey and Vietnam —
had banned heated tobacco. Taiwan had what PMI described as a burdensome
approval process. Japanese leaders were in discussions to raise taxes on heated
tobacco to the same rate as cigarettes.
Philip Morris International asked for the EU’s help in loosening restrictions or
setting favorable tax rates on its IQOS product in 10 countries outside the EU.
(Redactions by the European Commission. Highlighting by The Examination)
PMI officials wanted people in those countries to be able to buy IQOS as easily
as cigarettes. The company calls IQOS part of its “dream team” of alternative
nicotine products, including e-cigarettes and nicotine pouches, that are meant
to offset declining cigarette consumption.
So the company sought help in the EU’s distinctive 15-story glass trade
building, the Charlemagne, in Brussels.
PMI SEEKS HELP IN MEXICO
Mexico was the first country that PMI sought help with, according to the
documents.
That country was a key market for IQOS, but a ban on vapes and heated tobacco
was set to go into effect in December 2022.
In an investor meeting on Sept. 6, 2022, an analyst asked about IQOS’ “lack of
success” in the Americas. Emmanuel Babeau, the company’s chief financial
officer, blamed “some restrictions” in Mexico but said, “it’s going to be a very
successful market for IQOS once we can really sell the device really without any
issue.”
That same day, company staff had an online meeting with EU officials to discuss
the ban. It was one of several discussions about Mexico.
After the ban went into effect, PMI sought more help from EU officials. In an
April 3, 2023, email, an executive at the company’s Swiss office asked for
another meeting, explaining that Mexico’s “business environment is still marked
by uncertainty, judicial processes, interpretations, and doubtful, temporary and
unclear administrative acts.”
After a ban on vapes and heated tobacco went into effect in Mexico, Philip
Morris International sought more help from EU officials. (Redactions by the
European Commission. Highlighting by The Examination)
Soon after the email, European trade officials issued what is known as a barrier
to trade notice, reporting Mexico’s IQOS ban as a potential trade treaty
violation. PMI representatives and trade officials met later that month, when
the company contended similar bans in Argentina, Brazil and Vietnam were trade
barriers, according to a Commission report summarizing the meeting.
The Commission spokesperson said it had acted in response to a formal complaint
that “involved discriminatory treatment of like products” and that it did not
undertake any further action regarding Mexico.
Mexico’s Supreme Court struck down the ban in November 2024, allowing PMI to
continue selling IQOS there.
The correspondence shows how PMI leveraged its status as a major European
employer and exporter. The company employed more than 21,500 people in Europe as
of 2023 and had 20 manufacturing sites there.
In one email, a PMI representative told a European trade official that a meeting
would be a “good opportunity to update you [on] the most recent data on EU
exports in the tobacco sector and PMI’s investments in the EU.”
OFFICIALS QUESTION TURKEY’S TAXES, RULES ON LOCAL TOBACCO
EU officials also assisted PMI in trying to change rules on cigarettes.
In July 2023, a company representative complained to EU officials about Turkey’s
cigarette tax, saying in an email that Turkey had “one of the highest ad valorem
duty levels in the world.”
The representative also flagged Turkey’s “local content” rule, which required
that cigarettes made and sold in the country contain a certain amount of
domestic tobacco.
The PMI representative wrote that the company had “prepared a few suggestions”
for the Commission’s upcoming report on Turkey’s economic and diplomatic
relationships with the EU.
That report, which came out in November 2023, flagged Turkey’s taxes and the
local content rule. That elicited the email from PMI thanking EU officials for
their help.
Meanwhile, the company was pushing European Commission officials to raise the
local content rule again, but in a different forum: an upcoming World Trade
Organization (WTO) review of Turkey’s trade policies.
PMI provided EU trade officials with questions to ask Turkey. EU officials then
submitted a question prior to the review, asking whether the local content
requirement for tobacco and other industries would continue, according to
meeting minutes.
The Commission spokesperson did not directly answer questions from The
Examination and POLITICO about its actions regarding Turkey.
Turkey has not changed its requirements on local tobacco or its tax rate.
MEETINGS PART OF A MULTIMILLION-DOLLAR LOBBYING EFFORT
The meetings are part of an industry lobby that spends $16.2 million (14 million
euros) a year in the EU, according to a report by Contre-Feu and STOP, another
anti-tobacco group, released Wednesday.
Contre-Feu mapped a network of 49 organizations and companies, including Philip
Morris International and British American Tobacco, that lobbied the European
Commission and Parliament to weaken tobacco regulations and set lower taxes on
new nicotine products, both within and outside the EU. (British American Tobacco
did not respond to requests for comment.)
The interactions between the tobacco industry and EU officials appear to be
extensive, according to the documents. They include several dozen email
exchanges and refer to at least nine meetings between EU officials and tobacco
companies or industry-supported groups.
In addition to the six meetings with PMI, there were three other meetings with
tobacco representatives. Trade staff met with three other companies and a
tobacco trade group in March 2024 to hear their requests for more favorable
tariff rules for new nicotine products. In a separate video conference, British
American Tobacco asked trade staff to intervene at a WTO hearing over Saudi
Arabia’s proposed tax hike on e-cigarette cartridges. (The EU did not take
action, according to the documents.) And in a third meeting, the EU’s former
agriculture commissioner, a Polish member of the EU parliament and two tobacco
farming lobby groups discussed tobacco subsidies and the Commission’s position
on the global tobacco treaty.
Nathalie Darge, secretary general of Tobacco Europe, the trade group included in
one of those meetings, said its input focused on technical requirements and that
it wanted to “ensure legal certainty for operators and customs authorities.”
One European Commission report recapping a meeting with PMI was sent to 32 trade
department officials and staff, including EU representatives assigned to Mexico,
Brazil, Argentina and Vietnam and division directors.
Contre-Feu wrote that the dealings between government officials and tobacco
representatives showed that “current rules to limit industry influence are
falling short and European policymakers continue to be heavily lobbied by the
tobacco industry and those working on its behalf.”
PMI’s efforts are part of a long history of the tobacco industry using trade and
investment pacts to expand markets and undermine health policies, said Suzanne
Zhou, who works for the World Health Organization FCTC Knowledge Hub on Legal
Challenges and a senior fellow at the Melbourne Law School in Australia.
“Tobacco companies have lost the argument from a health perspective,” Zhou said.
“So they are reframing the issue as a trade issue in the hopes that they can
advance their interests in that forum instead.”
In the 1980s, the U.S. Trade Representative threatened sanctions if Japan,
Taiwan, South Korea and Thailand didn’t open their markets to U.S. cigarette
companies. A study later concluded that cigarette consumption in those four
markets was nearly 10 percent higher than it would have been if they had
remained closed to U.S. companies.
More recently, Australia and Uruguay faced trade litigation from the industry or
industry-aligned governments over their tobacco control policies.
COMMISSION CRITICIZED FOR UNDISCLOSED MEETINGS
Contre-Feu contended that the documents also show that EU officials didn’t
disclose meetings with the industry when they should have.
To aid countries in implementing the tobacco treaty, delegates wrote a set of
guidelines. They state that when setting and implementing public health
policies, interactions with the tobacco industry should be limited to what is
strictly necessary for effective regulation. Interactions should be conducted in
public and disclosed whenever possible. And the guidelines emphasize that “all
branches of government” should be made aware of industry efforts to interfere
with policies.
The Commission spokesperson said that’s exactly what it does: “Meetings with the
tobacco industry are avoided, unless they are strictly necessary. If the
applicable conditions are met, meetings are held in a fully transparent manner
and are appropriately documented.”
But EU trade officials did not disclose any of these meetings on the website
where the trade department reports such contacts. One batch of documents was
released through a request for access; another batch was obtained by Contre-Feu.
One of the meetings not disclosed by trade officials occurred in July 2023.
Global health leaders were scheduled to meet that November to update the FCTC.
The European Commission was considering supporting strict limitations on heated
tobacco products.
A Commission report summarizing a July 19, 2023, meeting with PMI said that the
company had “alerted” the Commission about language “calling on WHO members to
adopt import bans on heated tobacco products.”
The company asserted that EU tobacco policy should take into account WTO
agreements, which the company has contended would preclude countries from
banning IQOS.
Philip Morris International met with European Commission trade officials in July
2023 to discuss a proposed change to a global tobacco control treaty that would
have banned heated tobacco. Though such meetings are supposed to be disclosed,
this one wasn’t. (Redactions by the European Commission. Highlighting by The
Examination)
The documents don’t say anything about whether the Commission took action, and
tobacco-friendly countries in the EU such as Italy and Greece pushed back
against restrictive guidelines. But in the end, the Commission took no position
on heated tobacco— a victory for the industry.
During the period covered by the documents, the EU required only high-ranking
Commission officials to report meetings with companies or special-interest
groups. In December 2024, the Commission tightened rules to require disclosure
by additional staff. It’s unclear whether those rules would’ve required
disclosure of these meetings.
Former EU ombudsman, Emily O’Reilly, found other instances in which the
Commission didn’t disclose meetings with the tobacco industry, which she
concluded failed to meet transparency rules required under international law.
Contre-Feu has urged the EU to tighten transparency guidelines even further by
extending disclosure requirements to all staff, among other things.
The group said in its report that the extensive lobbying and lack of disclosure
“reveal either a repeated violation of the FCTC by the European Commission or,
at the very least, an insufficient implementation of the treaty’s measures.”
Mathieu Tourliere of Proceso contributed reporting.
STOP has received support from Bloomberg Philanthropies, which also provides
financial support to The Examination. The Examination operates independently and
is solely responsible for its content.
Correction: This story has been corrected to say that the report on tobacco
industry lobbying was jointly published by Contre-Feu and STOP, and that STOP
has received support from Bloomberg Philanthropies.
Rick Pazdur, the FDA’s top drug regulator, told staff Tuesday he submitted his
resignation to the agency, an abrupt departure weeks after he was convinced by
Commissioner Marty Makary to take the post to help bring stability to an agency
reeling from months of upheaval, according to four people familiar with the
decision granted anonymity to discuss the move.
The decision — which comes days after top vaccine regulator Vinay Prasad said
the agency would ratchet up regulatory requirements for new vaccines — is almost
certain to raise new questions about Makary’s leadership of the FDA.
Pazdur in recent weeks clashed with Makary over the Commissioner’s National
Priority Voucher program, according to media reports.
That program — which aims to speed final review of drugs that address health
priorities, pose a transformative innovative impact, address an unmet medical
need, help onshoring efforts or increase affordability — was also criticized by
Pazdur’s predecessor, George Tidmarsh. FDA experts have worried the involvement
of political appointees in the process of choosing which firms receive a voucher
could raise questions about the program’s integrity.
STAT first reported the news of Pazdur’s decision to retire. It is unclear if
the decision is final — one person familiar with the decision said the longtime
cancer drug regulator has 30 days to change his decision.
“We respect Dr. Pazdur’s decision to retire and honor his 26 years of
distinguished service at the FDA,” an FDA spokesperson said in a statement. “As
the founding director of the Oncology Center of Excellence, he leaves a legacy
of cross-center regulatory innovation that strengthened the agency and advanced
care for countless patients. His leadership, vision, and dedication will
continue to shape the FDA for years to come.”
The White House and Pazdur did not immediately respond to requests for comment.
Pazdur, a 26-year agency veteran, initially rebuffed efforts by Makary to
convince him to assume leadership of the FDA’s Center for Drug Evaluation and
Research — but ultimately agreed to take the job after being assured he would be
given autonomy in the role free from political influence and the ability to
rehire staff.