This article is presented by EFPIA with the support of AbbVie
I made a trip back to Europe recently, where I spent the vast majority of my
pharmaceutical career, to share my perspectives on competitiveness at the
European Health Summit. Now that I work in a role responsible for supporting
patient access to medicine globally, I view Europe, and how it compares
internationally, through a new lens, and I have been reflecting further on why
the choices made today will have such a critical impact on where medicines are
developed tomorrow.
Today, many patients around the world benefit from medicines built on European
science and breakthroughs of the last 20 years. Europeans, like me, can be proud
of this contribution. As I look forward, my concern is that we may not be able
to make the same claim in the next 20 years. It’s clear that Europe has a
choice. Investing in sustainable medicines growth and other enabling policies
will, I believe, bring significant benefits. Not doing so risks diminishing
global influence.
> Today, many patients around the world benefit from medicines built on European
> science and breakthroughs of the last 20 years
I reflect on three important points: 1) investment in healthcare benefits
individuals, healthcare and society, but the scale of this benefit remains
underappreciated; 2) connected to this, the underpinning science for future
innovation is increasingly happening elsewhere; and 3) this means the choices we
make today must address both of these trends.
First, let’s use the example of migraine. As I have heard a patient say,
“Migraine will not kill you but neither [will they] let you live.”[1]
Individuals can face being under a migraine attack for more than half of every
month, unable to leave home, maintain a job and engage in society.[2] It is the
second biggest cause of disability globally and the first among young women.[3]
It affects the quality of life of millions of Europeans.[4] From 2011-21 the
economic burden of migraine in Europe due to the loss of working days ranged
from €35-557 billion, depending on the country, representing 1-2 percent of
gross domestic product (GDP).[5]
Overall socioeconomic burden of migraine as percentage of the country’s GDP in
2021
Source: WifOR, The socioeconomic burden of migraine. The case of 6 European
Countries.5
Access to effective therapies could radically improve individuals’ lives and
their ability to return to work.[6] Yet, despite the staggering economic and
personal impacts, in some member states the latest medicines are either not
reimbursed or only available after several treatment failures.[7] Imagine if
Europe shifted its perspective on these conditions, investing to improve not
only health but unlocking the potential for workforce and economic productivity?
Moving to my second point, against this backdrop of underinvestment, where are
scientific advances now happening in our sector?
In recent years it is impressive to see China has become the second-largest drug
developer in the world,[8] and within five years it may lead the innovative
antibodies therapeutics sector,[9] which is particularly promising for complex
areas like oncology.
Cancer is projected to become the leading cause of death in Europe by 2035,[10]
yet the continent’s share of the number of oncology trials dropped from 41
percent in 2013 to 21 percent in 2023.10
Today, antibody-drug conjugates are bringing new hope in hard-to-treat tumor
types,[11] like ovarian,[12] lung[13] and colorectal[14] cancer, and we hope to
see more of these advances in the future. Unfortunately, Europe is no longer at
the forefront of the development of these innovations. This geographical shift
could impact high-quality jobs, the vitality of Europe’s biotech sector and,
most importantly, patients’ outcomes. [15]
> This is why I encourage choices to be made that clearly signal the value
> Europe attaches to medicines
This is why I encourage choices to be made that clearly signal the value Europe
attaches to medicines. This can be done by removing national cost-containment
measures, like clawbacks, that are increasingly eroding the ability of companies
to invest in European R&D. To provide a sense of their impact, between 2012 and
2023, clawbacks and price controls reduced manufacturer revenues by over €1.2
billion across five major EU markets, corresponding to a loss of 4.7 percent in
countries like Spain.[16] Moreover, we should address health technology
assessment approaches in Europe, or mandatory discount policies, which are
simply not adequately accounting for the wider societal value of medicines, such
as in the migraine example, and promoting a short-term approach to investment.
By broadening horizons and choosing a long-term investment strategy for
medicines and the life science sector, Europe will not only enable this
strategic industry to drive global competitiveness but, more importantly, bring
hope to Europeans suffering from health conditions.
AbbVie SA/NV – BE-ABBV-250177 (V1.0) – December 2025
--------------------------------------------------------------------------------
[1] The Parliament Magazine,
https://www.theparliamentmagazine.eu/partner/article/unmet-medical-needs-and-migraine-assessing-the-added-value-for-patients-and-society,
Last accessed December 2025.
[2] The Migraine Trust;
https://migrainetrust.org/understand-migraine/types-of-migraine/chronic-migraine/,
Last accessed December 2025.
[3] Steiner TJ, et al; Lifting The Burden: the Global Campaign against Headache.
Migraine remains second among the world’s causes of disability, and first among
young women: findings from GBD2019. J Headache Pain. 2020 Dec 2;21(1):137
[4] Coppola G, Brown JD, Mercadante AR, Drakeley S, Sternbach N, Jenkins A,
Blakeman KH, Gendolla A. The epidemiology and unmet need of migraine in five
european countries: results from the national health and wellness survey. BMC
Public Health. 2025 Jan 21;25(1):254. doi: 10.1186/s12889-024-21244-8.
[5] WifOR. Calculating the Socioeconomic Burden of Migraine: The Case of 6
European Countries. Available at:
[https://www.wifor.com/en/download/the-socioeconomic-burden-of-migraine-the-case-of-6-european-countries/?wpdmdl=358249&refresh=687823f915e751752703993].
Accessed June 2025.
[6] Seddik AH, Schiener C, Ostwald DA, Schramm S, Huels J, Katsarava Z. Social
Impact of Prophylactic Migraine Treatments in Germany: A State-Transition and
Open Cohort Approach. Value Health. 2021 Oct;24(10):1446-1453. doi:
10.1016/j.jval.2021.04.1281
[7] Moisset X, Demarquay G, et al., Migraine treatment: Position paper of the
French Headache Society. Rev Neurol (Paris). 2024 Dec;180(10):1087-1099. doi:
10.1016/j.neurol.2024.09.008.
[8] The Economist,
https://www.economist.com/china/2025/11/23/chinese-pharma-is-on-the-cusp-of-going-global,
Last accessed December 2025.
[9] Crescioli S, Reichert JM. Innovative antibody therapeutic development in
China compared with the USA and Europe. Nat Rev Drug Discov. Published online
November 7, 2025.
[10] Manzano A., Svedman C., Hofmarcher T., Wilking N.. Comparator Report on
Cancer in Europe 2025 – Disease Burden, Costs and Access to Medicines and
Molecular Diagnostics. EFPIA, 2025. [IHE REPORT 2025:2, page 20]
[11] Armstrong GB, Graham H, Cheung A, Montaseri H, Burley GA, Karagiannis SN,
Rattray Z. Antibody-drug conjugates as multimodal therapies against
hard-to-treat cancers. Adv Drug Deliv Rev. 2025 Sep;224:115648. doi:
10.1016/j.addr.2025.115648. Epub 2025 Jul 11. PMID: 40653109..
[12] Narayana, R.V.L., Gupta, R. Exploring the therapeutic use and outcome of
antibody-drug conjugates in ovarian cancer treatment. Oncogene 44, 2343–2356
(2025). https://doi.org/10.1038/s41388-025-03448-3
[13] Coleman, N., Yap, T.A., Heymach, J.V. et al. Antibody-drug conjugates in
lung cancer: dawn of a new era?. npj Precis. Onc. 7, 5 (2023).
https://doi.org/10.1038/s41698-022-00338-9
[14] Wang Y, Lu K, Xu Y, Xu S, Chu H, Fang X. Antibody-drug conjugates as
immuno-oncology agents in colorectal cancer: targets, payloads, and therapeutic
synergies. Front Immunol. 2025 Nov 3;16:1678907. doi:
10.3389/fimmu.2025.1678907. PMID: 41256852; PMCID: PMC12620403.
[15] EFPIA, Improving EU Clinical Trials: Proposals to Overcome Current
Challenges and Strengthen the Ecosystem,
efpias-list-of-proposals-clinical-trials-15-apr-2025.pdf, Last accessed December
2025.
[16] The EU General Pharmaceutical Legislation & Clawbacks, © Vital
Transformation BVBA, 2024.
Tag - healthcare
LONDON — The U.K. has imposed new sanctions on senior commanders of the Rapid
Support Forces (RSF) amid escalating atrocities in Sudan.
The move aims at key figures accused of mass killings, sexual violence and
targeted attacks on civilians in El Fasher, including Abdul Rahim Hamdan Dagalo,
the RSF’s deputy leader and brother of commander Mohamed “Hemedti” Dagalo.
Three other senior RSF officers will also now face asset freezes and travel bans
to the U.K.
Foreign Secretary Yvette Cooper said the sanctions sent a message that
atrocities “cannot and will not go unpunished.”
While the U.K. has targeted other RSF figures before, the paramilitary group’s
recent sharing of footage of their own alleged crimes has made it easier to
establish the basis for sanctions.
The penalties announced Friday coincide with a fresh £21 million aid package
intended to provide food, clean water, healthcare and protection for tens of
thousands caught in what the U.K. government has termed the world’s worst
humanitarian crisis. The administration in London has been under pressure from
lawmakers to do more to stop the bloodshed.
The U.K.’s action follows the U.S. decision this week to sanction a network it
says is recruiting former Colombian soldiers to fight in Sudan’s civil war,
while the European Union has also targeted RSF leadership for alleged crimes in
Darfur.
Sudan has been locked in a civil war for two and a half years, with the Sudanese
Armed Forces pitted against the Rapid Support Forces paramilitary group, which
international institutions have accused the United Arab Emirates of backing.
Since becoming foreign secretary, Cooper has sought to place particular emphasis
on the conflict in Sudan and has discussed it with her U.S. counterpart Marco
Rubio on several occasions.
Donald Trump signaled a new interest in ending the violence in Sudan after
meeting Saudi Crown Prince Mohammed Bin Salman in November, but it’s not yet
clear if that will be sustained.
After more than three decades in the pharmaceutical industry, I know one thing:
science transforms lives, but policy determines whether innovation thrives or
stalls. That reality shapes outcomes for patients — and for Europe’s
competitiveness. Today, Europeans stand at a defining moment. The choices we
make now will determine whether Europe remains a global leader in life sciences
or we watch that leadership slip away.
It’s worth reminding ourselves of the true value of Europe’s life sciences
industry and the power we have as a united bloc to protect it as a European
good.
Europe has an illustrious track record in medical discovery, from the first
antibiotics to the discovery of DNA and today’s advanced biologics. Still today,
our region remains an engine of medical breakthroughs, powered by an
extraordinary ecosystem of innovators in the form of start-ups, small and
medium-sized enterprises, academic labs, and university hospitals. This strength
benefits patients through access to clinical trials and cutting-edge treatments.
It also makes life sciences a strategic pillar of Europe’s economy.
The economic stakes
Life sciences is not just another industry for Europe. It’s a growth engine, a
source of resilience and a driver of scientific sovereignty. The EU is already
home to some of the world’s most talented scientists, thriving academic
institutions and research clusters, and a social model built on universal access
to healthcare. These assets are powerful, yet they only translate into future
success if supported by a legislative environment that rewards innovation.
> Life sciences is not just another industry for Europe. It’s a growth engine, a
> source of resilience and a driver of scientific sovereignty.
This is also an industry that supports 2.3 million jobs and contributes over
€200 billion to the EU economy each year — more than any other sector. EU
pharmaceutical research and development spending grew from €27.8 billion in 2010
to €46.2 billion in 2022, an average annual increase of 4.4 percent. A success
story, yes — but one under pressure.
While Europe debates, others act
Over the past two decades, Europe has lost a quarter of its share of global
investment to other regions. This year — for the first time — China overtook
both the United States and Europe in the number of new molecules discovered.
China has doubled its share of industry sponsored clinical trials, while
Europe’s share has halved, leaving 60,000 European patients without the
opportunity to participate in trials of the next generation of treatments.
Why does this matter? Because every clinical trial site that moves elsewhere
means a patient in Europe waits longer for the next treatment — and an ecosystem
slowly loses competitiveness.
Policy determines whether innovation can take root. The United States and Asia
are streamlining regulation, accelerating approvals and attracting capital at
unprecedented scale. While Europe debates these matters, others act.
A world moving faster
And now, global dynamics are shifting in unprecedented ways. The United States’
administration’s renewed push for a Most Favored Nation drug pricing policy —
designed to tie domestic prices to the lowest paid in developed markets —
combined with the potential removal of long-standing tariff exemptions for
medicines exported from Europe, marks a historic turning point.
A fundamental reordering of the pharmaceutical landscape is underway. The
message is clear: innovation competitiveness is now a geopolitical priority.
Europe must treat it as such.
A once-in-a-generation reset
The timing couldn’t be better. As we speak, Europe is rewriting the
pharmaceutical legislation that will define the next 20 years of innovation.
This is a rare opportunity, but only if reforms strengthen, rather than weaken,
Europe’s ability to compete in life sciences.
To lead globally, Europe must make choices and act decisively. A triple A
framework — attract, accelerate, access — makes the priorities clear:
* Attract global investment by ensuring strong intellectual property
protection, predictable regulation and competitive incentives — the
foundations of a world-class innovation ecosystem.
* Accelerate the path from science to patients. Europe’s regulatory system must
match the speed of scientific progress, ensuring that breakthroughs reach
patients sooner.
* Ensure equitable and timely access for all European patients. No innovation
should remain inaccessible because of administrative delays or fragmented
decision-making across 27 systems.
These priorities reinforce each other, creating a virtuous cycle that
strengthens competitiveness, improves health outcomes and drives sustainable
growth.
> Europe has everything required to shape the future of medicine: world-class
> science, exceptional talent, a 500-million-strong market and one of the most
> sophisticated pharmaceutical manufacturing bases in the world.
Despite flat or declining public investment in new medicines across most member
states over the past 20 years, the research-based pharmaceutical industry has
stepped up, doubling its contributions to public pharmaceutical expenditure from
12 percent to 24 percent between 2018 and 2023. In effect, we have financed our
own innovation. No other sector has done this at such scale. But this model is
not sustainable. Pharmaceutical innovation must be treated not as a cost to
contain, but as a strategic investment in Europe’s future.
The choice before us
Europe has everything required to shape the future of medicine: world-class
science, exceptional talent, a 500-million-strong market and one of the most
sophisticated pharmaceutical manufacturing bases in the world.
What we need now is an ambition equal to those assets.
If we choose innovation, we secure Europe’s jobs, research and competitiveness —
and ensure European patients benefit first from the next generation of medical
breakthroughs. A wrong call will be felt for decades.
The next chapter for Europe is being written now. Let us choose the path that
keeps Europe leading, competing and innovating: for our economies, our societies
and, above all, our patients. Choose Europe.
--------------------------------------------------------------------------------
Disclaimer
POLITICAL ADVERTISEMENT
* The sponsor is European Federation of Pharmaceutical Industries and
Associations (EFPIA)
* The ultimate controlling entity is European Federation of Pharmaceutical
Industries and Associations (EFPIA)
* The political advertisement is linked to the Critical Medicines Act.
More information here.
Europe’s security does not depend solely on our physical borders and their
defense. It rests on something far less visible, and far more sensitive: the
digital networks that keep our societies, economies and democracies functioning
every second of the day.
> Without resilient networks, the daily workings of Europe would grind to a
> halt, and so too would any attempt to build meaningful defense readiness.
A recent study by Copenhagen Economics confirms that telecom operators have
become the first line of defense in Europe’s security architecture. Their
networks power essential services ranging from emergency communications and
cross-border healthcare to energy systems, financial markets, transport and,
increasingly, Europe’s defense capabilities. Without resilient networks, the
daily workings of Europe would grind to a halt, and so too would any attempt to
build meaningful defense readiness.
This reality forces us to confront an uncomfortable truth: Europe cannot build
credible defense capabilities on top of an economically strained, structurally
fragmented telecom sector. Yet this is precisely the risk today.
A threat landscape outpacing Europe’s defenses
The challenges facing Europe are evolving faster than our political and
regulatory systems can respond. In 2023 alone, ENISA recorded 188 major
incidents, causing 1.7 billion lost user-hours, the equivalent of taking entire
cities offline. While operators have strengthened their systems and outage times
fell by more than half in 2024 compared with the previous year, despite a
growing number of incidents, the direction of travel remains clear: cyberattacks
are more sophisticated, supply chains more vulnerable and climate-related
physical disruptions more frequent. Hybrid threats increasingly target civilian
digital infrastructure as a way to weaken states. Telecom networks, once
considered as technical utilities, have become a strategic asset essential to
Europe’s stability.
> Europe cannot deploy cross-border defense capabilities without resilient,
> pan-European digital infrastructure. Nor can it guarantee NATO
> interoperability with 27 national markets, divergent rules and dozens of
> sub-scale operators unable to invest at continental scale.
Our allies recognize this. NATO recently encouraged members to spend up to 1.5
percent of their GDP on protecting critical infrastructure. Secretary General
Mark Rutte also urged investment in cyber defense, AI, and cloud technologies,
highlighting the military benefits of cloud scalability and edge computing – all
of which rely on high-quality, resilient networks. This is a clear political
signal that telecom security is not merely an operational matter but a
geopolitical priority.
The link between telecoms and defense is deeper than many realize. As also
explained in the recent Arel report, Much More than a Network, modern defense
capabilities rely largely on civilian telecom networks. Strong fiber backbones,
advanced 5G and future 6G systems, resilient cloud and edge computing, satellite
connectivity, and data centers form the nervous system of military logistics,
intelligence and surveillance. Europe cannot deploy cross-border defense
capabilities without resilient, pan-European digital infrastructure. Nor can it
guarantee NATO interoperability with 27 national markets, divergent rules and
dozens of sub-scale operators unable to invest at continental scale.
Fragmentation has become one of Europe’s greatest strategic vulnerabilities.
The reform Europe needs: An investment boost for digital networks
At the same time, Europe expects networks to become more resilient, more
redundant, less dependent on foreign technology and more capable of supporting
defense-grade applications. Security and resilience are not side tasks for
telecom operators, they are baked into everything they do. From procurement and
infrastructure design to daily operations, operators treat these efforts as core
principles shaping how networks are built, run and protected. Therefore, as the
Copenhagen Economics study shows, the level of protection Europe now requires
will demand substantial additional capital.
> It is unrealistic to expect world-class, defense-ready infrastructure to
> emerge from a model that has become structurally unsustainable.
This is the right ambition, but the economic model underpinning the sector does
not match these expectations. Due to fragmentation and over-regulation, Europe’s
telecom market invests less per capita than global peers, generates roughly half
the return on capital of operators in the United States and faces rising costs
linked to expanding security obligations. It is unrealistic to expect
world-class, defense-ready infrastructure to emerge from a model that has become
structurally unsustainable.
A shift in policy priorities is therefore essential. Europe must place
investment in security and resilience at the center of its political agenda.
Policy must allow this reality to be reflected in merger assessments, reduce
overlapping security rules and provide public support where the public interest
exceeds commercial considerations. This is not state aid; it is strategic social
responsibility.
Completing the single market for telecommunications is central to this agenda. A
fragmented market cannot produce the secure, interoperable, large-scale
solutions required for modern defense. The Digital Networks Act must simplify
and harmonize rules across the EU, supported by a streamlined governance that
distinguishes between domestic matters and cross-border strategic issues.
Spectrum policy must also move beyond national silos, allowing Europe to avoid
conflicts with NATO over key bands and enabling coherent next-generation
deployments.
Telecom policy nowadays is also defense policy. When we measure investment gaps
in digital network deployment, we still tend to measure simple access to 5G and
fiber. However, we should start considering that — if security, resilience and
defense-readiness are to be taken into account — the investment gap is much
higher that the €200 billion already estimated by the European Commission.
Europe’s strategic choice
The momentum for stronger European defense is real — but momentum fades if it is
not seized. If Europe fails to modernize and secure its telecom infrastructure
now, it risks entering the next decade with a weakened industrial base, chronic
underinvestment, dependence on non-EU technologies and networks unable to
support advanced defense applications. In that scenario, Europe’s democratic
resilience would erode in parallel with its economic competitiveness, leaving
the continent more exposed to geopolitical pressure and technological
dependency.
> If Europe fails to modernize and secure its telecom infrastructure now, it
> risks entering the next decade with a weakened industrial base, chronic
> underinvestment, dependence on non-EU technologies and networks unable to
> support advanced defense applications.
Europe still has time to change course and put telecoms at the center of its
agenda — not as a technical afterthought, but as a core pillar of its defense
strategy. The time for incremental steps has passed. Europe must choose to build
the network foundations of its security now or accept that its strategic
ambitions will remain permanently out of reach.
--------------------------------------------------------------------------------
Disclaimer
POLITICAL ADVERTISEMENT
* The sponsor is Connect Europe AISBL
* The ultimate controlling entity is Connect Europe AISBL
* The political advertisement is linked to advocacy on EU digital, telecom and
industrial policy, including initiatives such as the Digital Networks Act,
Digital Omnibus, and connectivity, cybersecurity, and defence frameworks
aimed at strengthening Europe’s digital competitiveness.
More information here.
PARIS — Foreign pensioners who dream of spending their retirement under the sun
in the French Riviera might have to reconsider their plans if their free health
care gets axed.
France wants non-European Union pensioners who are currently benefitting from
the public health care system to start paying for it. It’s a move that would
particularly affect American retirees, who have flocked to one of Europe’s most
generous welfare states not only for its food, scenery and culture, but also, in
some cases, for its world-class free health care.
“It is a matter of fairness,” François Gernigon, the lawmaker who put forward
the proposal, told POLITICO. “If you are a French citizen and you move to the
U.S., you don’t have reciprocity, you don’t benefit from free social security.”
Under French law, non-working citizens from outside the EU who have a long-stay
visa and can prove they have sufficient pension or capital revenue (more than
€23,000 annually) as well as private health care insurance can, after three
months, obtain a carte vitale, which gives them free access to public health
care.
At that point, they can annul their previous private health insurance and
benefit from the French one. It’s become a popular choice for U.S. retirees in
recent years.
But a majority of French lawmakers wants to put an end to that situation and
make them pay a minimum contribution.
France wants non-European Union pensioners who are currently benefitting from
the public health care system to start paying for it. | Stephane de Sakutin/AFP
via Getty Images
That idea already passed in two branches of the parliament this month during
budgetary discussions, and could see the light as soon as next year as the
government has also backed it.
Gernigon said that even U.S. expats have told him they don’t find the current
situation normal and that they are ready to contribute more.
Under the latest version of the proposal, as modified by the French Senate, only
non-EU citizens who are not paying taxes or contributing to other welfare
programs in France would be required to pay the new minimum contribution.
Lawmakers have not fixed the contribution amount as it will be up to the
government to do it later. For Gernigon, the value could vary depending on the
level of health care coverage, but it would still be cheaper than private
insurance in the U.S. or abroad which, he said, costs around €300 to €500 per
month.
The debate comes as France struggles to cut spending and bring down its budget
deficit to 5 percent of gross domestic product next year.
Gernigon said he had not yet evaluated how much revenue these new contributions
would raise, but acknowledged that his main goal is fairness rather than fixing
France’s budget problems.
“This is not what is going to fill the hole in the social security budget,” he
said.
As trilogue discussions on the Critical Medicines Act (CMA) approach, its
potential effects on medicine supply, patient access and Europe’s
competitiveness are increasingly in focus. From an industry standpoint, several
considerations are central to understanding how this act can best achieve
its objectives and support a robust pharmaceutical ecosystem in Europe.
Keeping the CMA focused where it matters
Much of the debate around the CMA has centered on its promises to strengthen the
availability and security of supply of critical medicines in the EU while
improving accessibility to other medicines. These are goals that our industry
fully supports.
The European Commission’s proposal is designed to focus on critical medicines,
with a vulnerability assessment foreseen to identify which products are truly at
risk of disruption and tailor solutions accordingly. Alongside critical
medicines, the proposal also introduces a new definition of ‘medicinal products
of common interest’. Under current wording, this would include any medicine
unavailable in at least three member states, regardless of
the underlying reason.
Such a broad definition risks turning a targeted framework for resilience into
an all-encompassing mechanism covering almost every medicine on the market,
blurring the distinction between supply and access challenges. These are
fundamentally different issues that require fundamentally different policy
tools.
> Applying the CMA’s tools across the entire medicines market would dilute
> priorities, stretch healthcare budgets and create administrative burdens for
> industry without delivering real benefits for patients.
The act will be far more effective if it remains focused on where the risks are
greatest — in other words, by limiting the ‘medicinal products of common
interest’ definition to cases of demonstrable market failure and directing
measures toward genuinely critical medicines with a proven risk of supply
disruption.
Fixing supply and access hurdles needs more than joint procurement
The CMA places joint procurement at the center of its strategy to address both
supply and access challenges. While this approach can contribute to improving
availability in certain circumstances, joint procurement will only deliver
lasting results if it is designed to address the underlying causes of access
delays and shortages, which vary across geographies and products.
For medicines where the main challenge lies in fragile supply chains, joint
procurement can play a role, particularly when it enhances predictability and
economic viability for suppliers. Experience from the Covid-19 pandemic has
shown that coordinated purchasing can be effective in targeted situations. For
medicines facing access delays, joint procurement could help improve
availability in countries where genuine market failures exist. However, the
value of joint procurement for countries where products are already available,
or where access barriers can be better addressed by improving national pricing
and reimbursement systems, is very questionable.
To ensure that joint procurement does not hinder access, several safeguards are
essential. Tenders should reward quality and promote innovation, recognizing the
value that innovative medicines bring to patients and society. Price
confidentiality must be protected to prevent unintended spillovers, such as
reference pricing effects. Once joint procurement agreements are concluded, to
ensure commercial and supply predictability there should be
no additional national renegotiations or expenditure control measures. Finally,
allowing national procurement processes to run in parallel will be key
to avoid delays and maintain flexibility.
Beyond these design safeguards, real progress will depend on tackling the
broader root causes of shortages and access delays. For supply fragility, this
means, among other actions, reducing strategic dependencies where necessary,
improving transparency across supply chains and avoiding rigid national
stockpiling rules. For access delays, progress will require addressing national
pricing and reimbursement challenges, and a greater willingness from governments
to reward the value that innovative medicines deliver.
Protectionism won’t make Europe stronger
Few elements of the CMA debate have attracted as much attention as the idea
of prioritizing EU-made medicines. The rationale is straightforward: producing
more within Europe is expected to reduce reliance on third countries, reinforce
strategic autonomy and, ultimately, improve supply security. While this
narrative is understandable, taking it at face value risks overlooking the
realities of how medicines are manufactured and supplied today.
Europe already has one of the world’s strongest pharmaceutical manufacturing
footprints and, unlike some other pharma manufacturing regions, Europe exports
71 percent of its pharmaceutical production. This output depends on global
supply networks for active substances,
raw materials and specialized technologies. Introducing local-content
requirements or preferential treatment for EU-made products would disrupt those
networks, fragment supply chains and drive up costs, with limited evidence that
such measures would enhance resilience. Local-content requirements could also
affect Europe’s trade relationships and weaken, rather than strengthen, its
industrial base in the long term, while distorting competition within the single
market and undermining the competitiveness of both European and international
companies operating in Europe. The likely outcome would be less diversity and
greater concentration in supply chains: the opposite of what a resilient system
requires.
If procurement criteria referencing resilience or strategic autonomy are used,
they should be proportionate and tied to clearly demonstrated dependencies or
supply risks. Protectionist approaches, however well-intentioned, cannot
substitute for the broader policy environment needed to keep Europe attractive
for investment in research and development and manufacturing. A competitive
European ecosystem depends first and foremost on predictable
intellectual-property rules, timely regulatory processes, access to capital, and
a strong scientific and technical skills base.
The EU institutions still have time to steer the CMA on course
The CMA offers a real chance to get things right. The European Parliament’s
proposal for more consistent contingency stock rules could help if it stays
focused on medicines genuinely at risk of shortage. The act can also make
reporting more efficient by using existing systems rather than creating new
ones. Policymakers should also be aware that wider regulatory initiatives
directly affect Europe’s ability to manufacture and supply medicines. A more
coherent policy framework will be essential to strengthen resilience.
Europe’s goal must be to build an environment where pharmaceutical innovation
and production can thrive. Europe’s choice is clear: supply security cannot be
achieved by weakening the industry that ensures it. The CMA will only work if it
tackles the right problems with the right tools and keeps competitiveness at its
core.
> Europe’s goal must be to build an environment where pharmaceutical innovation
> and production can thrive.
Our industry remains ready to engage with EU and national policymakers to make
that happen. A high-level forum on the CMA involving all stakeholders could help
guide the act’s implementation in a way that improves supply security and speeds
up access for patients, while reinforcing Europe’s position as a global player
in life sciences.
Disclaimer
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More information here.
COPD affects over 390 million people, including more than 36 million in Europe,
and is poised to be the leading cause of hospital admissions over the next
decade worldwide.1,2,3 In Europe, countries such as Ireland, Romania and Denmark
have among the highest hospital admission rates for people with COPD,
representing significant costs for health systems.4 Meanwhile, countries like
Norway and Germany spend the most per patient on COPD management.5 Awareness is
rising, and more stakeholders are taking a proactive approach to address the
growing burden of COPD. However, it remains an underestimated and
under-resourced disease. Innovation in COPD offers significant opportunities for
more proactive patient care, where exacerbations and hospitalizations could be
prevented. By investing in the latest wave of healthcare innovation and
prioritizing preventative methods, the growing economic and patient burden of
COPD can be mitigated.
Understanding the patient burden
To truly understand COPD, it’s critical to recognize its impact on patients. For
most, COPD means a daily struggle with breathlessness, persistent coughing and
increased fatigue as their lung function gradually deteriorates. These symptoms
can severely limit their ability to do everyday tasks such as walking the dog,
climbing stairs or even carrying groceries, impacting their quality of life and
overall well-being.6 This, in turn, can lead to considerable financial burden
for people affected by this condition due to limitations on workplace and home
productivity, and the costs of medical treatment, impacting the EU’s
competitiveness.6 And the picture gets worse when patients experience
exacerbations.
The patient cost of COPD exacerbations, and resulting hospitalizations, is
equally profound. Tragically, one in ten patients hospitalized for COPD will die
during their stay.7 About one in four will not live to see another year,8 and
half will succumb to the disease within five years.9 But even before these dire
outcomes, the impact of COPD is felt in the diminished quality of life, frequent
sick leave and increasing disability that patients endure between exacerbations,
creating dependencies within families and adding to the emotional and financial
strain.
> Tragically, one in ten patients hospitalized for COPD will die during their
> stay.7 About one in four will not live to see another year,8 and half will
> succumb to the disease within five years.9
For individuals who recover, each exacerbation inflicts irreversible damage,
significantly degrading lung function, increasing disability and severely
impacting quality of life. This leads to a greater reliance on healthcare
services over time, creating a vicious cycle of health decline. The disease also
takes an immense emotional toll on families and caregivers, who stand witness to
their loved one’s devastating disease progression and often bear the care
burden. In the Netherlands, caregivers of COPD patients with exacerbations
provide up to 14 hours of informal care weekly.10
In Spain, it’s estimated that over 220,000 caregivers are needed to support
those with COPD-related disabilities.11
> Since my diagnosis with COPD, the biggest challenge for my wife and I is the
> uncertainty. I wake up every morning wondering if this will be a good day or a
> bad day. Will I be able to go about my usual activities or face a debilitating
> exacerbation?
Durham, person living with COPD
Currently, resources are often concentrated on managing advanced disease,
missing the crucial opportunity for earlier and more effective intervention
through disease-specific programs and early detection. Prioritizing prevention
is essential to improving outcomes for patients and alleviating pressure on
already strained health systems. A proactive shift toward prevention and
sustained disease management is urgently needed.
Hospitalizations and the growing financial burden on health systems
Global COPD expenditures are projected to reach €3.7 trillion by 2050, with
45-70% of these costs linked to managing exacerbations. Comparatively, EU
governments spent €1.25 trillion on healthcare overall in 2023, implying an
increasing cost burden related to COPD in the coming years.12,13,14 Remarkably,
approximately 70 percent of the total costs associated with treating COPD stem
directly from hospital stays.15
Collaborative efforts such as the Joint Action on Chronic Respiratory Diseases
(JARED) and the MEP Lung Health Group are crucial for driving policy changes and
improving COPD management across the EU.
> Policymakers increasingly see COPD as a driver of hospital admissions: 41
> percent now rank it among the top three causes of hospital admissions in their
> country behind only heart disease and stroke — a sharp rise from 8 percent in
> 2022.16
Although this awareness is rising, so are the costs. In Europe, the estimated
annual medical cost of COPD ranges from €1,963 to over €10,701 per person among
adults aged 45 years and older, depending on disease severity. COPD-related
hospitalizations are 2-3 times more expensive than other disease-related
hospitalizations.17,18,19 This is primarily driven by longer stays, higher rates
of intensive care unit use, a greater need for post-discharge support, and
increased risk of readmissions, reflecting the complex and resource-intensive
nature of managing exacerbations. Current COPD management focuses on symptom
control, often overlooking the critical need to reduce exacerbations and
hospitalizations.
Prioritizing early intervention and prevention: A call to action
While the challenges posed by COPD are significant, there is an opportunity to
take decisive action. By implementing concerted, consistent and coordinated
efforts to tackle COPD in a systemic way, we can mitigate its impact and improve
patient outcomes. We can lead in this area, setting a standard for proactive
COPD management and demonstrating the value of investing in early intervention
and prevention.
To address the multifaceted patient and health system costs of COPD, a shift
toward proactive strategies is essential. There are already promising
initiatives of such strategies being implemented across Europe, such as national
lung health programs that emphasize early diagnosis in primary care settings and
integrated vaccination programs for at-risk adults, demonstrating that progress
is within reach through collaboration and shared learning.
Complementing these systemic efforts, patient engagement is a crucial component
in effective COPD management. When patients are engaged and actively involved in
their care, they are better equipped to recognize worsening symptoms and seek
timely help. Tools like the COPD Exacerbation Recognition Tool play a vital role
by increasing patient awareness of early signs and empowering them to respond
quickly, potentially reducing the severity of flare-ups and avoiding costly
hospitalizations.20 Shifting the system from reactive crisis care toward
proactive, preventative approaches and early intervention is what ultimately may
keep more people out of hospital.
A lot of progress has been made on prioritizing the ongoing burden of COPD, but
there is more to do. It’s time that we rethink our approach to care and ask
ourselves, what more can we do to truly support patients and national healthcare
systems? At GSK, we believe in working across the healthcare ecosystem and with
governments to learn from one another, support new innovation, and build a
system that prioritizes early intervention and prevention of unnecessary
exacerbations and hospitalizations. It is our collective responsibility to act
now. This should be seen not just as a medical imperative, but as a strategic
investment in healthy populations and economic stability.
November 2025
NP-GBL-CPU-WCNT-250002
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1. Boers E, Barrett M, Su JG, et al. Global Burden of Chronic Obstructive
Pulmonary Disease Through 2050. JAMA Netw Open. 2023 Dec 1;6(12):e2346598. doi:
10.1001/jamanetworkopen.2023.46598.
2. Benjafield A, Tellez D, Barrett M, et al. An estimate of the European
prevalence of COPD in 2050. European Respiratory Journal 2021;58(suppl
65):OA2866; doi: DOI: 10.1183/13993003.congress-2021.OA2866.
3. Khakban, Amir et al. “The Projected Epidemic of Chronic Obstructive Pulmonary
Disease Hospitalizations over the Next 15 Years. A Population-based
Perspective.” American journal of respiratory and critical care medicine vol.
195,3 (2017): 287-291. doi:10.1164/rccm.201606-1162PP. Accessed April 2025.
4. Organisation for Economic Co-operation and Development. (2022). Health at a
glance: Europe 2022. OECD Publishing. https://doi.org/10.1787/507433b0-en
5. Rehman, M., et al. (2021). Cost analysis of chronic obstructive pulmonary
disease (COPD): a systematic review. Health Economics Review, 11 : 31.
https://doi.org/10.1186/s13561-021-00329-9.
6.WHO. Fact Sheet: Chronic obstructive pulmonary disease (COPD). Accessible at:
https://www.who.int/news-room/fact-sheets/detail/chronic-obstructive-pulmonary-disease-(copd)
[last accessed October 2025]
7. Sin DD. Should COPD stand for “comorbidity-related obstructive pulmonary
disease”? Eur Respir J. 2015;46(4):901-2. doi: 10.1183/13993003.01112-2015
8. Serra-Picamal X, Roman R, Escarrabill J, et al. Hospitalizations due to
exacerbations of COPD: A big data perspective. Respir Med. 2018;145:219-225.
doi: 10.1016/j.rmed.2018.01.008
9. Suissa S, Dell’Aniello S, Ernst P. Long-term natural history of chronic
obstructive pulmonary disease: severe exacerbations and mortality. Thorax.
2012;67(11):957–963. doi: 10.1136/thoraxjnl-2011-201518.
10. Melles, M.C., et al. “The cost impact of informal care for patients with
COPD and exacerbations in the Netherlands.” American Journal of Respiratory and
Critical Care Medicine, vol. 211, no. Abstracts, May 2025,
https://doi.org/10.1164/ajrccm.2025.211.abstracts.a3256.
11. PMC, Europe. Europe PMC, europepmc.org/article/PMC/4334315. Accessed 31 Oct.
2025.
12. Chen S, Kuhn M, Prettner K, et al. The global economic burden of chronic
obstructive pulmonary disease for 204 countries and territories in 2020-50: a
health-augmented macroeconomic modelling study. Lancet Glob Health.
2023;11(8):e1183-e1193. doi: 10.1016/S2214-109X(23)00217-6
13. Koff PB, Min SJ, Freitag TJ, et al. 2021. Impact of Proactive Integrated
Care on Chronic Obstructive Pulmonary Disease. Chronic Obstr Pulm Dis 8(1):
100-16
14. Government Expenditure on Health – Statistics Explained – Eurostat,
ec.europa.eu/eurostat/statistics-explained/index.php?title=Government_expenditure_on_health.
Accessed 31 Oct. 2025.
15. Hunter LC, Lee RJ, Butcher I, et al. Patient characteristics associated with
risk of first hospital admission and readmission for acute exacerbation of
chronic obstructive pulmonary disease (COPD) following primary care COPD
diagnosis: a cohort study using linked electronic patient records. BMJ Open.
(2016) 6:e009121.
16. Ipsos (2025) Data on file: Global Policymakers’ Perspectives on COPD |
Survey of Attitudes and Perceptions – Wave 2 Final Report (conducted on behalf
of Global Allergy and Airways Patient Platform).
17. Rehman AU, Hassali MAA, Muhammad SA, et al. The economic burden of chronic
obstructive pulmonary disease (COPD) in Europe: results from a systematic review
of the literature. Eur J Health Econ. 2020;21:181–94.
18. Agarwal D. COPD generates substantial cost for health systems. Lancet Glob
Health. 2023;11:e1138-9.
19. Løkke A, Lange P, Lykkegaard J, et al. Economic Burden of COPD by Disease
Severity – A Nationwide Cohort Study in Denmark. Int J Chron Obstruct Pulmon
Dis. 2021;16:603-613. doi: 10.2147/COPD.S295388
20. Jones PW et al. (2022). The Development of a COPD Exacerbation Recognition
Tool (CERT) to Help Patients Recognize When to Seek Medical Advice.
International Journal of Chronic Obstructive Pulmonary Disease, 17, 213‑222.
DOI: 10.2147/COPD.S337644.
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AMSTERDAM — Everyone’s talking about migration. Apart from Europe’s center left.
The Party of European Socialists (PES), Europe’s second-biggest political
family, is holding a three-day get-together in Amsterdam starting Thursday to
fire up the troops as they push back against a right-wing surge. But for all the
fanfare, they won’t be spending much time talking about one of the hot-button
issues fueling that populist rise.
How to handle migrant flows into Europe has divided the center left, with some,
such as the Nordics, opting to harden their stance and back tough deportation
rules, while others, especially the Spanish, continue to defend taking a softer
approach.
As a result, the PES congress will tiptoe around the issue.
“Migrants are increasingly criminalized and used as a scapegoat for social and
economic hardships and to justify discriminatory policies,” reads the sole
reference to the topic in the final declaration of the congress, obtained by
POLITICO and set to be voted on Friday. A Social Policy program, to be approved
the same day, mentions the need to ensure “the protection of migrants, asylum
seekers and undocumented people.”
Migration is not mentioned in a document setting out the party’s priorities and
campaign talking points for the years to come, also obtained by POLITICO, and
there are no scheduled debates on the topic.
Even those relatively minor mentions of the protection of undocumented migrants
raise questions about the unity of the party, as the Danish Socialists have
prioritized establishing a tough deportation scheme during their EU Council
presidency, which began in July and runs to the end of December. Danish Prime
Minister Mette Frederiksen will not be at the PES jamboree.
Instead of addressing migration, the Socialists are turning to their traditional
core subjects — health care, job creation, affordable housing and renewable
energy — as the core of their campaign program, according to their priorities
for the years to come, to be voted on by party delegates on Friday.
TAKING ON TRUMP
During the past five years, the center left has seen its support slump across
European countries and its number of EU lawmakers fall, with a right-wing bloc
in command of the European Parliament and most members of the College of
Commissioners hailing from the center right.
The PES congress — which brings together left-wing political movements, NGOs,
unions and activists — is meant to set the principles socialists across Europe
will defend in taking on “Reactionary International.” (The term was popularized
by Spanish Prime Minister Pedro Sánchez and other leaders to describe the
transatlantic populist right-wing movement led by U.S. President Donald Trump.)
“Only by standing united can we have the critical mass needed to reverse the
dangerous course charted by Trump and his allies,” reads a congress declaration,
yet to be adopted but pre-approved by PES leadership. “We call for the launch of
a Global Progressive Mobilization.”
Yet only one of the three socialist prime ministers in the EU — Sánchez — will
be showing up. Apart from Denmark’s Frederiksen, Malta’s Robert Abela is also
not on the list of attendees.
Migrants from various detention centers across Italy are escorted by police as
they disembark an Italian Navy Offshore Patrol Vessel. | Adnan Beci/AFP via
Getty Images
“All our leaders are invited and may join at the last moment,” PES spokesperson
Catarina Faria told POLITICO. She added that Frederiksen is not attending “due
to elections in Denmark” — even though the next scheduled elections in the
country are local ballots on Nov. 18.
Frederiksen and Abela’s offices did not reply to requests for comment.
“I don’t think there is any reason for concern … It’s natural sometimes for
leaders to have different kinds of agendas, but I think what is essential for us
to achieve is this mobilization of our political family and that’s why we our
leaders will be, of course, very much involved in the years to come,” said PES
Vice President and Romanian MEP Victor Negrescu.
Sánchez, who is facing mounting challenges to his leadership in Madrid, will
headline the congress, joined by European Council President António Costa,
German Vice-Chancellor Lars Klingbeil, Austria’s Vice-Chancellor Andreas Babler
and national party leaders.
HOPING TO MAKE GAINS
Negrescu said the center left is hoping to do well in upcoming elections. “The
most important one is the one in the Netherlands,” he said of the vote scheduled
for Oct. 24 in which the Labour Party is on course to enter government. Party
leader Frans Timmermans (a former Commission Green Deal chief) could even end up
as prime minister if his party finishes ahead of the Christian Democrats.
Negrescu also noted that center-left parties in Sweden and Finland are leading
in the polls (those countries elect new governments in 2026 and 2027,
respectively).
Despite a bruising past few years at the ballot box, the PES is sticking with
the old guard as its leadership.
PES President Stefan Löfven — a former Swedish prime minister who runs the party
from Stockholm while also working for consultancy Rud Pedersen — is running to
be re-elected unopposed.
Secretary-General Giacomo Filibeck will also stay on, and Löfven has proposed
keeping the center left’s top two members of the European Parliament — Iratxe
García and Katarina Barley — in place as vice-presidents.
Sarah Wheaton contributed reporting.
The Italian government has approved a draft budget that would aim to collect as
much as €4.5 billion from Italian banks and insurers to help finance a modest
package of tax cuts and support measures for health care and salaries.
In a statement late Tuesday, Italian Finance Minister Giancarlo Giorgetti
estimated the package, worth an estimated €18 billion, “intervenes in a context
of significant uncertainty.”
He added it would support “households’ purchasing power, businesses and social
needs, while also ensuring the sustainability of public finances.”
Prime Minister Giorgia Meloni’s focus on slashing Italy’s deficit to escape an
EU special monitoring regime has left the government with a slimmed-down budget
with scarce headroom for flashy policies, prompting continued calls from the
hard-right flank of her ruling coalition for “contributions” from financial
institutions.
While ongoing discussions between the government and banks have yet to yield an
agreement on what form the tax would take, the hard-right League, of which
Giorgetti is a member, is seeking between €4 billion and €4.5 billion from a
range of measures, according to two people familiar with the matter. The
measures would also apply to insurers, one of the people said.
Earlier this week, the government proposed reviving a failed 40 percent tax on
“windfall” profits from 2023 at a reduced rate, as POLITICO reported. The banks
have already agreed to the temporary suspension of tax incentives, extending a
measure implemented last year.
Major policies included in the draft budget, which Italian lawmakers will study
in the coming months, include a €9 billion cut to income taxes for the Italian
middle class to 33 percent from 35 percent and €2 billion to align salaries with
the cost of living after years of stagnation.
The draft, which is due to be sent to the European Commission on Wednesday, also
earmarks €3.5 billion for “anti-poverty measures” and €2.4 billion for health
care in 2026.
BRUSSELS — The EU says it has a new problem when it comes to artificial
intelligence: Companies are not using it.
As Europe struggles to counter America’s overwhelming dominance in the
artificial intelligence space, a strategy out Wednesday and seen by POLITICO
will target faster adoption of the technology as a way to turn things around.
European companies have been slow to deploy AI to change the way they’re
working. Less than 14 percent of European businesses used AI in their activities
last year, well behind the global trend.
Lucilla Sioli, the boss of the European Commission’s AI Office, admitted at a
POLITICO event this month that’s “not a great number.”
The solution? “Targeted measures to boost AI use in key sectors of the economy,”
according to the draft of Wednesday’s strategy. It outlines ways to integrate
the technology into 11 industries, ranging from manufacturing and defense to
health care and mobility — with proposals including supporting AI models for
autonomous driving and drug discovery, as well as an app store for farmers.
As places such as the U.S., the Middle East and China put the technology front
and center, Europe’s slow embrace risks squandering the bloc’s best chance to
restore its waning economic growth — even as the EU has failed to develop its
own models.
While Wednesday’s strategy is not about winning the race for homegrown
artificial intelligence models, it acknowledges that efforts to build the
underlying technology so far have been unsuccessful. Europe’s “dependencies” on
other regions for AI hardware could be weaponized and pose a significant supply
chain risk, the draft says.
Yet companies shouldn’t hold back from using the technology, according to the
executive.
“Whenever a company or public office faces a new challenge, the first question
must be: How can AI help?” Commission President Ursula von der Leyen told an
event in Turin on Friday ahead of the release.
GETTING DOWN TO BUSINESS
While 4 out of 10 large companies in Europe used some sort of AI technology last
year — including text mining, generation and creating images — that figure stood
at 1 in 10 for smaller companies.
Although data is patchy, that’s a big difference from estimates elsewhere. The
U.S. Chamber of Commerce estimates that almost 60 percent of small businesses in
America use AI. A survey by McKinsey reckons the use globally could be as high
as 78 percent.
Investing in AI is more affordable for companies that can roll out technology at
scale. But companies also have to figure out where to invest, which is seen as a
major hurdle.
“More than 600,000 Polish companies want to invest in cloud and AI in the next
six to eight months,” Polish Digital Minister Dariusz Standerski said in an
interview in September. | Martin Bertrand/Hans Lucas/AFP via Getty Images
The Polish government surveyed companies on their willingness to invest in cloud
and AI. “More than 600,000 Polish companies want to invest in cloud and AI in
the next six to eight months,” Polish Digital Minister Dariusz Standerski said
in an interview in September.
He argued that money is not always the problem, and neither is the burden of
changing processes to roll out technology. The problem is instead that companies
“only see …. universal solutions,” and not a “specific solution suited for
[their] company,” Standerski said. For many, AI is primarily still associated
with mass-market chatbots, such as OpenAI’s ChatGPT.
That leaves many specialized companies wondering what it can do for them. The
draft strategy aims to address this, with the EU set to support a range of
improvements for various industries and use cases, and roll them out at scale.
Most are small steps. For example, the EU plans to support a farmer-focused app
store to allow farmers to browse and discover AI-powered apps, according to the
draft.
For robotics and manufacturing, it plans so-called “acceleration pipelines” to
speed up AI-powered robotics and manufacturing solutions. For the creative
industries, it would support studios specializing in AI-enhanced production and
develop a platform to utilize AI translation, making foreign-language news more
widely accessible.
Some of the initiatives are more ambitious in their plans to address dependence
on foreign-owned AI, for example, such as a plan to ramp up support for European
artificial intelligence models for real-time understanding of the battlefield.
Top Commission officials have raised the bar for themselves ahead of the
release, arguing the goal of the strategy is to plug AI into companies’ core
activities — not just for support services.
“What we want to see is that companies integrate AI in their production
process,” said Sioli of the Commission’s AI Office. “It’s not about having
ChatGPT on your desk when you go to work, and then you tick a box that you use
AI.”
“We are looking at the core processes, because the supporting processes, that’s
relatively easy, already many companies have taken it up,” Małgorzata Nikowska,
the AI Office’s head of unit for innovation and policy coordination, said at a
hackathon organized by OpenAI and startup lobby group Allied for Startups in
mid-September.
The real test of success, she said, will be whether Europe can persuade
companies to redesign their production processes to use AI.